In this chapter, students will be able to understand: Identify the management goal and organizational structure of the Multinational Corporation (MNC), describe the key theories that justify international business, explain the common methods used to conduct international business, provide a model for valuing the MNC.
Get an introduction to the goals, processes and operations of business
enterprises in the United States. Your focus is on the functions that a
company—whether a multinational corporation or a corner grocery store—
must manage effectively to be successful. You also study the legal environment
in which businesses operate and the importance of business ethics and
Applied Economics for Business
Welcome to the study of microeconomics, including the theory of supply
and demand and the use of that theory to explain market functions.