Chapter 4 - Information search. In this chapter, we will address the following problems: Nature of information search; key types and sources of information; the difference between evoked, inept and inert sets of brands; why consumers engage in information search; how the internet is used as an information source; factors that affect the amount of external information search; what marketing strategies can be developed based on different patterns of search behaviour.
The frame-of-reference problem has three main aspects: 1.Perspective issue: We have to distinguish between the perspective of the observer and the perspective of the agent itself. In particular, descriptions of behavior from an observer’s perspective must not be taken as the internal mechanisms underlying the described behavior.
This article constitutes a search for a people-oriented approach to encouraging environmentally responsible behavior. It attempts to provide a source of motivations, reduce the corrosive sense of helplessness, and generate solutions to environmental problems that do not undermine the quality of life of the people who are affected.
Problem recognition is the first stage of the consumer decision making process. This influences the amount and type of information search: but we will cover that in the next chapter. In this chapter, we will consider the following contents: Nature of problem recognition; difference between habitual, limited and extended decision making; methods for measuring problem recognition; marketing strategies based on problem recognition.
The list of exercises, chapter headings and section, and NetLogo models in this book closely follow
what is in the companion “Artificial Intelligence – Agent Behaviour I” book. The best way to learn
about what is written in the companion book is to try out each of the NetLogo models that are
described in the book and in the exercises below. An index of the models used in these books can be
found using the following URL:
We have recently completed a thorough review of the published literature of RCT evidence
for BMJ Clinical Evidence (Barry et al 2012). In preparing this review for Clinical Evidence of
the clinical trial literature for interventions for schizophrenia, a comprehensive search
strategy identified all relevant publications, and those studies meeting reasonable quality
standards were then included as described. Despite such a careful triage process, that aimed
to include only good quality RCTs, it is clear that many studies we included have serious
In nature, it is possible to observe a cooperative behaviour in all animals, since, according to Charles Darwin’s theory, every being, from ants to human beings, form groups in which most individuals work for the common good. However, although study of dozens of social species has been done for a century, details of how and why cooperation evolved remain to be worked out. Actually, cooperative behaviour has been studied from different points of view.
These three types of characteristics are summarised in Table 1, which gives
a stylised presentation of dierences with respect to pre-costs, post-costs, which
type of consumers buying behaviour the evaluation aect, and nally examples
of the dierent types of characteristics. An example of a search characteristic
could be visible fat of a chop of pork; an example of an experience characteristic
is the taste of pork under dierent preparations; and animal welfare of the
production system that delivers pork exemplify a credence characteristic.
We present and evaluate a new model for Natural Language Generation (NLG) in Spoken Dialogue Systems, based on statistical planning, given noisy feedback from the current generation context (e.g. a user and a surface realiser). We study its use in a standard NLG problem: how to present information (in this case a set of search results) to users, given the complex tradeoffs between utterance length, amount of information conveyed, and cognitive load. We set these trade-offs by analysing existing MATCH data.
This lecture introduces you to leadership. The following will be discussed in this chapter: How leaders influence others, searching for leadership traits, identifying leadership behaviour, developing situational theory, transformational leadership, are leaders necessary?