Sales strategy

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  • Chapter 13 - Sales and sales management. Learning objectives of this chapter include: Identify sales' strategic communication role, select the types of selling used for different types of relationships, outline the sales strategy associated with each type of selling, compare and contrast organizational structures used to manage sales,...

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  • Chapter 3, planning, sales forecasting, and budgeting. After studying this chapter you will be able: To understand strategic planning, its linkage to strategic marketing and marketing management; to know how sales strategy is developed from marketing strategy; to learn basic terms used in forecasting, forecasting approaches, and methods of sales forecasting; to understand purposes and the process of sales budget.

    ppt28p nomoney5 04-03-2017 2 1   Download

  • The small business world is evolving. Competition, the emergence of the internet, and mergers and acquistions have forced small businesses to rethink their marketing strategies. With the recession, small businesses are it harder to compete. Many small business owners are asking themselves "How do i ression-proof" my business? The answer is: Make marketing your first priority

    pdf312p thanhdat 22-10-2009 316 216   Download

  • Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year......

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  • Real estate sales is the greatest business in the world. In my more than 20 years as a business owner and entrepreneur, I’ve yet to find a business equal to real estate sales when it comes to income potential versus capital investment. In any marketplace, a real estate agent has the opportunity to create hundreds of thousands of dollars in income. (I coach many agents who earn more than one million dollars per year.) An agent’s income is especially significant when viewed against the capital investment required by the business.

    pdf380p tienwru 15-01-2013 73 33   Download

  • Results happen every time we dial the telephone. They just aren’t always the results we had hoped for. During the last 20+ years, I have made a lot of phone calls. I have monitored a lot of phone calls. I have written thousands of call plans, call guides, scripts, sales strategies, campaigns, and targeted initiatives. And, I can tell you from experience, that results will continue to happen. More often than not, the results will be lower than they can be unless certain planned and predictable outcomes are accounted for.

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  • You need to take advantage of any opportunity you have to gain commitment from your guest. You do not want to let the opportunity to close a sale pass you by. Closing too soon rather than too late allows you to get a peek at the person’s intentions or to gauge their interest level. By using assumptive statements and mini-commitment questions, you will be able to read your prospect better, and customize your tour and presentation to match their mood and buying habits.

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  • .APIs: A Strategy Guide Daniel Jacobson, Greg Brail, and Dan Woods Beijing • Cambridge • Farnham • Köln • Sebastopol • Tokyo by Daniel Jacobson, Greg Brail, and Dan Woods Copyright © 2012 Evolved Media. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles ...

    pdf148p hoa_can 29-01-2013 13 3   Download

  • Lecture Principles of Marketing - Chapter 16 presents the personal selling and sales promotion. The main contents of this chapter include all of the following: Personal selling, managing the sales force, the personal selling process, sales promotion.

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  • Chapter 14 - Aggregate sales and operations planning. The main contents of this chapter include all of the following: Sales and operations planning, the aggregate operations plan, examples: chase and level strategies.

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  • Chapter 19: Personal selling and sales management. When you finish this chapter, you should: Describe the value added of personal selling, define the steps in the personal selling process, describe the key functions involved in managing a sales force, describe the ethical and legal issues in personal selling.

    ppt34p estupendo5 24-08-2016 7 2   Download

  • Chapter 18: Advertising, public relations, and sales promotions. After reading this chapter, you should be able to: Describe the steps in designing and executing an advertising campaign, identify three objectives of advertising, describe the different ways that advertisers appeal to consumers, identify the various types of media,...

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  • This chapter presents the following content: The sales and operations planning process, strategies for adjusting capacity, strategies for managing demand, quantitative techniques for aggregate planning, hierarchical nature of planning, aggregate planning for services.

    ppt45p nomoney5 01-03-2017 2 1   Download

  • Chapter 1, introduction to sales and distribution management. After studying this chapter you will be able: To understand evolution, nature and importance of sales management; to know role and skills of modern sales managers; to understand types of sales managers; to learn objectives, strategies and tactics of sales management;…

    ppt16p nomoney5 04-03-2017 2 1   Download

  • Chapter 8, distribution management & the marketing mix. After studying this chapter you will be able: Role of distribution management in the marketing mix, why distribution channels are required, distribution channel strategy, overview of distribution channel members, intensity in the distribution effort.

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  • Chapter 10, channel institutions - Retailing. After studying this chapter you will be able: Understand what retailing is all about; global retail scene and trends; indian retail scene and trends; types of retailers; trade and retail formats, trading area; retail management strategies and operations; measuring retail performance; franchising and e-tailing; FDI in retail in India.

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  • Chapter 16, international sales & distribution management. After studying this chapter you will be able: Understand differences with domestic markets; choosing the markets; economic, legal & cultural aspects of the environment; risks involved in international business; entry strategies for international markets;…

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  • Chapters 1 through 3 focus on the concept of CRM. Chapter 1 defines what CRM means in today’s business environment and why only organizations with clear and effective CRM strategies are destined for long-term success. Chapter 2 introduces the Customer Service/Sales Profile model, a brand new tool for understanding the dynamic relationship between stand-alone service transactions, repeat customers, and the creation of wonderful customer advocates who love to spread the good word about you and your products and services.

    pdf177p ledung 13-03-2009 496 291   Download

  • This full-color, seminar-in-a-book presents a proven plan for maximizing your online profits by leveraging the top three services: eBay, Yahoo! and Google. You’ll learn to: expand an existing eBay business to reach millions of targeted buyers; Open a Yahoo! store to build a thriving direct-to-customer business; and send more customers to their online retail business with improved search engine placement and targeted adword buys using Google.

    pdf429p theboy_ldv 13-06-2010 297 77   Download

  • In Think Like Your Customer Bill Stinnett draws upon more than two decades as a sales professional and consultant to the Fortune 500 to offer you a powerful new approach for connecting with clients and building enduring, highly profitable customer relationships.

    pdf205p conrepcon 13-04-2012 141 75   Download

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