Research projects

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  • This book is primarily aimed at undergraduate students undertaking scientific research projects as part of a programme in medicine, nursing and midwifery, subjects allied to health and biological sciences, although it is generally applicable to all project work. It will also be useful to professionals undergoing continuing professional development (CPD) or changing to study at MSc masters level and who need revision on scientific research methods.

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  • Chapter 2 – Developing an interest or topic. In this chapter students will be able to: Describe several ways of identifying topics of interest, create a purpose statement for your topic of interest, prepare several research questions for your research project or design, identify the criteria for a good purpose statement, assess your purpose statement in terms of the criteria for a good purpose statement.

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  • (BQ) Part 2 book "Writing research papers - A complete guide" has contents: Writing the introduction, body, and conclusion; revising, proofreading, and formatting the rough draft; creating electronic and multimedia research projects,... and other contents.

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  • (BQ) Part 1 book "Essentials of marketing research" has contents: Nature of marketing research, planning the research project, decondary data, sampling, surveys, measurement and scaling, questionnaires, qualitative research, observation and experiment.

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  • Chapter 1 – Reading and analyzing research. In this chapter students will be able to: Explain what a scholarly article is, differentiate between CPR and LOAF elements of a scholarly article, analyze the relative merits of various scholarly articles, use various search engines to find scholarly articles, identify an area of research interest, describe the various types of interviews.

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  • Chapter 3 – Conducting a literature review. In this chapter students will be able to: Compare insights from various scholarly articles, develop a clear purpose statement and research questions, make a case for your purpose statement and research questions, take notes in a manner useful to conducting a literature review.

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  • Chapter 4 – Reviewing and revising your purpose statement. In this chapter students will be able to: Compare your purpose statement with several criteria, write a clear purpose statement and appropriate research questions, make a case for your purpose statement and research questions.

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  • Chapter 5 – Writing a literature review. In this chapter students will be able to: Compare insights from various scholarly articles, prepare a clear and well organized literature review, make a case for your purpose statement and research questions, take notes in a manner useful to conducting a literature review.

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  • Chapter 6 – Forms of qualitative research. In this chapter students will be able to: Explain the differences between qualitative and quantitative research methods, describe the reasons to use qualitative research, list the nine types of qualitative research designs, distinguish between primary and secondary data, use triangulation in a research design.

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  • Chapter 7 – Forms of quantitative research. In this chapter students will be able to: Explain the differences between qualitative and quantitative research methods; list the quantitative research designs; explain the differences between survey research, experimental, pre experimental, quasi experimental , post hoc, developmental, and forecasting research methods;…

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  • Chapter 8 – Sampling issues in research. In this chapter students will be able to: Explain the reasons for sampling, distinguish between probability and non-probability sampling methods, select an appropriate sampling procedure, explain the types of sampling bias, avoid sampling bias in your research designs now and in the future.

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  • Chapter 9 – Validity, reliability, and credibility in research. In this chapter students will be able to: Explain what a scholarly article is, differentiate between CPR and LOAF elements of a scholarly articles, analyze the relative merits of various scholarly articles,...

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  • Chapter 10 – Research techniques: Interviews. In this chapter students will be able to: Explain the purpose(s) of research interviews, list the types of interviews, identify key challenges in conducting a research interview, prepare for an effective interview, plan and conduct an effective interview, prevent bias in an interview.

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  • Chapter 11 – Research techniques: Questionnaires. In this chapter students will be able to: Describe the purposes of questionnaires, identify the six types of questionnaires and their merits, explain the advantages and disadvantages of questionnaires as a data gathering method,...

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  • Chapter 12 – Research techniques: Observation, focus groups, and other techniques. In this chapter students will be able to: Explain the advantages of observations, focus groups, expert panels, and content analysis; explain the challenges of conducting objective observations; conduct a research observation;...

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  • Chapter 14 – Writing the research proposal. In this chapter students will be able to: Explain the reasons for preparing a comprehensive proposal, identify the elements of a proposal, describe the voice that should be used in a proposal, distinguish between an abstract and an executive summary,…

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  • ‘Marketing research’ has often been called ‘market research’, and there has been much confusion about what these terms actually mean. Indeed, some writers have been so worried about the terminology that they have called their books ‘research for marketing decisions’ to overcome the problems. The term marketing research, of which market research is but one element, encompasses the full range of research and evaluation activities undertaken by marketing professionals to guide them in decision making, and it is marketing research that I address in this book....

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  • Thomas Ahrens Ph.D., is a Senior Lecturer in Accounting at the London School of Economics where he has been working since 1996. His research is mostly qualitative. It is broadly concerned with accounting and organisational process. Thomas has compared management accounting practices in contemporary British and German firms and studied the uses of performance measurement systems in a large U.K. restaurant chain. He has also written on comparative and case study research in accounting. Thomas’ latest research project is investigating performance measurement in British and German banks.

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  • The need for more rigorous and systematic research in public administration has grown as the complexity of problems in government and nonprofit organizations has increased. This book describes and explains the use of research methods that will strengthen the research efforts of those solving government and nonprofit problems. This book is aimed primarily at those studying research methods in masters and doctoral level courses in curricula that concern the public and nonprofit sector.

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  • The need for more rigorous and systematic research in public administration has grown as the complexity of problems in government and nonprofit organizations has increased. This book describes and explains the use of research methods that will strengthen the research efforts of those solving government and nonprofit problems. This book is aimed primarily at those studying research methods in masters and doctoral level courses in curricula that concern the public and nonprofit sector.

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