Promotion strategies

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  • During the last few decades inordinate attention has been paid to the promotion of ‘healthy’ living. This has come from governmental, academic, commercial and popular sources. Few people today can be unaware of the espoused merits of such a lifestyle. Anyone who has visited a supermarket recently, turned on the television, listened to the radio or read a magazine must have noticed that awareness of health issues is growing. Health is clearly a topical issue at both political and cultural levels....

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  • (BQ) Part 2 book "Consumer behavior & marketing strategy" has contents: Subculture and social class, reference groups and family, market segmentation and product positioning; consumer behavior and product strategy, consumer behavior and promotion strategy, consumer behavior and pricing strategy,...and other contents.

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  • Chương 9: Chiến lược xúc tiến (Promotion strategy). Mục tiêu chương này nhằm chỉ ra tầm quan trọng của xúc tiến trong Marketing Mix; trình bày đặc điểm, khái quát của các hoạt động quảng cáo, khuyến mại, tuyên truyền, quan hệ công chúng, chào hàng (bán hàng cá nhân) và Marketing trực tiếp.

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  • This chapter examines the communication process in general as well as those promotional components other than advertising that are part of the process. Attention is given to the role of personal selling, both internationally and locally.The pros and cons of employing local nationals for selling are also discussed.

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  • The purpose of this chapter is to examine advertising practices in various countries. The variations in advertising practices are discussed, as well as particular problems associated with the use of advertising media abroad. Finally, the chapter closely analyzes the most controversial subject in international advertising – standardized advertising. Some practical guidelines are offered that may be useful in resolving the controversy.

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  • Broadly defined, Electronic Government (e-Government) is the use of ICT: - to promote more efficient and effective government’s activities, - to facilitate accessibility to government services, - to allow greater public access to information, and - to make government more accountable to citizens. e-Government involves delivering services via the Internet, telephone, electronic media, community centers (self-service or facilitated by others), wireless devices or other communications systems

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  • The creative process of advertising is guided by specific goals and objectives and requires the development of a creative strategy or plan of action for achieving the goal. Creative strategy development actually begins with a thorough assessment of the marketing and promotional situation and a determination of what needs to be communicated to the marketer’s target audience. Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform....

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  • .APIs: A Strategy Guide Daniel Jacobson, Greg Brail, and Dan Woods Beijing • Cambridge • Farnham • Köln • Sebastopol • Tokyo by Daniel Jacobson, Greg Brail, and Dan Woods Copyright © 2012 Evolved Media. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles ...

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  • There are two general decision making strategies that judges use when evaluating a beer. In a top-down decision making strategy, the judge forms an overall impression about the quality of the beer, decides what overall score to assign that beer, and deducts points for each deficient characteristic of the beer based on the overall impression. The problem with this top-down approach to beer evaluation is that it is difficult to ensure that the points allocated to each subcategory (e.g.

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  • Chapter 10 - Building an organization capable of good strategy execution. After studying this chapter you will be able to: Gain command of what managers must do to promote successful strategy execution, understand why good strategy execution requires astute managerial actions to build core competencies and competitive capabilities, learn what issues to consider in organizing the work effort and why strategy-critical activities should be the main building blocks of the organizational structure,...

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  • Guangdong, a province of over 93 million residents, is located on the southern coast of China, boarding with Hong Kong, China. As China'Ź"s powerhouse for economic growth and a pioneer of reform and opening up, Guangdong has maintained an annual average GDP growth rate of 13.7 percent over the past three decades. Its historical achievements notwithstanding, Guangdong witnessed increased inequality and regional disparity.

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  • In 2007, Health Promotion Queensland funded an expert consortium to develop a framework that defines social, emotional, cultural and spiritual wellbeing among Aboriginal and Torres Strait Islander peoples. The final report from this consortium was delivered in May 2009. Our challenge now is to develop an effective response to the key directions and recommendations of this report to build the capacity of the Division and our key partners and stakeholders to implement priority mental health promotion strategies....

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  • Lecture Principles of Marketing - Chapter 16 presents the personal selling and sales promotion. The main contents of this chapter include all of the following: Personal selling, managing the sales force, the personal selling process, sales promotion.

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  • Chapter 10 - Building an organization capable of good strategy execution. After studying this chapter you will be able to: Gain command of what managers must do to promote successful strategy execution, understand why good strategy execution requires astute managerial actions to build core competencies and competitive capabilities, learn what issues to consider in organizing the work effort and why strategy-critical activities should be the main building blocks of the organizational structure,...

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  • Chapter 11 - Managing internal operations: Actions that promote good strategy execution. After studying this chapter you will be able to: Learn why resource allocation should always be based on strategic priorities; understand why policies and procedures should be designed to facilitate good strategy execution; understand why and how benchmarking, best-practices adoption, and tools for continuously improving the performance of value chain activities help an organization achieve operating excellence and superior strategy execution;..

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  • Chapter 11 - Managing internal operations: Actions that promote good strategy execution. The objectives of this chapter are: Learn why resource allocation should always be based on strategic priorities, understand how well-designed policies and procedures can facilitate good strategy execution, learn how best practices and process management tools drive continuous improvement in the performance of value chain activities and promote superior strategy execution,...

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  • Chapter 18: Advertising, public relations, and sales promotions. After reading this chapter, you should be able to: Describe the steps in designing and executing an advertising campaign, identify three objectives of advertising, describe the different ways that advertisers appeal to consumers, identify the various types of media,...

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  • Chapter 11 - Building an organization capable of good strategy execution. After studying this chapter you will be able to: Gain command of what managers must do to promote successful strategy execution, understand why good strategy execution requires astute managerial actions to build core competencies and competitive capabilities, learn what issues to consider in organizing the work effort and why strategy-critical activities should be the main building blocks of the organizational structure,...

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  • CHƯƠNG 1: TỔNG QUAN VỀ CHIÊU THỊ VÀ QUẢN TRỊ CHIÊU THỊ 1.

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  • Doctoral students have often requested concrete examples and guidelines from us. On the other hand, many guidebooks are at a more general level than the requested instruction. Ideally, adequate guidance would be conducted by a supervising professor, or a research group, but this is not always the case. This guidebook attempts to provide tangible tips that have been identified as beneficial for writing articles. Once someone tries to concretise the process of writing they are also easier to criticise.

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