This research examines how differences in the organization of brand information in memory between higher and lower knowledge consumers affects which brands are retrieved when consumers are provided with a usage situation. A spreading activation network model of memory is used to predict the results of an experiment where the usage situations were varied at encoding and repeated recall sessions.
Abstract Purpose The purpose of this study is to investigate the relationship between advertisement terminology and consumer product knowledge in the attitudes toward advertisements and brands. Design/Methodology/Approach One hundred and twenty undergraduates participated in a 2 9 2 (terminologies are used versus terminologies are not used 9 high consumer product knowledge versus low consumer product knowledge) between-subjects design.
Since the first DIISM conference, which took place 9 years ago, the world has
seen drastic changes, including the transformation of manufacturing and
engineering software, and the information and communication technologies
deployed. The conditions for manufacturing and engineering have changed on a
large scale, in terms of technology-enabled collaboration among the fields of
design, engineering, production, usage, maintenance and recycling/disposal.
These changes can be observed in rapidly-growing fields such as supply chain
References to oil and gas production handbook, author Virgil B. Guthrie. Hopefully documents provide useful knowledge for engineering and technology students specializing in chemical industry - oil and gas.
The world economy of today is more integrated and interdependent than ever before. The
fact that in many industries historically distinct and separate markets are merging into one
global market leads towards an environment that offers more opportunities, but is also more
complex and competitive than it used to be.
One of the main factors that drive today’s economy is technology.
Consumer packaged goods companies are always challenged to introduce new
product innovation that strongly resonates with consumers and that sets them
apart from products currently in the market. An Ipsos global survey showed
consumers rank food and beverage, personal and household products low on
the list of innovative products compared to computer equipment and electron-ics (Palmer, 2009).
With globalisation and knowledge-based production, firms may cooperate on a global scale, outsource
parts of their administrative or productive units and negate location altogether. The extremely low transaction
costs of data, information and knowledge seem to invalidate the theory of agglomeration and the spatial clustering
of firms, going back to the classical work by Alfred Weber (1868-1958) and Alfred Marshall (1842-1924), who
emphasized the microeconomic benefits of industrial collocation.
Computing the usual productivity measures requires data on the value of
transactions and either prices or quantities. In the final research study of this
volume, Erwin Diewert notes that Canada lacks direct price and quantity measures
for many important services industries. Other nations also have this problem.
As a result, the usual productivity indexes cannot be evaluated properly for
those services industries, nor can we get a complete picture of productivity performance
for the economy as a whole.
The results of studies reported in this article suggest that product-related experience has a greater influence on self-assessed knowledge judgments than does stored product class information and that this greater influence is due to greater accessibility in memory. In addition, stored product class information was found to be a more important determinant of objective than self-assessed knowledge, while product-related experience was a more important determinant of self-assessed than objective knowledge.
Bases Round Tapered Round Non-Tapered Square Non-Tapered
Pacific Columns products are esteemed throughout the world for possessing the quintessential blend of Authenticity, Elegance, and Durability. With the richest line of designs, styles, and materials, Pacific Columns offers the most extensive series of columns and capitals in the industry. With extensive product knowledge, abundant capacity, and a history of excellence, Pacific Columns is qualified to effectively handle your order; whether you're working on a small weekend project or large development....
Book "Milk Production - Advanced Genetic Traits, Cellular Mechanism, Animal Nutrition and Management" is made for the publication of continuation of advances in the knowledge involving milk production. This book is divided into two main sections and is devoted to more specific consideration of areas with aspects of genetics factors and the molecular and cellular mechanisms, animal management, nutrition and husbandry.
Working through Screens is a reference for product teams creating new or iteratively improved applications for thinking work. Written for use during early, formative conversations, it provides teams with a broad range of considerations for setting the overall direction and priorities for their onscreen tools. With hundreds of
Vietnam is embarking on a path towards a knowledge-based economy in which the emergence of
knowledge clusters in Ho Chi Minh City and the Mekong Delta are playing a decisive role. As our paper
suggests, clustering appears to have a positive effect not only on the increase of knowledge output, but
also on the economic growth of these regions. Using a GIS-based mapping method, we can identify two
major knowledge clusters – Ho Chi Minh City and Can Tho City.
Glyoxal is a key compound involved in glyoxal oxidase (GLOX)-dependent production of glyoxylate, oxalate and H2O2 by lignin-degrading basidiomycetes. In this paper, we report that glyoxal was produced from a metabolite of ligninolytic fungi, linoleic acid, by manganese peroxidase (MnP)-dependent lipid peroxidation. In the absence of the parent substrate of linoleic acid, the dialdehyde was oxidized by MnP and Mn(III) chelate to start free radical reactions with emission of chemiluminescence at 700– 710 nm. ...
Despite a dogma that apoptosis does not induce inflammation, Fas ligand
(FasL), a well-known death factor, possesses pro-inflammatory activity. For
example, FasL induces nuclear factorjB (NF-jB) activity and interleukin 8
(IL-8) production by engagement of Fas in human cells.
Multimodal interfaces combining, e.g., natural language and graphics take advantage of both the individual strength of each communication mode and the fact that several modes can be employed in parallel, e.g., in the text-picture combinations of illustrated documents. It is an important goal of this research not simply to merge the verbalization results of a natural language generator and the visualization results of a knowledge-based graphics generator, but to carefully coordinate graphics and text in such a way that they complement each other. ...
It has been well documented that both endogenous inflammatory mediator
advanced glycation end products (AGEs) and exogenous inflammatory
inducer lipopolysaccharide play key roles in the initiation and development
of inflammatory diseases. However, the combined inflammation-stimulatory
effect of AGEs and lipopolysaccharide on endothelial cells, and, further-more, the underlying signal transduction pathways involved, have not been
Existing works on sentiment analysis on product reviews suffer from the following limitations: (1) The knowledge of hierarchical relationships of products attributes is not fully utilized. (2) Reviews or sentences mentioning several attributes associated with complicated sentiments are not dealt with very well. In this paper, we propose a novel HL-SOT approach to labeling a product’s attributes and their associated sentiments in product reviews by a Hierarchical Learning (HL) process with a deﬁned Sentiment Ontology Tree (SOT). ...
TheST2gene, which is specifically induced by growth sti-mulation in fibroblasts, encodes interleukin-1 receptor-rela-tedproteins and iswidely expressed in hematopoietic, helper
T, and various cancer cells. However, the physiological as
well as pathological functions of the ST2 gene products are
not yet fully understood. In this study, we analyzed the
expression of theST2gene in human glioma cell lines and
human brain tumor samples with real-time polymerase