Promotion strategies

Xem 1-20 trên 218 kết quả Promotion strategies
  • During the last few decades inordinate attention has been paid to the promotion of ‘healthy’ living. This has come from governmental, academic, commercial and popular sources. Few people today can be unaware of the espoused merits of such a lifestyle. Anyone who has visited a supermarket recently, turned on the television, listened to the radio or read a magazine must have noticed that awareness of health issues is growing. Health is clearly a topical issue at both political and cultural levels....

    pdf262p loaken_1 15-11-2012 45 4   Download

  • Chương 9: Chiến lược xúc tiến (Promotion strategy). Mục tiêu chương này nhằm chỉ ra tầm quan trọng của xúc tiến trong Marketing Mix; trình bày đặc điểm, khái quát của các hoạt động quảng cáo, khuyến mại, tuyên truyền, quan hệ công chúng, chào hàng (bán hàng cá nhân) và Marketing trực tiếp.

    ppt41p estupendo2 06-08-2016 7 1   Download

  • Broadly defined, Electronic Government (e-Government) is the use of ICT: - to promote more efficient and effective government’s activities, - to facilitate accessibility to government services, - to allow greater public access to information, and - to make government more accountable to citizens. e-Government involves delivering services via the Internet, telephone, electronic media, community centers (self-service or facilitated by others), wireless devices or other communications systems

    ppt26p test0101 31-05-2010 122 31   Download

  • The creative process of advertising is guided by specific goals and objectives and requires the development of a creative strategy or plan of action for achieving the goal. Creative strategy development actually begins with a thorough assessment of the marketing and promotional situation and a determination of what needs to be communicated to the marketer’s target audience. Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform....

    ppt22p camnhung_1 07-12-2012 31 9   Download

  • There are two general decision making strategies that judges use when evaluating a beer. In a top-down decision making strategy, the judge forms an overall impression about the quality of the beer, decides what overall score to assign that beer, and deducts points for each deficient characteristic of the beer based on the overall impression. The problem with this top-down approach to beer evaluation is that it is difficult to ensure that the points allocated to each subcategory (e.g.

    pdf46p conduongdinhmenh 07-05-2013 23 3   Download

  • Chapter 10 - Building an organization capable of good strategy execution. After studying this chapter you will be able to: Gain command of what managers must do to promote successful strategy execution, understand why good strategy execution requires astute managerial actions to build core competencies and competitive capabilities, learn what issues to consider in organizing the work effort and why strategy-critical activities should be the main building blocks of the organizational structure,...

    ppt16p tangtuy10 04-05-2016 10 3   Download

  • .APIs: A Strategy Guide Daniel Jacobson, Greg Brail, and Dan Woods Beijing • Cambridge • Farnham • Köln • Sebastopol • Tokyo by Daniel Jacobson, Greg Brail, and Dan Woods Copyright © 2012 Evolved Media. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles ...

    pdf148p hoa_can 29-01-2013 10 2   Download

  • In 2007, Health Promotion Queensland funded an expert consortium to develop a framework that defines social, emotional, cultural and spiritual wellbeing among Aboriginal and Torres Strait Islander peoples. The final report from this consortium was delivered in May 2009. Our challenge now is to develop an effective response to the key directions and recommendations of this report to build the capacity of the Division and our key partners and stakeholders to implement priority mental health promotion strategies....

    pdf20p seketnoi 28-04-2013 17 2   Download

  • Lecture Principles of Marketing - Chapter 16 presents the personal selling and sales promotion. The main contents of this chapter include all of the following: Personal selling, managing the sales force, the personal selling process, sales promotion.

    ppt41p allbymyself_06 28-01-2016 8 2   Download

  • Chapter 10 - Building an organization capable of good strategy execution. After studying this chapter you will be able to: Gain command of what managers must do to promote successful strategy execution, understand why good strategy execution requires astute managerial actions to build core competencies and competitive capabilities, learn what issues to consider in organizing the work effort and why strategy-critical activities should be the main building blocks of the organizational structure,...

    ppt48p tangtuy08 21-04-2016 8 2   Download

  • Chapter 11 - Managing internal operations: Actions that promote good strategy execution. After studying this chapter you will be able to: Learn why resource allocation should always be based on strategic priorities; understand why policies and procedures should be designed to facilitate good strategy execution; understand why and how benchmarking, best-practices adoption, and tools for continuously improving the performance of value chain activities help an organization achieve operating excellence and superior strategy execution;..

    ppt36p tangtuy08 21-04-2016 9 2   Download

  • Chapter 11 - Managing internal operations: Actions that promote good strategy execution. The objectives of this chapter are: Learn why resource allocation should always be based on strategic priorities, understand how well-designed policies and procedures can facilitate good strategy execution, learn how best practices and process management tools drive continuous improvement in the performance of value chain activities and promote superior strategy execution,...

    ppt15p tangtuy10 04-05-2016 9 2   Download

  • Guangdong, a province of over 93 million residents, is located on the southern coast of China, boarding with Hong Kong, China. As China'Ź"s powerhouse for economic growth and a pioneer of reform and opening up, Guangdong has maintained an annual average GDP growth rate of 13.7 percent over the past three decades. Its historical achievements notwithstanding, Guangdong witnessed increased inequality and regional disparity.

    pdf396p quatet 08-01-2013 14 1   Download

  • Chapter 18: Advertising, public relations, and sales promotions. After reading this chapter, you should be able to: Describe the steps in designing and executing an advertising campaign, identify three objectives of advertising, describe the different ways that advertisers appeal to consumers, identify the various types of media,...

    ppt37p estupendo5 24-08-2016 8 1   Download

  • Chapter 2 - The role of IMC in the marketing process. After reading the material in this chapter, you should be able to: To understand the marketing process and the role of advertising and promotion in an organization's integrated marketing program, to understand the concept of target marketing in an integrated marketing communications program, to recognize the role of market segmentation and its use in an integrated marketing communications program,...

    ppt16p nomoney1 10-02-2017 0 0   Download

  • Chapter 8 - Creative strategy: Planning and development. After completing this unit, you should be able to: To discuss what is meant by advertising creativity and examine the role of creative strategy in advertising, to consider the process that guides the creation of advertising messages and the research inputs into the stages of the creative process, to examine creative strategy development and the roles of various client and agency personnel involved in it,...

    ppt18p nomoney1 10-02-2017 0 0   Download

  • Chapter 9 - Creative strategy: Implementation and evaluation. After completing this unit, you should be able to: To analyze various types of appeals that can be used in the development and implementation of an advertising message, to analyze the various creative execution styles that advertisers can use and the advertising situations where they are most appropriate, to analyze various tactical issues involved in the creation of print advertising and TV commercials,...

    ppt17p nomoney1 10-02-2017 0 0   Download

  • CHƯƠNG 1: TỔNG QUAN VỀ CHIÊU THỊ VÀ QUẢN TRỊ CHIÊU THỊ 1.

    pdf8p northernlight 25-07-2011 486 170   Download

  • Doctoral students have often requested concrete examples and guidelines from us. On the other hand, many guidebooks are at a more general level than the requested instruction. Ideally, adequate guidance would be conducted by a supervising professor, or a research group, but this is not always the case. This guidebook attempts to provide tangible tips that have been identified as beneficial for writing articles. Once someone tries to concretise the process of writing they are also easier to criticise.

    pdf210p commentcmnr 03-06-2013 48 16   Download

  • Ngoài việc triển khai một sản phẩm tốt, định giá hấp dẫn và đưa được đến khách hàng mục tiêu, các doanh nghiệp còn phải biết thực hiện việc chiêu thị cho những khách hàng mục tiêu của họ. Tuy nhiên, việc chiêu thị muốn đến được khách hàng mục tiêu phải trải qua nhiều giai đoạn bằng những phương tiện truyền thông khác nhau dưới những hình thức thông tin khác nhau bởi những người truyền thông khác nhau ....

    pdf22p mrkingv2 18-07-2013 36 11   Download

CHỦ ĐỀ BẠN MUỐN TÌM

Đồng bộ tài khoản