When you finish this chapter, you should: Understand how product life cycles affect strategic planning, know what is involved in designing new products and what "new products" really are, understand the new-product development process, see why product liability must be considered in screening new products.
Every member of the product team is important. To succeed, a company must design,
build, test and market the product effectively. That said, there is one role that is
absolutely crucial to producing a good product, yet it is often the most misunderstood
and underutilized of all the roles. This is the role of the product manager.
In this paper we discuss the role and responsibilities of the good product manager, and
then we look at the characteristics of good product managers, where to find them, and
how to develop them.1...
Tham khảo tài liệu 'new products management - chapter 5 problembased ideation: finding and solving customers’ problems', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
Tham khảo tài liệu 'new products management- chapter 7 analytical attribute approaches: tradeoff analysis', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
Tham khảo tài liệu 'new products management - chapter 6 analytical attribute approaches: introduction and perceptual mapping', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
The quality of a product is commonly defined by its ability to satisfy stakeholder needs
and expectations. Therefore, it is important to find, select, and plan the content of a
software product to maximize the value for internal and external stakeholders. This
process is traditionally referred to as requirements engineering in the software industry,
while it is often referred to as product management in industries with a larger market