Welcome to the 2nd edition of Small Business Marketing For Dummies,
updated for faster and easier use by the millions of small businesses
that comprise the vast heart and soul of today’s business world. Since Small Business Marketing For Dummies first hit bookshelves in 2001, I’ve
visited with hundreds of small business owners to learn how they’ve used the
book, what they’ve found most useful, and which marketing issues they con-
tinue to find most pressing.
The number of women entering small business ownership has increased significantly
across the world. These women make a crucial contribution to the economic growth and
development of local, national and global economies. Yet, despite their increasing
numbers, they have received little attention from the academic community and research
into the experiences of women small business owners is confined to a handful of countries.
The work on women entrepreneurs is far more extensive and generally eclipses the
area of small business ownership.
Everyone is talking about small businesses. In 1993, when
it was allowed in Developing countries, more than 90,000
new firms were registered by individuals. Now, less than
three years later, official figures show that only 40,000 of
them still pay their dues and present annual financial
statements. These firms are called "active" - but this is a
misrepresentation. Only a very small fraction really does
business and produces income.
By virtue of having this book in your hands, you are part of the engine that is turning the
Small businesses are the epicenter of worldwide commerce. Sure, global corporations
throw their billions of dollars of weight around, but small businesses—those with somewhere
between 1 and 75 employees—contribute the majority of the capital, the majority of the transactions,
the majority of the jobs that make up the global market.
In my small business consulting experience, I have noticed a similar
attribute that is common in most entrepreneurs and business owners. Most are
“doers” rather than “planners.”
In reality, being a doer is perhaps the ultimate mark of a successful person. It’s
what makes entrepreneurs a rare breed. Rather than thinking or wishing, they
get out there and make something happen.
Over the last 5 years working as an advisor to start-up businesses I’ve met with over 1,000 people to advise them about starting and running a small business. I’ve seen people from all sorts of life, with all sorts of skills and all sorts of reasons for becoming entrepreneurs. I’ve seen businesses start-up and flourish and I’ve seen them stutter and fade away. I’ve watched good business ideas fail to launch and I’ve seen some poor ones (in my opinion!) go on to success. This first hand access to SME successes and failures has allowed me to develop my...
This chapter surveys the world of entrepreneurship and small business. After reading this chapter, you will be able to: Define and examine the advantages and disadvantages of the sole proprietorship form of organization, identify three types of partnership and evaluate the advantages and disadvantages of the partnership form of organization, describe the corporate form of organization and cite the advantages and disadvantages of corporations,...
The small business world is evolving. Competition, the emergence of the internet, and mergers and acquistions have forced small businesses to rethink their marketing strategies. With the recession, small businesses are it harder to compete. Many small business owners are asking themselves "How do i ression-proof" my business? The answer is: Make marketing your first priority
A detailed empirical study of how small business owners finance their
enterprises, this volume compares the experiences of women with
those of men. The author redresses an over-reliance on subjective
and anecdotal evidence of discrimination in this area with a controlled
study of forty matched pairs of male/female owners, and their
strategies for raising finances.
The book finds considerable similarities between female and male
entrepreneurs in the type and amount of finance used in the business.
To make sure that forming a corporation
is the best legal and tax approach for
your business, this chapter compares
the corporation to other small business legal
structures, such as the sole proprietorship, the
partnership, and the popular limited liability
company. A corporation, like a limited liability
company, protects your personal assets from
business creditors. But the corporation stands
apart from all other business forms due to its
built-in organizational structure and unique
access to investment sources and capital markets.
In modern technological society small businesses are expected to have an innovative role in the emerging knowledge economy, especially at an international level (EC, 2005; BERR, 2008). In fact the effective use of technological innovation is considered to be a prerequisite for small business survival (Packham, 2002; Packham et al, 2005). It has long been recognised that the small business sector is important for economic growth and it has been noted that there is a need for an international focus on small businesses having access to international markets (OECD, 2005).
On the global stage small businesses are represented in many different communities. At a UK and EU level small businesses are defined as having 10-50 employees and offer considerable scope for innovation and productivity. Additionally, the European Union Research and Advisory Board (EURAB, 2004) has provided a helpful typology in terms of the amount of R&D that is undertaken. Four basic categories provide insight into the level of use and the extent of R&D that is conducted.
There is a host of individuals who have aided me in preparing this edition of
The Law (in Plain English)® for Small Business for publication. It is impossible
to identify all of them within these pages, but some deserve special recognition.
I would like to thank the following friends, colleagues, former students, and
associates for their valuable assistance.
The Small Business Innovation Research (SBIR) program was created in 1982 by the Small Business
Innovation Development Act. The program is designed to stimulate technology innovation by small businesses,
provide technical and scientific solutions to challenging problems, and encourage the marketing of the resulting
new technologies in the private sector. Federal agencies with more than $100 million in extramural research and
development (R&D) are required to allocate 2.5 percent of their research budgets to small businesses. Such funds
from all federal agencies amounted to approximately $1.
There are a host of individuals who have aided me in preparing The Law (in Plain
for Small Business for publication. It is impossible to identify all of them
within these pages, but some deserve special recognition. I would like to thank the
following friends, colleagues, former students, and associates for their valuable assis-
tance. In particular, I would like to thank Christy O. King, principal in the law firm
of DuBoff Law Group, LLC, for her aid in spearheading much of the revision work
that contributed to this book.