.What is public speaking?
Speaking to a group of audience. A form of interpersonal communication.Informative speeches – to present information to an audience
Persuasive speeches – to convince others to change feelings, beliefs, or behaviors.
Reviewed in The Wall Street Journal, this book demonstrates how astrology can be used to forecast business and market activity. Written by a former manager for a New York utility company, this book has been publicly lauded by a number of brokers.
Reviewed in The Wall Street Journal, this book demonstrates how astrology can be used to forecast business and market activity. Written by a former manager for a New York utility company, this book has been publicly lauded by a number of brokers. Reviewed in The Wall Street Journal, this book demonstrates how astrology can be used to forecast
Chapter 18 - Managing mass communications: Advertising, sales promotions, events and experiences, and public relations. In this chapter, we will address the following questions: What steps are required in developing an advertising program? How should sales promotion decisions be made? What are the guidelines for effective brand-building events and experiences? How can companies exploit the potential of public relations and publicity?
Chapter 4 - The Federal reserve system, monetary policy, and interest rates. This chapter described the Federal Reserve System in the United States. The Federal Reserve is the central bank charged with conducting monetary policy, supervising and regulating depository institutions, maintaining the stability of the financial system, and providing specific financial services to the U.S. government, the public, and financial institutions.
Chapter 2 objectives: Describe the purpose of a WAN, describe WAN operations, describe WAN services available, compare various private WAN technologies, compare various public WAN technologies, select the appropriate WAN protocol and service for a specific network requirement.
This chapter has outlined: How NAT is used to help alleviate the depletion of the IPv4 address space; NAT conserves public address space and saves considerable administrative overhead in managing adds, moves, and changes; NAT for IPv4; The configuration, verification, and analysis of static NAT, dynamic NAT, and NAT with overloading;... Inviting you to refer lecture for more information.
Security is a concern when using the public Internet to conduct business. Virtual Private Networks (VPNs) are used to ensure the security of data across the Internet. This chapter explains the concepts and processes related to VPNs, as well as the benefits of VPN implementations, and the underlying protocols required to configure VPNs.
This chapter presents the following content: Background on stock, initial public offerings, secondary stock offerings, stock exchanges, investor participation in the secondary market, monitoring by investors, the corporate monitoring role, globalization of stock markets.
Lectures "Marketing management - Chapter 18: Managing mass communications (Advertising, sales promotions, events and experiences, and public relations)" provides students with the knowledge: Advertising, sales promotion, events and experiences, public relations. Invite you to refer to the disclosures.
Chapter four explain the importance of information to the company and its understanding of the marketplace, define the marketing information system and discuss its parts, outline the steps in the marketing research process, explain how companies analyze and distribute marketing information, discuss the special issues some marketing researchers face, including public policy and ethics issues.
After studying this chapter you will be able to understand the advertising and public relations. The main contents of this chapter include all of the following: Setting advertising objectives, setting the advertising budget, developing advertising strategy, evaluating advertising effectiveness and return on advertising investment, the role and impact of public relations, major public relations tools.
In this chapter, you will learn: The new direct-marketing model, growth and benefits of direct marketing, customer databases and direct marketing, forms of direct marketing, online marketing, setting up an online marketing presence, public policy issues in direct marketing.
The main contents of this chapter include all of the following: Value the divisions of public companies, evaluate the price paid for acquired companies, and test for the impairment of goodwill and the development of fair value estimates.
This lecture covers the concept of consumerism, and the role of organisations that protect consumer’s rights. Ethics in business is important as unethical practices can be easily exposed and firms can suffer the resultant negative publicity. We will also discuss the impact of technological changes, such as the Internet, on consumers and their behaviours.
Chapter 16 - Integrated marketing communications and international advertising. After studying this chapter you will be able to understand: Local market characteristics that affect the advertising and promotion of products, the strengths and weaknesses of sales promotions and public relations in global marketing, when global advertising is most effective; when modified advertising is necessary,...
This lecture introduces you to studying life. In this chapter, we will address the following questions: What is biology? How is all life on earth related? How do biologists investigate life? How does biology influence public policy?
Chapter 28 - Infectious and communicable diseases. This chapter identify general public health principles related to infectious disease, describe the chain of elements necessary for an infectious disease to occur, explain how internal and external barriers affect susceptibility to infection,...and other contents.
Chapter 12 - Financial reporting and the securities and exchange commission. After studying this chapter, you should be able to: Understand the origin and expansive role of the Securities and Exchange Commission, describe the purpose(s) of various federal securities laws, understand the congressional rationale for enacting the Sarbanes-Oxley Act and the responsibilities of the Public Accounting Oversight Board,...