Xem 1-20 trên 85 kết quả Personal selling
  • Tham khảo bài thuyết trình 'chapter 20: personal selling', kinh doanh - tiếp thị, internet marketing phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • In this chapter you will understand the importance and nature of personal selling. Know the three basic sales tasks and what the various kinds of salespeople are expected to do. Know what the sales manager must do including selecting, training, and organizing salespeople to carry out the personal selling job. Understand how the right compensation plan can help motivate and control salespeople.

    ppt9p allbymyself_06 26-01-2016 11 2   Download

  • This chapter discuss the role of a company’s salespeople in creating value for customers and building customer relationships, identify and explain the six major sales force management steps, discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing,...

    ppt32p allbymyself_06 28-01-2016 9 2   Download

  • Lecture Principles of Marketing - Chapter 16 presents the personal selling and sales promotion. The main contents of this chapter include all of the following: Personal selling, managing the sales force, the personal selling process, sales promotion.

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  • Chapter 19: Personal selling and sales management. When you finish this chapter, you should: Describe the value added of personal selling, define the steps in the personal selling process, describe the key functions involved in managing a sales force, describe the ethical and legal issues in personal selling.

    ppt34p estupendo5 24-08-2016 6 2   Download

  • Personal Selling Defined: A form of person to person communication in which a salesperson works with prospective buyer and attempts to influence purchase in the direction of his or her company’s products or services. Importance of Personal Selling: Allows the firm to immediately respond to the needs of the prospect. Allows for immediate customer feedback

    ppt62p hoangvietmk07071990 08-10-2010 169 81   Download

  • In this chapter you will understand the importance and nature of personal selling. Know the three basic sales tasks and what the various kinds of salespeople are expected to do. Know what the sales manager must do including selecting, training, and organizing salespeople to carry out the personal selling job. Understand how the right compensation plan can help motivate and control salespeople.

    ppt11p allbymyself_06 28-01-2016 10 3   Download

  • Lectures "Marketing management - Chapter 19: Managing personal communications (direct and interactive marketing, word of mouth, and personal selling)" provides students with the knowledge: Direct marketing, interactive marketing, personal selling. Invite you to refer to the disclosures.

    pdf30p doinhugiobay_13 26-01-2016 7 2   Download

  • Chapter 20 – Personal selling and sales management. After reading chapter 20, you should be able to: Discuss the nature and scope of personal selling and sales management in marketing, identify the different types of personal selling, explain the stages in the personal selling process, describe the major functions of sales management.

    ppt46p estupendo5 24-08-2016 3 1   Download

  • Chapter 17: Personal selling and sales management. When you finish this chapter, you should: Discuss the nature and scope of personal selling and sales management in marketing, identify the different types of personal selling, explain the stages in the personal selling process, describe the major functions of sales management,...

    ppt38p estupendo5 24-08-2016 2 1   Download

  • Chapter 20 provides knowledge of personal selling and sales management. After reading chapter 20, you should be able to: Discuss the nature and scope of personal selling and sales management in marketing, identify the different types of personal selling, explain the stages in the personal selling process, describe the major functions of sales management.

    ppt69p luimotbuoc_3 03-11-2016 0 0   Download

  • Chapter 17 help learners review the types of decisions firms face in designing a sales force; learn how companies recruit, select, train, supervise, motivate, and evaluate a sales force; understand how salespeople improve their selling, negotiation, and relationship-building skills.

    ppt17p namthangtinhlang_00 28-10-2015 11 3   Download

  • Chapter 7 - Selecting and financing housing. In this chapter, you will learn to: Assess costs and benefits of renting, implement the home-buying process, determine costs associated with purchasing a home, develop a strategy for selling a home.

    ppt24p estupendo2 12-08-2016 5 2   Download

  • Chapter 11 discuss the role investing plays in financial planning process and identify several different investment objectives; distinguish between primary and secondary markets as well as between broker and dealer markets; Explain the process of buying and selling securities and recognize different types of orders;...

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  • Chiêu Thị là những nỗ lực của doanh nghiệp để thông tin, thuyết phục, nhắc nhở và khuyến khích khách hàng mua sản phẩm, cũng như hiểu rõ về doanh nghiệp. Hỗn hợp Chiêu thị ( promotional - mix) Quảng cáo (Advertising) Khuyến mãi (Sales Promotion) Quan hệ công chúng (Public Relations) Bán hàng cá nhân (Personal selling) Marketing trực tiếp (Direct marketing)

    ppt28p member7 12-05-2010 1182 488   Download

  • Xúc tiến là những nỗ lực của doanh nghiệp để thông tin, thuyết phục, nhắc nhở và khuyến khích khách hàng mua sản phẩm, cũng như hiểu rõ về doanh nghiệp. Xúc tiến hỗn hợp ( promotional - mix) Quảng cáo (Advertising) Khuyến mãi (Sales Promotion) Quan hệ công chúng (Public Relations) Bán hàng cá nhân (Personal selling) Marketing trực tiếp (Direct marketing)

    ppt33p phamthithuanninhbinh 15-11-2010 395 182   Download

  • CHƯƠNG 1: TỔNG QUAN VỀ CHIÊU THỊ VÀ QUẢN TRỊ CHIÊU THỊ 1.

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  • Hàng lâu bền (durable goods): Là những sản phẩm hữu hình được dùng nhiều lần, VD: tủ lạnh, quần áo. Loại sản phẩm này thường yêu cầu nhiều sữ hỗ trợ của cá nhân (personal selling). Hàng không lâu bền (nondurable goods): Cũng là những sản phẩm hữu hình nhưng được sử dụng một hoặc vài lần. VD: Bia, xà phòng. Vì những sp này được sử dụng thường xuyên.

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  • Quan hệ công chúng và tuyên truyền (public relation and publicity) bao gồm các chương trình khác nhau được thiết kế nhằm đề cao hay/và bảo vệ hình ảnh một doanh nghiệp hay những sản phẩm và dịch vụ nhất định nào đó. Bán hàng trực tiếp (personal selling) là hình thức giao tiếp trực tiếp với khách hàng tương lai nhằm mục đích bán hàng.

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  • Chương 4: Xây dựng và triển khai các chương trình chiêu thị Các hoạt động chiêu thị gồm : - Quảng cáo (Advertising) - Khuyến mãi/ khuyến mại (Sales Pro/ Trade Pro) - Quan hệ khách hàng (Public Relations) - Truyền thông trực tiếp/ chào hàng cá nhân (Personal selling) - Dịch vụ sau bán (After selling services)

    ppt8p chocolate_ice 29-07-2010 146 83   Download

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