The research reported here was sponsored by the Deputy Under Secretary of the Army (International Affairs). Toward the end of the project’s duration, that office was disestablished and its functions split up and merged into the Office of the Assistant Secretary of the Army (Acquisition, Logistics, and Technology) and the Office of the Deputy Chief of Staff, G-3, Operations and Plans, Headquarters, Department of the Army. The research was conducted in RAND Arroyo Center’s Strategy, Doctrine, and Resources Program....
Chapter 13 - Designing and managing services. In this chapter, we will address the following questions: How do we define and classify services, and how do they differ from goods? What are the new services realities? How can we achieve excellence in services marketing? How can we improve service quality? How can goods marketers improve customer-support services?
Chapter 18 - Managing mass communications: Advertising, sales promotions, events and experiences, and public relations. In this chapter, we will address the following questions: What steps are required in developing an advertising program? How should sales promotion decisions be made? What are the guidelines for effective brand-building events and experiences? How can companies exploit the potential of public relations and publicity?
Chapter 16 - Managing retailing, wholesaling, and logistics. In this chapter, we will address the following questions: What major types of marketing intermediaries occupy this sector? What marketing decisions do these marketing intermediaries make? What are the major trends with marketing intermediaries? What does the future hold for private label brands?
In this chapter, students will be able to: Understand the role of cash management in the personal financial planning process; describe today’s financial services marketplace, both depository and nondepository financial institutions; select the checking, savings, electronic banking, and other bank services that meet your needs; open and use a checking account; calculate the interest earned on your money using compound interest and future value techniques; develop a savings strategy that incorporates a variety of savings plans.
Chapter 6 - Establishing organisational goals and plans. In this chapter, students will be able to understand: The planning process, the nature of organisational goals, how goals facilitate performance, linking goals & plans, management by objectives.
Chapter 4 - Sales and operations planning. The Sales and Operations Planning (SOP) process is used to develop an overall business plan to integrate the functional planning efforts within the company. SOP links strategic goals to production and coordinates the planning efforts of various groups such as marketing, finance, operations, and human resources.
This chapter presents the following content: Qualities of an effective project manager, managing versus leading a project, building and leveraging your networks, building trust: the key to exercising influence, the human resource management plan, managing project teams,...
Chapter 10 - How to obtain and manage human resources and diversity in small companies. After studying the material in this chapter, you should be able to: Explain how small business managers plan human resource needs and develop sources from which to recruit employees; name some methods used for recruiting human resources, and describe the steps in the employee selection process; explain the importance of employee development, and discuss some development methods;...
(BQ) Part 2 book "Essentials of entrepreneurship and small business management" has contents: Building a powerful bootstrap marketing plan, managing cash flow, creating a successful financial plan, global aspects of entrepreneurship, choosing the right location and layout,...and other contents.
(BQ) Part 1 book "Project management" has contents: Modern project management, organization strategy and project selection, defining the project, estimating project times and costs, developing a project plan, managing risk, scheduling resources and costs, reducing project duration, leadership - being an effective project manager.
Microsoft Office 2007 is the latest-and-greatest version of a long line of versions, starting (not surprisingly) with Version 1. Not that this is
the 2,007th version. Somewhere along the way Microsoft switched from using sequential numbers for versions to using years. We have written this book for those of you who have some experience in project management and are looking for a quick and efficient way to manage your projects. When combined, Excel 2007 and Microsoft Office SharePoint Server (MOSS)—two......
Bonuses can be a great motivation tool, even for employees of the smallest business. They can also be a waste of money. How they are planned and administered makes the difference. Properly administered bonuses can reinforce behavior that will lead your company to success by rewarding.
This textbook grew out of a number of undergraduate and graduate courses on
logistics and supply chain management that we have taught to engineering, computer
science, andmanagement science students.The goal of these courses is to give students
a solid understanding of the analytical tools available to reduce costs and improve
service levels in logistics systems. For several years, the lack of a suitable textbook
forced us tomake use of a number ofmonographs and scientiﬁc paperswhich tended to
be beyond the level ofmost students.
ERP và SCM – thế nào là hợp lý? Để trả lời câu hỏi này, trước tiên bạn cần làm rõ hai vấn đề: ERP là gì và ERP tác động lên SCM như thế nào?
ERP - Hệ thống hoạch định các nguồn lực của doanh nghiệp (Enterprise resources Planning) là bộ giải pháp công nghệ thông tin có khả năng tích hợp toàn bộ các ứng dụng quản lý sản xuất kinh doanh vào một hệ thống duy nhất nhằm tự động hoá các quy trình quản lý. Với ERP, mọi hoạt động của công ty bạn, từ...
Critical Acclaim Strategic Management Supply Chain Cohen and Roussel effectively capture and communicate the important elements and a roadmap of supply chain management world-class. Putting into practice, this book
will serve as a timeless tool for those looking to transform their organizations supply chain into a sustainable competitive advantage.
From the very beginning of the transition from the traditional purchasing system reviews to the
redesigned assessment approach that replaced them, it was understood that further refinement
and continuous improvement was planned. Consistent with that long-term strategy, and building
on the originally redesigned federal purchasing assessments, the business system assessment
models of the PEAmembers have evolved to be more aligned with the Balanced Scorecard
(BSC) approach to performance measurement and management, which is currently in use by
many “world class” private corporations.
Human resources alignment means integrating decisions about people with decisions about the results an organization is trying to obtain. By integrating human resources management (HRM) into the agency planning process, emphasizing human resources (HR) activities that support broad agency mission goals, and building a strong relationship between HR and management, agencies are able to ensure that the management of human resources contributes to mission accomplishment and that managers are held accountable for their HRM decisions.
Suppose you are a rising star at work and the boss has given you your first assignment to head up
a project. Depending on the nature of the project and what kind of work you do, you might have to
engage in a variety of tasks that you haven't tackled before, such as assembling a team to
complete the project on time and on budget, mapping out a plan and monitoring your progress at
key steps along the way, using appropriate planning tools such as project management software
or wall charts, and keeping your team motivated and on target....