Xem 1-10 trên 10 kết quả Semiotics
  • GLOBALIZATION AND ITS IMPACT ON MEDIA IN CHINA: A COMPARATIVE SEMIOTIC CONTENT ANALYSIS OF VISUAL REPRESETATION IN CHINESE AND US MAGAZINE ADVERTISEMENTS 1979-1998 To assess their validity, I estimate the basic model using test score data from the National Education Longitudinal Study (NELS) and high school completion rates from the Common Core of Data (CCD). Neither of these has nearly the breadth of the SAT data, so the estimates presented here are not as precise as those above, but the point estimates are reassuringly similar....

    pdf193p mualan_mualan 25-02-2013 26 6   Download

  • 1. Ngữ nghĩa học – những cách hiểu khác nhau Cho đến nay, khái niệm ‘ngữ nghĩa học’ vẫn không được hiểu một cách thống nhất. Thuật ngữ này vốn bắt nguồn từ chữ ‘sēmantiká’ trong tiếng Hy Lạp và được dùng chủ yếu để lĩnh vực khoa học nghiên cứu về ý nghĩa của các từ, mệnh đề, câu, kí hiệu hoặc các biểu tượng.

    pdf4p abcdef_51 18-11-2011 105 29   Download

  • The language of law reflects the overlapping, competing and co-existing nature of legal discourse; its form both the product of its linguistic history and a response to the fluidity of legal culture. This book examines legal language as a language for special purposes, evaluating the functions and characteristics of legal language and the terminology of law. Using examples drawn from major and lesser legal languages, it examines the major legal languages themselves, beginning with Latin through German, French and English.

    pdf364p chieu_mua 22-08-2012 87 28   Download

  • In the last five years, the Internet has vastly enhanced our ability to display images to each other, and we can now think of ourselves not just as viewers and consumers of images but as makers and users of them ourselves. Indeed, if on the Internet we do not use images, we appear stuck in print culture and oblivious to the possibilities of the new medium. We can of course avoid giving these impressions by including some wallpaper and a few bits of eye candy, without thereby getting very far at all into graphics as a mode of conveying meaning....

    pdf36p thix1minh 11-10-2012 47 13   Download

  • Contemporary interest in food is not confined to pleasure in its consumption, but extends in every direction: to its economic importance, the semiotics of food taste, the dangers of food additives and the politics of food security. We live in societies as dominated by food preferences as by sexual preferences, as obsessed about eating too little as by eating too much. In addition our interest in food is associated, for good and evil, with our interest in ‘nature’.

    pdf298p camchuong_1 11-12-2012 36 11   Download

  • The representation of drug treatment in America can affect society in several ways, including stigmatization. Elizabeth Hirschman (1992), in her study of cocaine use in films, argues that "motion pictures which focus upon addiction can serve as instructive, semiotically-rich texts for communicating cultural knowledge about addiction" (p. 428). This communication is not simply one-way, though; it exists as a continual feedback loop, with movies "both reflect[ing] and shape[ing] individual and societal values, attitudes, and behavior" (Wedding, 2000, p. 3).

    pdf13p hongphuocidol 03-04-2013 39 10   Download

  • The development of 3D animation systems has been driven primarily by a hyper-realist ethos, and 3D computer graphic (CG) features have broadly complied with this agenda. As a counterpoint to this trend, some researchers, technologists and animation artists have explored the possibility of creating more expressive narrative output from 3D animation environments. This article explores 3D animation aesthetics, technology and culture in this context.

    pdf24p nhacsihuytuan 09-04-2013 68 6   Download

  • We would like to thank Penelope Woolf (then at Pitman Publishing) for starting us off on this project and for her support in the early stages, and Sadie McClelland for taking over this task at a later stage and being unfailingly supportive and helpful, and remaining cheerful at all times. We must also thank Linda Saddington and Moira Dearden, who inestimably facilitated the production of this book.

    pdf405p baobinh1311 25-09-2012 31 5   Download

  • This is a further development of my last book Brain, Mind, and the Signifying Body(Thibault 2004a). That book was a first step in an overall attempt to rethink meaning-making activity from the perspective of the body-brain system – the signifying body – embedded in its ecosocial semiotic environment.

    pdf369p namde01 11-04-2013 17 5   Download

  • What is a text? To a layman, a text may be just a text or it may be “I’ve got no idea”. To the people in the linguistics circle who are not concerned with language as social semiotic, a text may be a rather fuzzy and abstract term, or it may mean “a body of printed or written work” as defined by the Collins English Dictionary (1990). To the etymologist, a text may carry a general meaning of texture, because, as they may explain, “text” is derived from the Latin word “textus” meaning “texture”. But what is linguistic...

    pdf18p tuanlocmuido 14-12-2012 17 1   Download


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