Radio was born from the convergence of many inventions and technologies
more than a hundred years ago. To make sense of the current
media changes it pays to study the lessons of history. The same trends
reoccur with the convergence of old and new media and technology in
the digital domain as they did in the past. Those who understand them
will make good decisions about the future.
ISBN: 0-8247-0777-X This book is printed on acid-free paper. Headquarters Marcel Dekker, Inc. 270 Madison Avenue, New York, NY 10016 tel: 212-696-9000; fax: 212-685-4540 Eastern Hemisphere Distribution Marcel Dekker AG Hutgasse 4, Postfach 812, CH-4001 Basel, Switzerland tel: 41-61-261-8482; fax: 41-61-261-8896 World Wide Web http://www.dekker.com The publisher offers discounts on this book when ordered in bulk quantities. For more information, write to Special Sales=Professional Marketing at the headquarters address above. Copyright # 2002 by Marcel Dekker, Inc. All Rights Reserved.
In the time it takes you to make just one in-person sales
call, you could stay at your office, pick up the telephone, and
potentially reach dozens, if not hundreds, of potential prospects,
using basic outbound telemarketing efforts.
Survey found that only 4.8% of listeners to the Armed Forces Radio Network wanted to listen to “the biggest hawk there is.” How could a survey be made to get these results? Being on the watch for misleading surveys.
The projectors currently on sale in the market switch to default mode if the temperature in the
projector exceeds around 37°C. This switching to a degraded mode may be indicated in a number of
ways, from a simple warning message to a complete stop of the projection in case of excessively high
temperatures. The manufacturers recommend a temperature in the booth not exceeding 30°C during
This digital projection system consisting of numerous electronic cards ...
Over the past several years, the automobile industry has been in a period of dramatic turbu-
lence. There have been large movements in gasoline prices, taking retail prices to their highest
real values ever (Energy Information Administration, Short Term Energy Outlook, January
2007). The Ford F150 pickup fell from its longstanding position as the highest selling car in
the U.S. in favor of the Honda Civic (Automotive News, June 5, 2008), while GM lost its
position to Toyota as the worldwide leader in new car sales (Barron's, January 21, 2009).
OPP has reached out with Public Service Announcements (PSAs) on Spanish-language radio
stations to educate parents about the hazards of bringing pesticide residues home and is working
with migrant and worker advocates, states, and farm groups on ways to encourage parents to
send their children to school and not bring them to the fields where the parents work.
Above-the-line campaign: a marketing campaign using only advertising. Account: the term used to describe a client or job. In consultancies, “an account team” refers to the group of PR consultants servicing a particular client. Below-the-line campaign: a marketing communications campaign that does not use advertising. Instead it uses promotional tools such as public relations, direct marketing and sales promotion. Brief: the instructions from a client to a consultancy, or directions communicated within a PR agency.
Communicating with customers and other businesses has changed dramatically
over the past century. It started with print, then radio, television, phone,
and fax, and now all of us are operating in the fastest medium yet—the Internet.
The future is bright for businesses that utilize the Net as a primary medium
of communication and sales.
The number of Internet users and the amount of business done online around
the world is growing at a staggering rate.
First Bar code patents –1930s.
First use of RFID device –2nd world war –Brittan used RFID-like technology for Identify-Friend or Foe
Harry Stockman October 1948 Paper –Communication by means of reflected power ( The proceedings of the Institute of Radio Engineers).
First RFID Patent -1973.
Auto-ID center founded at MIT –1999.
–Standardization effort taken over by EPC Global (Electronic Product Code).
Current thrust primarily driven by Wal-Mart and DoD.
Reduce cost (man power, shipping mistakes).
Increase sales (keep shelves full).
Mobile and Radio Data Networks
Just as computers and datacommunication are revolutionizing office life, so mobile and radio data networks are enabling corporate computer networks be extendedto every part of the comto pany’s business, including the mobile sales force, the haulage fleet and the travelling executive. Data network techniques can now also be usedto trace and pinpoint trucks on the roador ships at sea.
(BQ) Part 2 book "Contemporary advertising and integrated marketing communications" has contents: Print, electronic, and digital media production; using electronic media - Television and radio; using digital interactive media; social media; relationship building - Direct marketing, personal selling, and sales promotion,...and other contents.