Personal selling

Xem 1-20 trên 100 kết quả Personal selling
  • Tham khảo bài thuyết trình 'chapter 20: personal selling', kinh doanh - tiếp thị, internet marketing phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf25p sonnguyen3515 19-09-2013 30 7   Download

  • In this chapter you will understand the importance and nature of personal selling. Know the three basic sales tasks and what the various kinds of salespeople are expected to do. Know what the sales manager must do including selecting, training, and organizing salespeople to carry out the personal selling job. Understand how the right compensation plan can help motivate and control salespeople.

    ppt9p allbymyself_06 26-01-2016 14 2   Download

  • This chapter discuss the role of a company’s salespeople in creating value for customers and building customer relationships, identify and explain the six major sales force management steps, discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing,...

    ppt32p allbymyself_06 28-01-2016 11 2   Download

  • Lecture Principles of Marketing - Chapter 16 presents the personal selling and sales promotion. The main contents of this chapter include all of the following: Personal selling, managing the sales force, the personal selling process, sales promotion.

    ppt41p allbymyself_06 28-01-2016 9 2   Download

  • Chapter 19: Personal selling and sales management. When you finish this chapter, you should: Describe the value added of personal selling, define the steps in the personal selling process, describe the key functions involved in managing a sales force, describe the ethical and legal issues in personal selling.

    ppt34p estupendo5 24-08-2016 8 2   Download

  • This chapter examines the communication process in general as well as those promotional components other than advertising that are part of the process. Attention is given to the role of personal selling, both internationally and locally.The pros and cons of employing local nationals for selling are also discussed.

    ppt10p hihihaha8 10-04-2017 0 0   Download

  • Personal Selling Defined: A form of person to person communication in which a salesperson works with prospective buyer and attempts to influence purchase in the direction of his or her company’s products or services. Importance of Personal Selling: Allows the firm to immediately respond to the needs of the prospect. Allows for immediate customer feedback

    ppt62p hoangvietmk07071990 08-10-2010 179 81   Download

  • Lectures "Marketing management - Chapter 19: Managing personal communications (direct and interactive marketing, word of mouth, and personal selling)" provides students with the knowledge: Direct marketing, interactive marketing, personal selling. Invite you to refer to the disclosures.

    pdf30p doinhugiobay_13 26-01-2016 12 3   Download

  • Chapter 20 – Personal selling and sales management. After reading chapter 20, you should be able to: Discuss the nature and scope of personal selling and sales management in marketing, identify the different types of personal selling, explain the stages in the personal selling process, describe the major functions of sales management.

    ppt46p estupendo5 24-08-2016 3 1   Download

  • Chapter 17: Personal selling and sales management. When you finish this chapter, you should: Discuss the nature and scope of personal selling and sales management in marketing, identify the different types of personal selling, explain the stages in the personal selling process, describe the major functions of sales management,...

    ppt38p estupendo5 24-08-2016 3 1   Download

  • Chapter 20 provides knowledge of personal selling and sales management. After reading chapter 20, you should be able to: Discuss the nature and scope of personal selling and sales management in marketing, identify the different types of personal selling, explain the stages in the personal selling process, describe the major functions of sales management.

    ppt69p luimotbuoc_3 03-11-2016 3 1   Download

  • In this chapter you will understand the importance and nature of personal selling. Know the three basic sales tasks and what the various kinds of salespeople are expected to do. Know what the sales manager must do including selecting, training, and organizing salespeople to carry out the personal selling job. Understand how the right compensation plan can help motivate and control salespeople.

    ppt11p hihihaha10 06-02-2017 1 1   Download

  • Chapter 2, personal selling: Preparation and process. After studying this chapter you will be able: To understand psychology in selling, buying decision process and buying situations; to learn communication skills, sales knowledge, and sales related marketing policies; to understand personal selling process; to learn about negotiation.

    ppt21p nomoney5 04-03-2017 2 1   Download

  • (BQ) Part 2 book "Principles of marketing" has contents: Retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace, direct and online marketing - building direct customer relationships,...and other contents.

    pdf374p bautroibinhyen21 14-03-2017 4 1   Download

  • (BQ) Part 2 book "Contemporary advertising and integrated marketing communications" has contents: Print, electronic, and digital media production; using electronic media - Television and radio; using digital interactive media; social media; relationship building - Direct marketing, personal selling, and sales promotion,...and other contents.

    pdf379p bautroibinhyen23 02-04-2017 1 1   Download

  • (BQ) Part 2 book "Principles of marketing" has contents: Retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace, the global marketplace; direct and online marketing - building direct customer relationships,...and other contents.

    pdf408p bautroibinhyen23 02-04-2017 0 0   Download

  • (BQ) Part 2 book "Marketing" has contents: Marketing channels, supply chain management, promotional planning for competitive advantage; advertising and public relations; sales promotion and personal selling; pricing concepts, setting the right price, consumer relationship management.

    pdf337p bautroibinhyen23 02-04-2017 0 0   Download

  • (BQ) Part 2 book "Contemporary marketing" has contents: Marketing channels and supply chain management; retailers, wholesalers, and direct marketers; integrated marketing communications; advertising and public relations; personal selling and sales promotion,...and other contents.

    pdf358p bautroibinhyen23 02-04-2017 0 0   Download

  • Chapter 22 - Personal selling. The main goals of this chapter are: To understand the role of personal selling in the integrated marketing communications program, to know the advantages and disadvantages of personal selling as a promotional program element, to understand how personal selling is combined with other elements in an IMC program.

    ppt18p nomoney8 04-04-2017 0 0   Download

  • Chapter 17 help learners review the types of decisions firms face in designing a sales force; learn how companies recruit, select, train, supervise, motivate, and evaluate a sales force; understand how salespeople improve their selling, negotiation, and relationship-building skills.

    ppt17p namthangtinhlang_00 28-10-2015 14 3   Download

CHỦ ĐỀ BẠN MUỐN TÌM

Đồng bộ tài khoản