I would like to express gratitude to the many people who contributed
to this book. Special thanks to Alberto Ibargüen and
Paula Ellis at the John S. and James L. Knight Foundation who
supported both the research and our Harvard Kennedy School
convenings of leading civic entrepreneurs. I am indebted to
Vanessa Kirsch and Kim Syman and their colleagues at New
Profi t Inc. for sharing their experiences and vision for promoting
Digital technologies have been engines of cultural innovation, from the virtualization of group networks and social identities to the digital convergence of textural and audio-visual media. User-centered content production, from Wikipedia to YouTube to Open Source, has become the emblem of this transformation, but the changes run deeper and wider than these novel organizational forms.
Several years ago the Open University in Heerlen and Maastricht
University decided to launch a course on ‘Climate and the Environment’,
with a diverse team of authors. Both natural and social scientists, from
several regions of the world, contributed to this book. Initially, the book was
intended as a textbook within this course for students of Environmental
Sciences programmes at the Open University and Maastricht University. As
the book developed it became clear that it would be an excellent source to
anyone professionally engaged in the wide area of the enhance greenhouse
The original objective of this study is to scan the internet and other information technology sources to identify
innovative marketing techniques that have been attempted to date by, in and surrounding the public
transportation industry, and to solicit ideas for more unconventional applications that transit agencies and TDM
professionals can consider. The investigation led to the uses, applications, marketing and communications
potential of social media for the public transportation and Transportation Demand Management industries.
We see that television has completely usurped the role of radio in all but social
information. While it has not replaced face to face and the telephone for social and
emergency uses, it is the major source for the weather and news. Below we shall discuss
programming on television and will note that at the moment television cannot respond to
local issues and is limited in what it can discuss – it is best known for news and weather,
hence the responses above. What if it were to present local issues, local business news,
local market data?
Currently television plays a small role in...