The objective of this chapter is to show how communications media help advertisers achieve marketing and advertising objectives. To get their messages to the right people in the right place at the right time, media planners follow the same procedures as marketing and advertising planners: setting objectives, formulating strategies, and devising tactics. To make sound decisions, media planners today must possess marketing savvy, analytical skill, and creativity.
Group Policy puts an impressively powerful toolset into the hands of administrators working in the Active
Directory environment. The Group Policy Object Editor (GPOE) acts much like a centralized, network-aware
Registry editor: Make a setting, and Group Policy enforces it for you from that point forward. (Of course, Group
Policy goes beyond Registry settings to include a variety of security and software installation capabilities, too.)
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.Praise for Head First OOA&D
“Head First Object-Oriented Analysis and Design is a refreshing look at the subject of OOA&D. What sets this book apart is its focus on learning. There are too many books on the market that spend a lot of time telling you why, but do not actually enable the practitioner to start work on a project. Those books are very interesting, but not very practical. I strongly believe that the future of software development practice will focus on the practitioner.
OBJECT-ORIENTED PROGRAMMING (OOP) represents an attempt to make programs
more closely model the way people think about and deal with the world. In the older
styles of programming, a programmer who is faced with some problem must identify
a computing task that needs to be performed in order to solve the problem. Programming
then consists of finding a sequence of instructions that will accomplish that
task. But at the heart of object-oriented programming, instead of tasks we find objects
– entities that have behaviors, that hold information, and that can interact with
Apple provides you with all the tools you need to create great Cocoa applications, for free. This set of tools, known
under the name Xcode, comes with Mac OS X, or you can download it from the developer section on Apple’s website.
Several good books on programming for the Mac exist, but they assume that you already have some programming
experience. This book doesn’t. It teaches you the basics of programming, in particular Objective-C programming, using
Xcode. After some 5 chapters, you will be able to create a basic program without a Graphical User Interface (GUI).
Welcome to the world of Object-Oriented Programming with Java. Please take your time to read this introduction. It will help you set up your computer system so that you can execute the Java program examples used throughout this book and so that you will be able to create and execute your own Java programs. The chapter begins by instructing you how to download and install the Java 2 Software Development Kit (SDK) from Sun Microsystems, Inc
1. Figure 11.17: Published applications are available to the user via the Add/Remove Programs applet in Control Panel Note The option of publishing an application is only available within the User Settings portion of GPO
An important part of evaluating the auditor’s objectivity and professional skepticism is for the audit committee to gauge
the frankness and informative nature of responses to open-ended questions put to the lead audit engagement partner (and
members of the audit engagement team as appropriate).
Objectives: Set Up the Topology and Initialize Devices, Configure Devices and Verify Connectivity, Configure Router to Allow CCP Access, (Optional) Install and Set Up CCP on PC-A, Configure R1 Settings Using CCP, Use CCP Utilities.
Chapter 2 - Charting a company’s direction: Its vision, mission, objectives, and strategy. The objectives of this chapter are to: Grasp why it is critical for company managers to have a clear strategic vision of where a company needs to head and why, understand the importance of setting both strategic and financial objectives, understand why the strategic initiatives taken at various organizational levels must be tightly coordinated to achieve companywide performance targets,...
Chapter 8 - Modeling interactions and behavior. In this chapter, we look at how to model system dynamics, focusing on two aspects: interactions and behavior. An interaction model shows a set of actors and objects interacting by exchanging messages. A behavior model shows how an object or system changes state in reaction to a series of events.
Chapter 2: The managerial process of crafting and executing strategy. After studying this chapter, you should be able to: Grasp why it is critical for company managers to have a clear strategic vision of where a company needs to head and why, understand the importance of setting both strategic and financial objectives, understand why the strategic initiatives taken at various organizational levels must be tightly coordinated to achieve companywide performance targets.
When you finish this chapter, you should: Encapsulation and data hiding, the notions of data abstraction and abstract data types (ADTs), to use keyword this, to use static variables and methods, to import static members of a class, to use the enum type to create sets of constants with unique identifiers, how to declare enum constants with parameters.
Object-Oriented Programming: Enum types An enum type is a type whose fields consist of a fixed set of constants; Because they are constants, the names of an enum type's fields are in uppercase letters.
Thank you for purchasing Beginning Ajax with ASP.NET. We know that you have a lot of options when
selecting a programming book and are glad that you have chosen ours. We’re sure you will be pleased
with the relevant content and high quality you have come to expect from the Wrox Press line of books.
Ajax is a set of technologies that will revolutionize the way that web-based applications are designed. It
revolutionizes the way that applications are used, provides users a responsive application, and provides
developers with the alternatives for building their applications.
The documentation is designed to provide support for the complete spectrum of
participants. The print and online versions are organized to allow you to quickly
locate the information that you need. The online documentation is provided in HTML
and Adobe Acrobat formats.
You can also access release notes, product support information, and several
developer resources from the Help menu.
The rest of this section describes the conventions used in the documentation and the
contents of the HomeSite documentation set....
ISQL (or Interactive SQL) is a command line tool that is included in the Firebird distribution. It allows access to (almost) the full feature set available in Firebird, and is the recommended tool to narrow down the source of a potential problem with a SQL command should you find one. Unlike most other connectivity components and tools, ISQL shows also warning messages that may not be shown
Fisher and Mahalanobis described Statistics as the key technology of the twentieth century. Since then Statistics has evolved into a ﬁeld that has many applications in all sciences and areas of technology, as well as in most areas of decision making such as in health care, business, federal statistics and legal proceedings. Applications in statistics such as inference for Causal effects, inferences about the spatio- temporal processes, analysis of categorical and survival data sets and countless other functions play an essential role in the present day world.
LINQ is the project name for a set of extensions to the .NET Framework that provide a generic approach to querying data from different data sources. LINQ will premier in Visual Studio 2008, and will become the next must–have skill for .NET developers. For more information about LINQ, you can check out the author’s portal at
While a great deal has been written about coaching individuals,
there has been relatively little investigation of
coaching teams at work. Yet in discussions with senior
human resource and organizational development professionals, this
ability is consistently cited as one of the most serious weaknesses in
the capability set of managers at all levels. Even in organizations
that have made considerable steps towards becoming coaching cultures,
1 the focus of attention for that coaching is the individual.
However, few people in organizations work alone.