Principles of management

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  • Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing’s ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce.

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  • Tham khảo sách 'principle of economics mankiw', kinh tế - quản lý, quản lý nhà nước phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf790p augi19 05-04-2012 297 111   Download

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