Social behaviour

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  • This fully updated edition combines the latest research with real life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to infl uence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter.

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  • Consumer decision-making is defined as the behaviour patterns of consumers that precede, determine and follow the decision making process for the acquisition of need satisfying products, ideas or services (Du Plessis & Rousseau, 1999). During the consumer decision-making process, not only do consumers make decisions regarding which brand options to choose but they also decide what quantity of the good to purchase.

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  • This document draws on key sources from the disciplines of social psychology, economics and behavioural economics (where the irst two disciplines overlap). We have sought to distil this information into some key factors that are important to consider for anyone developing communications that seek to inluence behaviour, and to develop a framework for applying these factors to the development of a communications strategy.

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  • In chapter 6 you will learn: Understand the economic-buyer model of buyer behaviour, understand how psychological variables affect an individual's buying behaviour, understand how social influences affect an individual's and a household's buying behaviour, see why the purchase situation has an effect on consumer behaviour, know how consumers use problem-solving processes, understand the important new terms (shown in the margin).

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  • Chapter 2 - Individual behaviour and learning in organisations. This chapter describe the four factors that influence individual behaviour and performance, identify five types of work-related behaviour, define learning, describe the A-B-C model of behaviour modification, Explain how feedback influences individual behaviour and performance, identify five elements of effective feedback, describe the three features of social learning theory, outline Kolb’s model of experiential learning.

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  • The study of behaviours that influence health and the factors determining which individuals will and will not perform such behaviours has become a key area of research within health psychology. As the second edition of this book testifies, there is a considerable and impressive body of research in this area. The purpose of this book is to provide in a single source an overview of current research and practical details of how to apply the most widely used social cognition models to the prediction of the performance of health behaviours....

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  • (BQ) This new textbook examines the role that social psychology has in the explanation of exercise and sport behaviour. It devotes considerable attention to key social psychological issues within the two disciplines; health-related exercise behaviour and the behaviour of competitive sport participants and the spectators of elite sport.

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  • (BQ) The Social Psychology of Exercise and Sport is key reading for undergraduate and postgraduate students on social or sport psychology courses and on health-related or sports science courses. Illustrated throughout with practical guidelines for researchers and practitioners, it is also a valuable resource for professionals interested in understanding and changing the behaviour of exercise participants and athletes.

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  • Marketers need to understand the concept of social class and how it influences consumer behaviour. In this lecture we will examine the characteristics of social classes, how they are measured, the impact of social class on consumption and how this is used to develop marketing strategies.

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  • Chapter 3 - Perception and personality in organisations. Chapter learning objectives: Outline the perceptual process, explain how we perceive ourselves and others through social identity, discuss the accuracy of stereotypes, describe the attribution process and two attribution errors, diagram the self-fulfilling prophecy process, discuss three types of diversity initiatives, explain how the johari window can help improve our perceptions,...

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  • Many species undertake long distance annual migrations, and many more perform shorter irregular movements. Birds are social; they communicate using visual signals and through calls and songs, and participate in social behaviours, including cooperative breeding and hunting, flocking, and mobbing of predators. The vast majority of bird species are socially monogamous, usually for one breeding season at a time, sometimes for years, but rarely for life. Other species have polygynous ("many females") or, rarely, polyandrous ("many males") breeding systems.

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  • At most universities, introductory psychology is one of the most popular courses. Th is refl ects the interest which most people have in understanding human behaviour – both their own, and that of others. While an introductory course should acknowledge this interest, it must also be an introduction to psychology as a discipline, providing a coherent understanding of the nature of psychology. In meeting these goals, the choice of a textbook is oft en crucial.

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  • Sub-Saharan Africa has the worst indicators of women’s health—particularly of reproductive health—of any world region. These indicators include the highest number of HIV-positive women and the highest infant, maternal, and HIV-related death rates worldwide. The ability of a woman to make her own decisions regarding her body and her reproductive life are key to improving these indicators.

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  • Though it is widely recognized that the population of the United States is aging, much of our current understanding in the field of individual decision making is based on data from student populations. While this could be a consequence of subject availability, it may reflect a common though largely unsubstantiated belief that decision making ability declines with aging (Peters 2000). Many older individuals are productive and intellectually viable throughout their lives. Still, others are vulnerable to dementia and neurodegenerative illnesses, such as Alzheimer's disease.

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  • The Government in May 2011 approved the Medium Term Plan (MTP), which is expected to drive economic growth over the next five years, 2011-15. The Plan will guide the formulation of National Budgets and other social-economic policies of the State. The MTP requires US$9 billion to be implemented over the period 2011-15 and funding is expected from the domestic and external sources including reliance on Public Private Partnership (PPP).

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  • Despite these factors, children’s mental health has so far been paid insufficient attention in schools. Teachers are uniquely placed to influence the mental health of children and young people. As well as being in a position to recognise the symptoms of mental health difficulties at an early stage, they can enhance the social and emotional development of children and foster their mental well-being through their daily responses to pupils.

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  • Gaston Godin*†1, Ariane Bélanger-Gravel†2, Martin Eccles3 and Jeremy Grimshaw4,5 Address: 1Canada Research Chair on Behaviour and Health, Laval University, Québec, Canada, 2Research Group on Behaviour and Health, Faculty of Nursing, Laval University, Québec, Canada, 3Institute of Health and Society, Newcastle University, Newcastle upon Tyne, UK, 4Clinical Epidemiology Program, Ottawa Health Research Institute, Ontario, Canada and 5Department of Medicine, University of Ottawa, Ontario, Canada Email: Gaston Godin* - Gaston.Godin@fsi.ulaval.ca; Ariane Bélanger-Gravel - Ariane.

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  • Tuyển tập báo cáo các nghiên cứu khoa học quốc tế ngành y học dành cho các bạn tham khảo đề tài: Healthcare professionals' intentions and behaviours: A systematic review of studies based on social cognitive theories

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  • This book project began in the summer of 1998. I spent two weeks of that summer at Radi, a small village outside Siena, discussing the contents of the MS with a sociologist and fellow doctoral student from the Zentrum für Höhere Studien (ZHS) at the University of Leipzig, Andreas Westerwinter1. Our discussions were mostly about the value, if any, of the discipline of geopolitics and the limited usefulness of neoclassical economics and modern political science for trying to explain current economic events, in particular the emergence of China as an economic superpower.

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  • Today’s society is fascinated by crime. Crime and deviance have taken on a cultural significance they never previously had. As a result, crime is a hot topic in the media and one that leads people to be continually exposed to criminal events, portrayals of those who commit them, and the suffering of victims. Most of the crime we experience, we experience vicariously. But the bias in crime reporting is such that it is easy to get the wrong idea about the reality of crime.

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