Principles of management

The learning objectives for this chapter include: Describe the basic functions of management, identify where in an organization managers are located, discuss the challenges people encounter as they become first-line managers, describe the roles managers adopt to perform the basic functions of management, outline the competencies managers must have to be effective.

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Chapter 3 - Globalization and the manager. The goals of this chapter are: Explain what globalization is, describe the processes driving globalization, identify the implications of globalization for business enterprises, discuss different constraints limiting the pace of globalization, outline the benefits of going global for a business firm, discuss some of the challenges of managing in a global enterprise.

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Chapter 2 - The external and internal environment. In this chapter, the learning objectives are: Identify the major components of an organization’s task environment, explain how each component in the task environment impacts the organization, identify the major components of an organization’s general environment, explain how each component in the general environment impacts the organization,...

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Chapter 5 - Planning and decision making. After you have mastered the material in this chapter, you will be able to: Describe the different levels of planning in an organization; explain the difference between strategic, tactical, operating, and unit plans; outline the value of simple-use plans, standing plans, and contingency plans;...

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Chapter 4 - Stakeholders, ethics, and corporate social responsibility. The purpose of this chapter is: Identify stakeholders in an organization, describe the most common types of ethical issues managers confront, explain how managers can incorporate ethical factors into their decision making, outline the main segments for and against corporate social responsibility, explain what managers can do to behave in a socially responsible manner.

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In this chapter students will be able to: Define strategy, explain why the goal of strategy is to attain superior performance, describe what is meant by competitive advantage, explain how business-level strategy can lead to competitive advantage, explain how operations strategy can lead to competitive advantage, explain how corporate-level strategy can lead to competitive advantage.

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Learning objectives of this chapter include: Explain what is meant by organization architecture, explain the advantages and disadvantages of centralization and decentralization, discuss the pros and cons of tall versus flat structures, outline the different kinds of structure a firm can operate within and explain how strategy should determine structure,...

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Chapter 9 - Control systems. In this chapter, the learning objectives are: Discuss the attributes of a typical organizational control system; describe the different kinds of controls that are used in organizations; explain how different controls should be matched to the strategy and structure of an organization; outline the features of the balance score card approach to control metrics, and explain why it is useful; discuss informal or backchannel control methods.

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Chapter 12 - Staffing and developing diverse workforce. In this chapter, you will learn to: Outline the human resource staffing process, explain how human resource planning is connected to corporate strategic planning, describe the steps followed in human resource planning, discuss the importance of diversity in organizational settings, explain the value of the employer brand in recruitment,...

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Chapter 7 - Managing operations. After completing this chapter, students will be able to: Explain how operational excellence can lead to competitive advantage; describe different operating strategies managers can pursue; explain the role of operations in an enterprise; outline how the design of production systems and strategies for asset utilization, improving product quality, managing inventory, managing supply chains, and developing products can all improve the efficiency of an organization;…

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When you finish this chapter, you should: Describe the elements of organizational culture, discuss the importance of organizational subcultures, list four categories of artifacts through which corporate culture is deciphered, discuss the conditions under which cultural strength improves corporate performance, identify four strategies to change and strengthen an organizations culture, compare and contrast four strategies for merging organizational cultures.

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Chapter 11 - Developing high performance teams. In this chapter students will be able to: Define teams and discuss their benefits and limitations; discuss the success factors for self-directed teams; outline the model of team effectiveness; explain the influence on team effectiveness of a team’s task, composition, and size; describe the five stages of team development;...

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Chapter 13 - Motivating and rewarding employee performance. In this chapter, students will be able to understand: Diagram and summarize the MARS model, describe four-drive theory and explain how these drives influence motivation and behavior, describe the characteristics of effective goal setting and feedback, diagram the expectancy theory model and discuss its practical implications for motivating employees,...

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Chapter 14 - Managing employee attitudes and well-being. In this chapter students will be able to: Describe the effect of emotions and attitudes on employee behavior; identify four ways in which employees respond to job dissatisfied; explain how job satisfaction relates to customer service and satisfaction; distinguish organizational commitment from continuance commitment, including their effects on employee behavior;…

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Chapter 15 - Managing through power, influence, and negotiation. The objectives of this chapter are: Explain why power and influence are necessary to get things done in organizations, identify the main sources of managerial power, discuss the contingencies that influence the magnitude of the manager’s power,...

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In this chapter, the learning objectives are: Explain why good leadership is critical for success as a manager, summarize the main theoretical approaches to leadership, identify the behaviors and skills that are commonly associated with effective leadership,...

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The goals of this chapter are: Outline the main elements of a communication system, explain why it is important to match media to a message, discuss the formal and informal channels through which information flows in organizations, identify the sources of noise that lead to miscommunication within organizations., discuss the steps managers can take to counteract noise and improve communication within their organizations.

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Chapter 18 - Managing innovation and change. In this chapter, the learning objectives are: Explain how paradigm shifts occur and describe their consequences, identify the major sources of organizational inertia, outline what is required to change the strategy and organization of an established enterprise,...

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Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing’s ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce.

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Tham khảo sách 'principle of economics mankiw', kinh tế - quản lý, quản lý nhà nước phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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