Psychology of marketing

Xem 1-20 trên 105 kết quả Psychology of marketing
  • Tham khảo sách 'creating images and the psychology of marketing communication.', kinh doanh - tiếp thị, internet marketing phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • “Có đi có lại” - Reciprocity Được giới thiệu trong cuốn sách “Influence: The Psychology of Persuation” của Giáo sư Robert Cialdini, nội dung của tâm lý “có đi có lại” rất đơn giản – nếu ai đó làm điều gì cho bạn, tự nhiên bạn cũng sẽ muốn làm một điều gì đó cho họ. Nếu bạn có thể cho đi một cách chân thành, người khác sẽ tự động muốn giúp lại bạn.

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  • Image marketing is one of the fastest growing areas in marketing communications. In the fall of 2003, Time Magazine published a special supplement entitled “The Business of Image Marketing.” The publication is timely and clearly illustrates the public’s growing interest in the making and application of image. Although the emphasis of the supplement was on style, fashion, and design, the concept of image marketing also encompasses brands, individuals, and countries.

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  • In the a-posteriori (post-hoc, natural or market defined) approach of market segmen- tation, market segments are identified by forming groups of consumers that are inter- nally homogeneous and externally heterogeneous along a set of measured consumer characteristics ( segmentation variables). That is, a-posteriori market segments are based on responses of consumers that are available only after a survey has been con- ducted.

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  • Academy of Marketing Science Review As luxury is a subjective and multidimensional construct, a definition of the luxury concept should follow an integrative understanding. For our purposes, we define luxury as the highest level of prestigious brands encompassing several physical and psychological values. To explain consumers‘ behavior in relation to luxury brands, apart from interpersonal aspects like snobbery and conspicuousness, personal aspects such as hedonist and perfectionist motives as well as situational conditions (e.g.

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  • If you want to learn how to be a super-trader, then closely examine the concepts in this book. It is based on a proactive trading program that has helped my firm, SAC Capital Management, LLC, grow from a $20- million hedge fund to one handling over $500 million annually after only five years. I have been trading the stock market for twenty years. Originally, I made my trading decisions by watching the ebbs and flows of the ticker tape. I knew very little of the fundamentals of the companies I was trad- ing and based my decisions on the tape action. Later, as I refined my art, I began...

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  • Robert Deel is a trading strategist, author, and an internationally recognized trading expert. He has trained individuals and professional traders in the disciplines of trading psychology.teachical analysis, and tactical trading. Robert has trained groups of serious traders throughout the United States, Europe, Asia and Canada.

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  • Chapter 6. Behavior Dimensions of the Consumer Market. When You Finish This Chapter, You Should 1. Understand the economic-buyer model of buyer behavior. 2. Understand how psychological variables affect an individual’s buying behavior.

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  • The Professional Practice Series is sponsored by the Society for Industrial and Organizational Psychology (SIOP). The series was launched in 1988 to provide industrial/organizational psychologists, organizational scientists and practitioners, human resource professionals, managers, executives, and those interested in organizational behavior and performance with volumes that are insightful, current, informative, and relevant to organizational practice. The volumes in the Professional Practice Series are guided by five tenets designed to enhance future organizational practice:...

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  • Trading is competitive. It is a zero-sum game—for every winner, there is a loser. And, if that is not challenging enough, some of the brightest people in the world are professional traders. When trading the financial markets, the retired attorney, former marketing executive, or housewife is akin to David squaring off against Goliath. At first glance, it appears that the little guy has no chance to succeed. However, remember that when the biblical battle ended, it was David who was still standing....

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  • This essay reviews the course of consumer behaviour analysis, a research programme that employs the findings and principles of behavioural research toelucidate consumer behaviour and marketing management. Although attempts have been made from time to time to integrate a behaviour analytic perspective intomarketing research, the tendency has been to concentrate on the potential contribution of operant psychology to managerial practice rather than to examine the potential of behaviourism to provide a theoretical basis for marketing and consumer research. ...

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  • The B2B Marketing community has been humbled by the recent recession. This economic crisis has forced marketers to operate with limited resources, while facing a need to produce a higher level of quality leads than ever before. Through budget cuts and increased expectations, the organizations that persevered were the ones who effectively applied the most efficient marketing tactics for every stage of the sales funnel, from lead generation to sales conversion, and then closed the loop with sound marketing analytics for continual improvement.

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  • PDi and LDi are aimed at testing the incidence of adverse selection: whether firms in poor financial health and/or facing liquidity constraints are more likely to seek and get access to bank credit. In the case of the liquidity dummy there is no ambiguity about the causality and the interpretation of the results in terms of adverse selection. However, in the case of the profitability dummy, again we cannot fully eliminate the endogeneity problem because – as mentioned before – firm’s profit/loss position may affect also bank’s decision to extend the loan.

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  • It could be argued that the prevailing sense of interest rate predictability at the time of the “conundrum” combined with a banking system willing to take huge duration exposures would have made a policy of bond sales ineffective. But it should be remembered that this sense of interest rate predictability was itself deliberately nurtured by the Federal Reserve policy of a “measured pace” in increasing the Federal funds rate. The Federal Reserve was anxious to avoid a bond market collapse similar to the one that took place around the early 1994 tightening.

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  • The goal of The Daily Trading Coach is to teach you as much as possible about coaching, so that you can mentor yourself to success in the financial markets. The key word in the title is “Daily.” This book is designed to be a resource that you can use every day to build upon strengths and overcome weaknesses. After writing two books—The Psychology of Trading and Enhancing Trader Performance—and penning more than 1,800 posts for the Trader- Feed blog (, I thought I had pretty well covered the terrain of trading psychology.

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  • We identify a simple marketing strategy, called the influenceand- exploit strategy. Recall that any marketing strategy has two aspects: pricing and finding the right sequence of offers. In the initial influence step, motivated by the the form of the optimal strategy in the symmetric case, the seller starts by giving the item away for free to a specifically chosen set of players A ⊆ V .

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  • Part A of this report will include two sections, which understand who I as a learner am; and implication for my future career choice. Firstly, definitions of ‘learning’ will be mentioned through understanding of learner. Besides, this going to find out on my own personal analyses about learning styles through four psychological tests, which are VARK, the Myers Briggs Type Indicators (MBTI), the Honey and Mumford Learning styles Questionnaire, and the Belbin Test.

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  • Concerns about the slow progress of theory development in marketing have existed over a significant number of years (Alderson and Cox, 1948; Bartels, 1976; Halbert, 1965). The perceived lack of theoretical discourse has prompted several AMA Educators conferences and special issues in high-profile journals in an attempt to generate more interest (Bush and Hunt, 1982; Hunt, 1983; Lamb and Dunne, 1980).

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  • I will never forget the day my family got cut off from the Internet. I was hiding in my room as I usually did after school let out, holed up with a laptop I'd bought third-hand and that I nursed to health with parts from here and there and a lot of cursing and sweat. But that day, my little lappie was humming along, and I was humming with it, because I was about to take away Scot Colford's virginity. You know Scot Colford, of course. They've been watching him on telly and at the cinema since my mum was a girl, and he'd been dead...

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  • Other areas that pose a challenge for developing countries include the potential impact of the operations of insurance companies on the activities of policyholders and the economy as a whole, the impact of emerging trends in the global insurance market, the need to overcome supply-side constraints, the need to raise public awareness about the benefits of insurance coverage, the need to build human capacity and how to take advantage of changes arising from liberalization and globalization within the insurance sector to develop export opportunities.

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