Online marketingcan be simply defined as promotional activity on the Internet,
including email. It can take many forms, including search engine marketing, email
marketing, online advertising, social media, and affiliate marketing. This book will
dedicate a chapter to each of the core disciplines vital to implementing a successful
online marketing plan. We’ll cover what’ s important in building a long-term, stable,
and profitable online business, using tried and tested techniques, as well as some
of the newest approaches.