Personal loyalties

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  • The aim of this book is to examine the public and private roles of the citizen as a moral agent. We define the moral agent as a person who, rather than merely behaving in a manner consistent with morality, recognizes morality as a motive for action. The moral agent not only follows moral principles but also acknowledges morality as his or her principal. In developing the notion of the moral agent, we accord a special significance to public administration.

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  • Tiểu luận phương pháp nghiên cứu khoa học: “Service personal values and customer loyalty” A study of banking services in a transitional economy nhằm mục đích sử dụng khái niệm giá trị dịch vụ cá nhân để dự đoán sự hài lòng của khách hàng và lòng trung thành đối với dịch vụ ngân hàng, ngoài ra cũng xác nhận ba thành phần của giá trị dịch vụ cá nhân.

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  • In this lecture we will discuss some of the reasons that consumers behave the way they do, the theories of motivation and their application in marketing. We’ll also discuss theories of personality and how they can be applied. And finally, we’ll talk about how you can use insights about emotions in marketing. Firms now look to these aspects to differentiate their products, as the market is crowded with ‘look-alike’ products and these aspects can sometimes provide the marketing edge required.

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  • The Oath of Citizenship I swear (or affirm) That I will be faithful And bear true allegiance To Her Majesty Queen Elizabeth the Second Queen of Canada Her Heirs and Successors And that I will faithfully observe The laws of Canada And fulfil my duties as a Canadian citizen. Understanding the Oath In Canada, we profess our loyalty to a person who represents all Canadians and not to a document such as a constitution, a banner such as a flag, or a geopolitical entity such as a country.

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  • Những thuật ngữ marketing phổ biến English Tiếng Việt A Advertising Quảng cáo Auction-type pricing Định giá trên cơ sở đấu giá B Benefit Lợi ích .

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  • carry the ball - to be in charge of something The vice-president was forced to carry the ball while the president was away. carry the day - to win or be successful His fine performance in our company carried the day for us. carry the torch - to show loyalty to a cause or a person The man has been carrying the torch for the candidate for a long time. carry the weight of the world on one's shoulders - to appear to be burdened by all the problems of the world My aunt feels that she is working too hard and that she is carrying the...

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  • Following Frank/Massy/Wind25 , segmentation variables can be classified into general and product-specific consumer characteristics. General consumer characteristics are independent of products and circumstances, like demographic characteristics (age, family, family life cycle, size, gender, i ncome, occupation, religion, race, social class etc.), psychographic characteristics (lifestyle, personality etc.) or geographic charac- teristics (region, city or metro size, density, climate etc.

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  • Good customer experience is a business imperative to grow and sustain competitive differentiation in today’s market. If brands deliver the experiences customers want, customers will reciprocate with loyalty, advocacy, and repeat business resulting in long-lasting and profitable relationships. Customer experience is the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, channels, systems, or products.

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  • To do this web sites should be built with the customer in mind. The aim should be to make their lives easier and thus create “web loyalty,” much like brand loyalty. A simple question was put forward to customers by Weirton (a steel company) as it was doing research prior to setting up a website. The answer from customers was simple: they wanted information, not only when they wanted it, but in a format that they could use, a format that that they were used to. This is where personalization ties in. Information should...

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