This material is written for students who major in E-commerce. The topics selected mostly
deal with basic areas of business and economics. They are presented in an order from a sole
proprietorship to a multinational corporation. Each lesson is introduced and related to the previous
lesson. Besides, students also have chance to deal with several topics related to information
technology which has a very close relationship with e-commerce.
It is helpful to remember that there are literally hundreds of thousands of people that have made millions of dollars using the Internet. In fact, the Internet has created more millionaires than any other medium out there — including Real Estate. Individuals who have never even run a smal business, are succeeding online because of how easy it is to run an e-commerce business. Why should you be one of them? Simple! Take advantage of the "information superhighway" and put yourself in front of the explosive growth of the World Wide Web....
Giới thiệu TMĐT Thương mại điện tử (Electronic-commerce) Có nhiều định nghĩa khác nhau nhưng nhìn chung E-commerce là hình thức giao dịch mua bán hàng thông qua các kỹ thuật điện tử hay cổng thông tin thương mại, thường là Internet. Về cơ bản việc giao dịch, trao đổi mua bán thường là ảo nhưng việc giao hàng và.Thương mại điện tử thông thường được xem ở các khía cạnh của kinh doanh điện tử (e-business).
Trong khi quảng cáo trực tuyến (online) trên thế giới đang ngày càng sôi động thì hiệu quả quảng cáo trực tuyến ở Việt Nam còn rất thấp. Một trong những nguyên nhân dẫn đến tình trạng này là các doanh nghiệp và người tiêu dùng Việt Nam thiếu lòng tin vào thương mại điện tử.
Simply, using electronic means/methods to implement commercial activities
... Behind this there is a great changes in habits, culture and traditional activities in commerce world
... new products & services (only a little)
... new markets (only new way to approach markets)
… more important: establish a new methods of transations, increase efficiency, competitive capacity, expansion of markets
The popularity of online shopping has increased dramatically over the past few
years. There are plenty of options available if you not are planning to build your own
e-commerce solution, but sometimes it's better to use your own solutions. It may be
easy to find an e-commerce system but when it comes to extending it or using it, you
might come across a lot of difficulties.
The digital economy—defined by the changing characteristics of information,
computing, and communications—is now the preeminent driver
of economic growth and social change. With a better understanding of
these fundamental transformations, we can make wiser decisions—whether
we are investing in research, products, or services, or are adapting our
laws and policies to the realities of a new age.
Last spring, I released The Emerging Digital Economy, the Department of Commerce’s first report
measuring the development of electronic commerce. I wrote then that the report aimed to provide us
with a clearer understanding of the "promise" of electronic commerce – "a future with more
opportunity and prosperity" for all Americans
An introduction into Online Advertising. – How it all began.
If you ever wondered when it all started, the answer is October 1994 on HotWired, the predecessor to today’s Wired News. The ads were for Zima, Club Med, and AT&T and measured 468 pixels by 60 pixels. This seemingly awkward size effectively filled the horizontal length of a maximized web browser using a monitor resolution of 640x480 pixels (the standard at the time). This banner size became the de facto standard is still widely used today.
Tham khảo sách 'the secure online business handbook e commerce, it functionality & business continuitythird', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
Tham khảo sách 'an emarketer white paperb-to-c online customer acquisition:ten steps to success sponsored', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
Chapter 2 - E-commerce business models and concepts. The topics discussed in this chapter are: E-commerce business models, 8 key elements of a business model, online grocers: finding and executing the right model, Can Bing Bong Google? Where R U? Not Here!