Of great societal interest, sport has grown to become a major-media mar-
ket draw and economic power but also an academic pursuit with its own spe-
cialized literature. According to Ellis Cashmore, in Sports Culture: An A to Z
Guide, “Sport as an institution is just too big economically, too important po-
litically, too influential in shaping people’s lives not to be taken seriously as a
subject for academic inquiry. People kill in the name of sport; and, corre-
spondingly, others die. Fans spend small fortunes in the pursuit of their sport.
It had taken him nearly six weeks to make the call.
After contemplating the pain in his knee and the
aftereffects of a severe case of the flu (brought on by
a half-dozen cross-country trips at the end of the season),
he decided he would come back for his 53rd
year in baseball. On this day, Don Zimmer found
himself strolling among the images of the game's
immortals in the Hall of Fame.
In the 87 issues of Snow Country published between 1988 and 1999, the reader can find the defining coverage of mountain resorts, ski technique and equipment, racing, cross-country touring, and the growing sport of snowboarding during a period of radical change. The award-winning magazine of mountain sports and living tracks the environmental impact of ski area development, and people moving to the mountains to work and live.