Principles of management

Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing’s ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce.

989p mikhailduong 23-04-2012 809 302   Download

Tham khảo sách 'principle of economics mankiw', kinh tế - quản lý, quản lý nhà nước phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

790p augi19 05-04-2012 297 111   Download

Thinking about becoming your own boss and embarking on the wonderful and rewarding journey of freelancing? The Principles of Successful Freelancing is for you. In this easy-to follow guide you'll learn what's important in transforming your skills into a booming freelance business. This book leads you through the entire process, from getting started, through to winning and keeping loyal clients. Running a successful freelance business is easy, and with the information in this book, you'll confidently turn your freelancing dream into a profitable reality. ...

208p caothuv 23-11-2009 114 66   Download

Economics is a study of mankind in the ordinary business of life.” So wrote Alfred Marshall, the great 19th-century economist, in his textbook, Principles of Economics. Although we have learned much about the economy since Marshall’s time, this definition of economics is as true today as it was in 1890, when the first edition of his text was published. Why should you, as a student at the beginning of the 21st century, embark on the study of economics? There are three reasons. The first reason to study economics is that it will help you understand the world in which you live.

530p totoro_fcb 06-10-2012 127 45   Download

PRINCIPLES OF MACROECONOMICS, Sixth Edition, became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom. Instructors found it the perfect complement to their teaching. A text by a superb writer and economist that stressed the most important concepts without overwhelming students with an excess of detail was a formula that was quickly imitated, but has yet to be matched

469p buoi_chieu 23-04-2013 56 21   Download

Principles of Information Security, Fourth Edition, provides a broad review of the entire field of information security, background on many related elements, and enough detail to facilitate an understanding of the topic as a whole. The book covers the terminology of the field, the history of the discipline, and strategies for managing an information security program.

658p lvt21892 27-03-2017 69 8   Download

PRINCIPLES OF MACROECONOMICS, Sixth Edition, became a best seller after its introduction and continues to be the most popular and widely used text in the economics classroom.

509p buoi_chieu 23-04-2013 35 7   Download

(BQ) Part 2 book "Principles of corporate finance" has contents: Financing and valuation, understanding options, real options, valuing options, the many different kinds of debt, financial analysis, financial planning, working capital management, corporate restructuring,...and other contents.

506p bautroibinhyen21 14-03-2017 16 6   Download

(BQ) Part 1 book "Principles of marketing" has contents: Company and marketing strategy - partnering to build customer relationships; analyzing the marketing environment; managing marketing information to gain customer insights; consumer markets and consumer buyer behavior; business markets and business buyer behavior

311p bautroibinhyen23 02-04-2017 14 6   Download

Tuyển tập báo cáo các nghiên cứu khoa học quốc tế ngành y học dành cho các bạn tham khảo đề tài: Evaluation of the mechanism and principles of management of temporomandibular joint dislocation. Systematic review of literature and a proposed new classification of temporomandibular joint dislocation

9p panasonic04 20-12-2011 43 5   Download

(BQ) Part 1 book "Principles of marketing" has contents: Analyzing the marketing environment, managing marketing information to gain customer insights, consumer markets and buyer behavior, business markets and business buyer behavior,...and other contents.

346p bautroibinhyen22 22-03-2017 14 5   Download

Lecture Principles of Marketing - Chapter 16 presents the personal selling and sales promotion. The main contents of this chapter include all of the following: Personal selling, managing the sales force, the personal selling process, sales promotion.

41p allbymyself_06 28-01-2016 19 4   Download

(BQ) Part 1 book "Principles of critical care" presents the following contents: An overview of the approach to and organization of critical care, general management of the patient, cardiovascular disorders, pulmonary disorders, cardiovascular disorders.

1111p thangnamvoiva4 01-07-2016 11 4   Download

Lecture Principles of Marketing - Chapter 8 presents the following content: New-product development strategy, new-product development process, managing new-product development, product life-cycle strategies, additional product and service considerations.

26p allbymyself_06 28-01-2016 19 3   Download

Lecture Principles of Marketing - Chapter 10 explain why companies use distribution channels and discuss the functions these channels perform, discuss how channel members interact and how they organize to perform the work of the channel, identify the major channel alternatives open to a company, explain how companies select, motivate, and evaluate channel members.

28p allbymyself_06 28-01-2016 23 3   Download

(BQ) Part 1 book "Principles of addiction medicine the essentials" presents the following contents: Basic science and core concepts, pharmacology, diagnosis, assessment and early intervention, overview of addiction treatment, special issues in addiction medicine, management of intoxication and withdrawal, pharmacologic interventions.

324p thangnamvoiva6 19-07-2016 12 3   Download

(BQ) Part 1 book "Schwartz’s principles of surgery" presents the following contents: Fundamental principles of leadership training in surgery, systemic response to injury and metabolic support, fluid and electrolyte management of the surgical patient, hemostasis, surgical bleeding, and transfusion, shock, surgical infections,... and other contents.

498p thangnamvoiva2 25-06-2016 13 2   Download

(BQ) Part 2 book "Principles of cost accounting" has contents: Cost analysis for management decision making, cost accounting for service businesses and the balanced scorecard, the master budget and flexible budgeting,...and other contents.

262p bautroibinhyen21 14-03-2017 7 2   Download

(BQ) Part 2 book "Principles of accounting" has contents: The Statement of cash flows, cost concepts and cost allocation, financial performance measurement, analysis for decision making, standard costing and variance analysis, performance management and evaluation, the budgeting process, the budgeting process,...and other contents.

724p bautroibinhyen21 14-03-2017 5 2   Download

(BQ) Part 2 book "Principles of corporate finance" has contents: Understanding options, financial analysis, financial planning, working capital management, corporate restructuring, managing international risks, the many different kinds of debt,...and other contents.

439p bautroibinhyen21 14-03-2017 14 2   Download