Xem 1-20 trên 110 kết quả Sales promotions
  • Lecture Principles of Marketing - Chapter 16 presents the personal selling and sales promotion. The main contents of this chapter include all of the following: Personal selling, managing the sales force, the personal selling process, sales promotion.

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  • Chapter 18: Advertising, public relations, and sales promotions. After reading this chapter, you should be able to: Describe the steps in designing and executing an advertising campaign, identify three objectives of advertising, describe the different ways that advertisers appeal to consumers, identify the various types of media,...

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  • Sweepstakes/games –a promotion where winners are determined purely by chance and cannot require a proof of purchase as a condition for entry. Winners are determined by random selection from the pool of entries or generation of a number to match those held by game entrants.

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  • In the past decade manufacturers and retailers have been gradually switching from above the line mass media advertising to a variety of below the line sales promotions. Although sales promotions take up a very large share of total marketing expenditure, they remain an area of less strategic consideration or attention than any other aspect of the promotion mix (Srinivasan and Anderson, 1998). The potential benefits of using sales promotions could range from giving immediacy and encouraging purchase of a product or service by changing the perceived value- for-money equation.

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  • Chapter 18 - Managing mass communications: Advertising, sales promotions, events and experiences, and public relations. In this chapter, we will address the following questions: What steps are required in developing an advertising program? How should sales promotion decisions be made? What are the guidelines for effective brand-building events and experiences? How can companies exploit the potential of public relations and publicity?

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  • After completing this chapter, students will: Understand why a marketing manager sets specific objectives to guide the advertising effort, understand when the various kinds of advertising are needed, understand how to choose the "best" medium, understand how to plan the "best" message - that is, the copy thrust, understand what advertising agencies do and how they are paid,...

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  • Lectures "Marketing management - Chapter 18: Managing mass communications (Advertising, sales promotions, events and experiences, and public relations)" provides students with the knowledge: Advertising, sales promotion, events and experiences, public relations. Invite you to refer to the disclosures.

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  • Chapter 18 – Advertising, sales promotion, and public relations. After reading chapter 18, you should be able to: Explain the differences between product advertising and institutional advertising and the variations within each type; describe the steps used to develop, execute, and evaluate an advertising program; explain the advantages and disadvantages of alternative advertising media.

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  • Chapter 15: Advertising, sales promotion, and public relations. After reading this chapter you should be able to: Explain the differences between product advertising and institutional advertising and the variations within each type; describe the steps used to develop, execute, and evaluate an advertising program; explain the advantages and disadvantages of alternative advertising media;...

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  • Chapter 18 provides knowledge of advertising, sales promotion, and public relations. This chapter explain the differences between product advertising and institutional advertising and the variations within each type; describe the steps used to develop, execute, and evaluate an advertising program; explain the advantages and disadvantages of alternative advertising media.

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  • CHƯƠNG 1: TỔNG QUAN VỀ CHIÊU THỊ VÀ QUẢN TRỊ CHIÊU THỊ 1.

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  • The States Parties to this Convention, Bearing in mind the broad objectives in the resolutions adopted by the sixth special session of the General Assembly of the United Nations on the establishment of a New International Economic Order, Considering that the development of international trade on the basis of equality and mutual benefit is an important element in promoting friendly relations among States,

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  • .Chapter Questions • What steps are involved in developing an advertising program? • How should sales

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  • Sales promotions can be seen as a service that provides encouragement to purchase a product or service by changing the perceived value-for-money equation. In the past decade manufacturers and retailers have been gradually switching from above the line mass media advertising to a variety of below the line sales promotions. Although sales promotions take up a very large share of total marketing expenditure, they remain an area which has less strategic consideration or attention than any other aspect of the promotion mix, especially in the international market arena.

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  • Most salespeople would agree that the bottom line in sales is closing the deal. If everything goes great and you do everything perfectly, yet you do not close the sale, you were unsuccessful. Nothing was really accomplished, and no money was made. On the other hand, if you do everything wrong, yet you close every sale, then from a financial and business standpoint, you are successful. That is why people who are closers are held in such high regard in the club business. Compare this to the quarterback who comes in and throws the...

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  • You have no idea how grateful I am that finally someone had the will and power to visualize and act on what it has been a long, stressful and difficult career (for us salesmen). I have purchased your book around a month ago, after a long period of deep thought hoping it wasn't another scam that promises heaven and earth in one day. Every single word that you said was true! I STRONGLY RECOMMEND YOUR BOOK TO EVERYONE INVOLVED IN ANY KIND OF SALES. I still listen every single week in our "sales quota follow up meeting" that we...

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  • 2 2 The Role of IMC in the Marketing Process McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .

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  • Lesson 01 MQ Solution., Inc Giới thiệu tổng quát về Quy trình truyền thông tích hợp (IMC) (IMC = Integrated Marketing Communications) Trình bày: Kenny Jun 1 .Các công cụ chính sử dụng trong IMC Point of Purchase Internet/ Interactive Media Direct Marketing Publicity Public Relations Packaging Các đối tượng truyền thông, tiếp thị Direct Response Sales Promotion Print Media Broadcast Media Outdoor Events 2 Copyright © 2008 – prepared by Kenny Jun .

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  • Chiêu Thị là những nỗ lực của doanh nghiệp để thông tin, thuyết phục, nhắc nhở và khuyến khích khách hàng mua sản phẩm, cũng như hiểu rõ về doanh nghiệp. Hỗn hợp Chiêu thị ( promotional - mix) Quảng cáo (Advertising) Khuyến mãi (Sales Promotion) Quan hệ công chúng (Public Relations) Bán hàng cá nhân (Personal selling) Marketing trực tiếp (Direct marketing)

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  • Xúc tiến là những nỗ lực của doanh nghiệp để thông tin, thuyết phục, nhắc nhở và khuyến khích khách hàng mua sản phẩm, cũng như hiểu rõ về doanh nghiệp. Xúc tiến hỗn hợp ( promotional - mix) Quảng cáo (Advertising) Khuyến mãi (Sales Promotion) Quan hệ công chúng (Public Relations) Bán hàng cá nhân (Personal selling) Marketing trực tiếp (Direct marketing)

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