Multinational marketing

Xem 1-20 trên 28 kết quả Multinational marketing
  • Renowned for its authoritative, comprehensive coverage of contemporary international finance, this market-leading text trains the leaders of tomorrow’s multinational enterprises to recognize and capitalize on the unique characteristics of global markets.

    pdf657p duylinh0603 09-03-2015 44 28   Download

  • Multinationals, as most people would know, recognize, admire, fear, and criticize, have been variously characterized for more than three decades. In the 1970s, an American, a British, or a European company that had subsidiaries in two or more countries was called a multinational corporation. In the 1980s, considering the history of foreign investment, a variety of nonmanufacturing companies—such as banks, insurance companies, and trading companies— also came to be recognized as multinational companies....

    pdf334p transang3 29-09-2012 49 5   Download

  • As more and more firms start to do business internationally, multinational rivalry1 has naturally emerged as a field of interest among researchers in different disciplines (Ghoshal, 1987). Consequently, a large body of work has explored topics such as market entry (Buckley & Casson, 1998; Davis, Desai, & Francis, 2000), foreign direct investment (FDI) (Graham, 1990; Knickerbocker, 1973) and technology diffusion (Gupta & Govindarajan, 2000; Kim & Kogut, 1996) of multinational enterprises (MNEs).

    pdf206p mualan_mualan 25-02-2013 18 5   Download

  • Chapter 3 "International Monetary Market" lecture Multinational financial management introduce to you the content: History of the international monetary system, eurocurrencies and their markets, different exchange rate regimes,...

    pdf14p grintokyro 11-01-2016 26 4   Download

  • Chapter 6 "Foreign Exchange Market" drug lecture Multinational financial management introduce to you the content organization of the foreign exchange market, transactions in the interbank market, foreign exchange market condition,...

    pdf9p grintokyro 11-01-2016 19 4   Download

  • Contents of the book "Multinational Business Finance 10th Edition" introduce to you the content: Financial Goals, Corporate Governance, The International Monetary System, Balance of Payments, Foreign Exchange Market, Foreign Currency Derivatives,...

    pdf215p grintokyro 11-01-2016 27 4   Download

  • p 01-01-1970   Download

  • p 01-01-1970   Download

  • p 01-01-1970   Download

  • This material is written for students who major in E-commerce. The topics selected mostly deal with basic areas of business and economics. They are presented in an order from a sole proprietorship to a multinational corporation. Each lesson is introduced and related to the previous lesson. Besides, students also have chance to deal with several topics related to information technology which has a very close relationship with e-commerce.

    doc54p phunguyen_vn 05-12-2009 1081 517   Download

  • I wrote this book for you as a manager, someone who is the steward of any organization, be it large or small. The concepts of business apply no matter whether you are an entrepreneur or a manager for a well-established, publicly traded company. Companies are organizations, no matter what their size, type, or product. This means you must have an integrated business plan no matter who you are or what you do. Business planning is important whether you are a start-up company in e-business or working on a multinational planning team.

    pdf387p conrepcon 12-04-2012 110 60   Download

  • Nermien Al-Ali began her Intellectual Property (IP) career as the Managing Attorney of the IP Department of one of Egypt’s leading international business law firms, Ibrachy & Dermarkar. Then she counseled multinational clients on local and international IP laws and treaties. Her business experience encouraged her to embark on researching models for managing IP and other intellectual capital, leading to her teaching career.

    pdf312p conrepcon 12-04-2012 81 35   Download

  • This book analyses the global economy from the viewpoint of innovative firms. The main contribution relates to the argument that the best way to solve the current and future challenges facing the global economy is through a better understanding of Schumpeterian entrepreneurship in its modern forms. Multinational companies sell global commodities and mass-customized products, often by utilizing general principles of applied microeconomics such as Porter’s matrix of generic strategies.

    pdf0p sofia11 17-05-2012 58 22   Download

  • Given recent seismic upheavals in the world’s money markets, an updated edition of an authoritative, reliable textbook on the international law of foreign investment has rarely been so timely. Sornarajah’s classic text surveys how international law has developed to protect foreign investments by multinational actors and to control any misconduct on their part. It analyses treaty-based methods, examining the effectiveness of bilateral and regional investment treaties.

    pdf556p lyly_5 25-03-2013 25 9   Download

  • This book examines women’s financial activity from the early days of the stock market in eighteenth-century England and the South Sea Bubble to the mid twentieth century. The essays demonstrate how many women managed their own finances despite legal and social restrictions and show that women were neither helpless, incompetent and risk-averse, nor were they unduly cautious and conservative. Rather, many women learnt about money and made themselves effective and engaged managers of the funds at their disposal....

    pdf337p bimap_5 29-12-2012 35 5   Download

  • Only multinational giants facilitate and benefit from the globalization of markets. The most global markets currently are markets for consumer products.

    ppt10p uocvong09 19-10-2015 9 2   Download

  • This is the eighth book of my collected papers, each on a fairly narrow range of topics within economics — international economics, international financial questions, financial history and economic history (including some specialized topics such as the multinational corporation and the Marshall Plan). The exercise has strong overtones of narcissism, which makes me uneasy, but may serve a useful purpose in assembling in convenient locations work that would otherwise remain scattered and in part lost (as perhaps it should be).

    doc161p tuanha1986 11-11-2009 275 129   Download

  • Wedweek and Brandweek Books are designed to present interesting, insightful books for the general business reader and for professionals in the worlds of media, marketing, and advertising. These are innovative, creative books that address the challenges and opportunities of these industries, written by leaders in the business. Some of our writers head their own companies, others have worked their way up to the top of their field in large multinationals. But they share a knowledge of their craft and a desire to enlighten others....

    pdf256p nhatro75 06-07-2012 92 38   Download

  • CHAPTER 19 Multinational Financial Management Multinational vs. domestic financial management Exchange rates and trading in foreign exchange International money and capital markets What is a multinational corporation? A corporation that operates in two or more countries.

    pdf29p summerflora 31-10-2010 65 25   Download

  • Barbara Rockefeller is a writer specializing in international economics and finance, with a focus on foreign exchange. She also trades in the foreign exchange market. She is the publisher of a daily newsletter on the foreign exchange market, “The Strategic Currency Briefing.” Her newsletter combines technical and fundamental observations. Additionally, she publishes separate daily “Trader’s Advice” reports for spot and futures foreign exchange traders.

    pdf349p bongbong_hong 11-12-2012 70 26   Download

CHỦ ĐỀ BẠN MUỐN TÌM

Đồng bộ tài khoản