What this means for the typical small business is that you must add a blog and podcast to the
mix, upload, tag, and thoroughly describe images on sites like Flickr. Create customer testimonial
videos housed on YouTube. Write articles and press releases to submit to EzineArticles and
PitchEngine. Create and brand optimize profiles on Facebook, LinkedIn, Twitter, Google Maps,
and industry-related social networking sites. And, get very proactive about generating positive
reviews on sites such as Yelp, Google Maps, and Insider Pages, or you’re not really online anymore.