Principles practices

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  • Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace. The Fourth Edition has changed to reflect marketing’s ever changing challenges. All preview cases, marketing insights and end of chapter cases are revised or completely changed to embrace the growth in e-commerce.

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  • Practice Test B – Reading Question 1- 10 With Robert Laurent and William Zorach, direct carving enters into the story of modem sculpture in the United States. Direct carving – in which the sculptors themselves carve stone or wood with mallet and chisel – must be recognized as something more than just a technique. Implicit in it is an aesthetic principle as well: that the medium has certain qualities of beauty and expressiveness with which sculptors must bring their own aesthetic sensibilities into harmony.

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  • Rather than focusing on earlier treatments, based largely on the simplifications of geometrical acoustics, Physical Principles of Medical Ultrasonics examines concepts of wave acoustics, introducing them in the very first chapter. Practical implications of these concepts are explored, first the generation and nature of acoustic fields, and then their formal descriptions and measurement. Real tissues attenuate and scatter ultrasound in ways that have interesting relationships to their physical chemistry, and the book includes coverage of these topics.

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  • The field of toxicology has grown enormously since Industrial Toxicology: Safety and Health Applications in the Workplace was first published in 1985. And while the original edition was hugely popular among occupational health professionals, the time is ripe to address toxic agents not only in the industrial setting but also in the environment at large.

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  • There is a large gap between the theory of electron flow, magnetic fields and that of troubleshooting electrical equipment and control circuits in the plant. In this book, we try to avoid or at least minimize discussions on the theory and instead focus on showing you how to troubleshoot electrical equipment and control circuits. The book helps to increase your knowledge and skills in improving equipment productivity whilst reducing maintenance costs. Reading this book will help you identify, prevent and fix common electrical equipment and control circuits.

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  • William Stallings' Cryptography and Network Security: Principles and Practice, 5e is a practical survey of cryptography and network security with unmatched support for instructors and students. In this age of universal electronic connectivity, viruses and hackers, electronic eavesdropping, and electronic fraud, security is paramount. This text provides a practical survey of both the principles and practice of cryptography and network security.

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  • The world faces serious difficulties in obtaining the energy that will be needed in coming decades for a growing population, especially given the problem of climate change caused by fossil fuel use. This book presents a view of nuclear energy as an important carbon-free energy option. It discusses the nuclear fuel cycle, the types of reactors used today and proposed for the future, nuclear waste disposal, reactor accidents and reactor safety, nuclear weapon proliferation, and the cost of electric power.

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  • This book addresses, in a simplistic manner, the proper principles and techniques in “Best Maintenance Practices—Mechanical.” If these principles and techniques are followed, they will result in a serious reduction in “self-induced failures.” This book is a tool that should be carried and referenced by all mechanical maintenance personnel. A number of surveys conducted in industries throughout the United States have found that 70% of equipment failures are self-induced.

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  • In the preceding chapters, we presented several approaches for the estimation of the independent component analysis (ICA) model. In particular, several algorithms were proposed for the estimation of the basic version of the model, which has a square mixing matrix and no noise. Now we are, in principle, ready to apply those algorithms on real data sets. Many such applications will be discussed in Part IV.

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  • The Modern-Day Physician No greater opportunity, responsibility, or obligation can fall to the lot of a human being than to become a physician. In the care of the suffering, [the physician] needs technical skill, scientific knowledge, and human understanding. . . . Tact, sympathy, and understanding are expected of the physician, for the patient is no mere collection of symptoms, signs, disordered functions, damaged organs, and disturbed emotions. [The patient] is human, fearful, and hopeful, seeking relief, help, and reassurance.

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  • This fully updated edition combines the latest research with real life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to infl uence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter.

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  • Principles of Patient Care Evidence-Based Medicine Evidence-based medicine refers to the concept that clinical decisions are formally supported by data, preferably data that are derived from prospectively designed, randomized, controlled clinical trials. This is in sharp contrast to anecdotal experience, which may often be biased. Unless they are attuned to the importance of using larger, more objective studies for making decisions, even the most experienced physicians can be influenced by recent encounters with selected patients.

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  • .Advance Praise for Pricing, Risk, and Performance Measurement in Practice “The book represents a fresh and innovative departure from ‘traditional’ approaches to modelling of securities data. Subsequently, it also presents much more flexible ways to analyze and process the data. Even if you are not involved with re-architecting an organization’s master data handling, there are numerous ideas, principles, and nuggets that make it a worthwhile read.” –Dr.

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  • This book is meant to be an introductory text on the Fundamentals ofEnvironmental Science and Engineering. Today, knowledge ofEnvironmental Science is essential forstudents as well as practicing engineers and scientists of all disciplines. Here an attempt has been made to provide precise and upto date infonnation on the fundamental aspects ofEnvironmental Science and Engineering without going much in-depth in to specific areas, so as to be useful for a cross section of fields of study.

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  • In 1899, the famous American psychologist, William James published a little book called Talks to Teachers , in which he sought to explain how to apply psychology to education — that is, he sought to use what he called “ the science of the mind ’ s workings ” to generate practical advice for classroom teachers. At the time, the book was not much of a success, largely for two reasons: (a) there was a lack of research evidence on how learning works (that is, the science of learning), and (b) there was a lack of research - based principles concerning how to help people learn (that is,...

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  • Number systems and codes, digital circuits, combinational logic design principles, combinational logic design practices, combinational design examples, sequential logic design principles,... As the main contents of the document "Digital design principles and practices". Invite you to consult

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  • William Stallings' Cryptography and Network Security: Principles and Practice, 5e is a practical survey of cryptography and network security with unmatched support for instructors and students.

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  • Therapeutic Interventions Based on Genetic Risk for Disease Specific treatments are now available for an increasing number of genetic disorders, whether identified through population-based screening or directed testing (Table 64-2). Although the strategies for therapeutic interventions are best developed for childhood hereditary metabolic diseases, these principles are making their way into the diagnosis and management of adult-onset disorders. Hereditary hemochromatosis illustrates many of the issues raised by the availability of genetic screening in the adult population.

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  • Principles of Vaccine Use Route of Administration Microbes differ in their routes of infection, patterns of transmission, and predispositions for certain age groups. The route of vaccine administration (oral, intranasal, intradermal, transdermal, subcutaneous, or intramuscular) takes these factors into account in order to maximize protection and minimize adverse events. Vaccine development is more a pragmatic undertaking than an exact science, guided only in part by immunologic principles and shaped largely by the results of clinical trials.

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  • As noted above, the number of licensed vaccines and the strategies for their best use change constantly as new products, new indications, and new information become available. The Advisory Committee on Immunization Practices (ACIP) regularly amends immunization recommendations to reflect the evolution of vaccines and vaccination policy in the United States.

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