Sales promotions

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  • Lecture Principles of Marketing - Chapter 16 presents the personal selling and sales promotion. The main contents of this chapter include all of the following: Personal selling, managing the sales force, the personal selling process, sales promotion.

    ppt41p allbymyself_06 28-01-2016 14 4   Download

  • Chapter 18: Advertising, public relations, and sales promotions. After reading this chapter, you should be able to: Describe the steps in designing and executing an advertising campaign, identify three objectives of advertising, describe the different ways that advertisers appeal to consumers, identify the various types of media,...

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  • Sweepstakes/games –a promotion where winners are determined purely by chance and cannot require a proof of purchase as a condition for entry. Winners are determined by random selection from the pool of entries or generation of a number to match those held by game entrants.

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  • In the past decade manufacturers and retailers have been gradually switching from above the line mass media advertising to a variety of below the line sales promotions. Although sales promotions take up a very large share of total marketing expenditure, they remain an area of less strategic consideration or attention than any other aspect of the promotion mix (Srinivasan and Anderson, 1998). The potential benefits of using sales promotions could range from giving immediacy and encouraging purchase of a product or service by changing the perceived value- for-money equation.

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  • Chapter 18 - Managing mass communications: Advertising, sales promotions, events and experiences, and public relations. In this chapter, we will address the following questions: What steps are required in developing an advertising program? How should sales promotion decisions be made? What are the guidelines for effective brand-building events and experiences? How can companies exploit the potential of public relations and publicity?

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  • Lectures "Marketing management - Chapter 18: Managing mass communications (Advertising, sales promotions, events and experiences, and public relations)" provides students with the knowledge: Advertising, sales promotion, events and experiences, public relations. Invite you to refer to the disclosures.

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  • (BQ) Part 2 book "Marketing an introduction" has contents: Marketing channels - delivering customer value; engaging customers and communicating customer value - advertising and public relations; personal selling and sales promotion; the global marketplace,...and other contents.

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  • (BQ) Part 2 book "Contemporary marketing" has contents: Marketing channels and supply chain management; retailers, wholesalers, and direct marketers; integrated marketing communications; advertising and public relations; personal selling and sales promotion,...and other contents.

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  • After completing this chapter, students will: Understand why a marketing manager sets specific objectives to guide the advertising effort, understand when the various kinds of advertising are needed, understand how to choose the "best" medium, understand how to plan the "best" message - that is, the copy thrust, understand what advertising agencies do and how they are paid,...

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  • Chapter 18 – Advertising, sales promotion, and public relations. After reading chapter 18, you should be able to: Explain the differences between product advertising and institutional advertising and the variations within each type; describe the steps used to develop, execute, and evaluate an advertising program; explain the advantages and disadvantages of alternative advertising media.

    ppt54p estupendo5 24-08-2016 5 2   Download

  • Chapter 18 provides knowledge of advertising, sales promotion, and public relations. This chapter explain the differences between product advertising and institutional advertising and the variations within each type; describe the steps used to develop, execute, and evaluate an advertising program; explain the advantages and disadvantages of alternative advertising media.

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  • (BQ) Part 2 book "Principles of marketing" has contents: Retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace, the global marketplace; direct and online marketing - building direct customer relationships,...and other contents.

    pdf408p bautroibinhyen23 02-04-2017 10 2   Download

  • (BQ) Part 2 book "Essentials of marketing" has contents: Personal selling and customer service, advertising and sales promotion, publicity- promotion using earned media, owned media, and social media, pricing objectives and policies, price setting in the business world,...and other contents.

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  • Chapter 15: Advertising, sales promotion, and public relations. After reading this chapter you should be able to: Explain the differences between product advertising and institutional advertising and the variations within each type; describe the steps used to develop, execute, and evaluate an advertising program; explain the advantages and disadvantages of alternative advertising media;...

    ppt49p estupendo5 24-08-2016 5 1   Download

  • (BQ) Part 2 book "Marketing" has contents: Marketing channels, supply chain management, promotional planning for competitive advantage; advertising and public relations; sales promotion and personal selling; pricing concepts, setting the right price, consumer relationship management.

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  • CHƯƠNG 1: TỔNG QUAN VỀ CHIÊU THỊ VÀ QUẢN TRỊ CHIÊU THỊ 1.

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  • The States Parties to this Convention, Bearing in mind the broad objectives in the resolutions adopted by the sixth special session of the General Assembly of the United Nations on the establishment of a New International Economic Order, Considering that the development of international trade on the basis of equality and mutual benefit is an important element in promoting friendly relations among States,

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  • .Chapter Questions • What steps are involved in developing an advertising program? • How should sales

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  • Sales promotions can be seen as a service that provides encouragement to purchase a product or service by changing the perceived value-for-money equation. In the past decade manufacturers and retailers have been gradually switching from above the line mass media advertising to a variety of below the line sales promotions. Although sales promotions take up a very large share of total marketing expenditure, they remain an area which has less strategic consideration or attention than any other aspect of the promotion mix, especially in the international market arena.

    pdf16p khanhchilam 01-04-2013 25 9   Download

  • Most salespeople would agree that the bottom line in sales is closing the deal. If everything goes great and you do everything perfectly, yet you do not close the sale, you were unsuccessful. Nothing was really accomplished, and no money was made. On the other hand, if you do everything wrong, yet you close every sale, then from a financial and business standpoint, you are successful. That is why people who are closers are held in such high regard in the club business. Compare this to the quarterback who comes in and throws the...

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