Specializing in marketing

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  • Philip Kotler (PK) is the author of more than 100 books and articles specializing in marketing, is the leading expert of Kotler Marketing Group in the field of marketing strategy (customers regularly use the services of Philip Kotler as IBM, Apple, General Electric, AT & T, Honeywell, Bank in America, Merck). He is also professor of the prestigious universities such as Johnson & son or Kellogg Marketing Institute. In 2002, Kotler was voted as one of 50 experts "stunned" in the field of Marketing (The Top Business Guru)....

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  • “For anyone who has had a great service or product, you learn painfully fast that it’s the marketing that makes it viable. This book is a great ‘how to’ in making marketing easier and more engaging than you thought possible. I have been a client of ebb associates for years and have personally experienced these ‘tips.’ The actionable tips in this book make ebb stand out from the crowd.” —Shirley Krsinich, executive and management talent consultant, American Family Insurance

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  • Money does not fall up. Yet the United States has experienced a massive upward redistribution of income over the last three decades, leaving the bulk of the workforce with little to show from the economic growth since 1980. This upward redistribution was not the result of the natural workings of the market. Rather, it was the result of deliberate policy, most of which had the support of the leadership of both the Republican and Democratic parties.

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  • This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, must be arranged with the individual copyright holders noted.......

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  • Charles Brown is a freelance copywriter who specializes in writing case studies, white papers and SEO1 web content for business clients. The author of over 200 articles, Mr. Brown lives in Fort Worth, Texas. For more information, please visit him at http://dynamic-copywriting.net, where he writes extensively on: 1. Educational marketing techniques that generate leads and get return web site visitors by delivering free, problem-solving information to prospective customers in the form of white papers, valuable web content, tip sheets and other information products. 2.

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  • Lecture Managerial economics - Chapter 7 include contents: Basic pricing strategies, extracting consumer surplus, pricing for special cost and demand structures, pricing in markets with intense price competition.

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  • administrative expenses, being treated as period costs. ABSORPTION VARIANCE is the variance from budgeted absorption costing of manufactured product. See also ABSORPTION COSTING. ACAT (Accreditation Council for Accountancy and Taxation) is a national organization established in 1973 as a non-profit independent testing, accrediting and monitoring organization. The Council seeks to identify professionals in independent practice who specialize in providing financial, accounting and taxation services to individuals and small to mid-size businesses.

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  • Take a look around your community and make a list of truly superior small businesses—ones you trust so thoroughly you would recommend them to your friends, your boss and even your in-laws. Whether your mind turns to restaurants, plumbers, plant nurseries or veterinarians, chances are good your list is fairly short. Now think about all the ads for local.

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  • This part discusses the special issues concerning the marketing of services. This is not to imply that the principles of marketing covered in the previous chapters of this Handbook do not apply to services rather it reflects the particular characteristic of services in addition to those typical for products.

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  • Now think about all the ads for local businesses that fill your newspaper, clutter your doorstep, spew out of your radio, cover the back of your grocery receipts or reach you in dozens of other ways. How many of these businesses are on your list? More than likely, not many. In fact, I’ll bet the most heavily advertised local businesses are among the businesses you never plan to patronize—or patronize again—no matter how many 50%-off specials you are offered.

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  • Specialized Features to Enhance Your Learning..New coverage in every chapter of the fourteenth edition shows how companies and consumers are dealing with marketing and the uncertain economy in the aftermath of the recent Great Recession. Throughout the fourteenth edition, you will find revised coverage of the rapidly changing nature of customer relationships and new material on such topics as customer-managed relationships, crowdsourcing, social networking, and consumer-generated marketing.

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  • Currency exchange is very attractive for both the corporate and individual traders who make money on the Forex - a special financial market assigned for the foreign exchange. The following features make this market different in compare to all other sectors of the world financial system: • heightened sensibility to a large and continuously changing number of factors; ...

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  • A number of people have read all or part of the manuscript at various stages of its development. They are too numerous to be listed, but I want to thank them all for their help and criticism. Byron Wien, in particular, has gone beyond the call of duty in reading and commenting on, the manuscript at three different stages of development. Special thanks are due to Antonio Foglia, who generated the graphics that illustrate the real-time experiment. Larry Chiarello supplied the figures.

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  • Policy makers (executives and government leaders), educators, and students alike have a basic obligation to take advantage of the opportunities to learn and transmit the knowledge of the world. International experiences are not luxuries.Without the comprehension of global issues, education is not complete. International marketing is not a subset or special case of domestic marketing. While a person should benefit from an observation of marketing in another culture, the greater benefit is derived from one’s better understanding of oneself in the process.

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  • James R. Hitchner, CPA/ABV, ASA is the managing director of the Financial Valuation Group (FVG) in Atlanta, GA. FVG is a national financial advisory services firm specializing in valuation and litigation services. Mr. Hitchner is a founding member of the Financial Consulting Group, L.C. (FCG). FCG is a national association of professional services firms dedicated to excellence in valuation, financial and litigation consulting.

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  • Over half of the students who enrol on economics degree courses have not studied mathematics beyond GCSE or an equivalent level. These include many mature students whose last encounter with algebra, or any other mathematics beyond basic arithmetic, is now a dim and distant memory. It is mainly for these students that this book is intended. It aims to develop their mathematical ability up to the level required for a general economics degree course (i.e. one not specializing in mathematical economics) or for a modular degree course in economics and related subjects, such as business studies.

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  • The Honorable David Laro was appointed by President George H. W. Bush to the United States Tax Court, confirmed by the Senate, and invested as a federal judge in November 1992. He formerly practiced law in Michigan for 24 years, specializing in tax law. Judge Laro is a graduate of the New York University School of Law (LLM in Taxation, 1970), the University of Illinois Law School (JD, 1967), and the University of Michigan (BA, 1964). Before joining the U.S. Tax Court, Judge Laro was chairman and CEO of a publicly traded international company.

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  • Marketing is identifying what that man and society need. If a product is created that no one needs to buy it used and will not sell out, since that would not be profitable. And if so, production will become unprofitable. Therefore, the shortest definition is that we have identified the need for a meeting with loi.Hiep American Marketing (American Marketing Association, AMA) for the following definition: "Marketing is a task in the organizational structure and a set of processes in order to create, exchange, transmission of values ​​to customers...

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  • 12 GLOBAL FINANCE. Eugene E. Comiskey Charles W. Mulford. MANAGER IAL AND FINANCIAL R EPORTING ISSUES AT SUCCESSIVE STAGES IN THE FI RM’S LIFE CYCLE. Fashionhouse Furniture started as a small southern retailer of furniture purchased mainly in bordering southeastern states. With a growing level of both competition and aff luence in its major market areas, Fashionhouse decided that its future lay in a niche strategy involving specialization in a high quality line of Scandinavian furniture.

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  • Woody Leonhard’s tree-hugging tendencies date back to his years in the Boy Scouts, where he specialized in whittling divining rods, analyzing pterodactyl droppings, and stammering at Girl Scouts. He’s written a whole lotta books, starting with Windows 3.1 Programming For Mere Mortals, back in 1992. Somewhat more recently, he’s created many For Dummies books, in multiple editions, covering myriad aspects of Windows 7, Vista, Windows XP, and Offi ce. Woody’s a Contributing Editor for Windows Secrets Newsletter (windowssecrets.com), and he runs his own blog at AskWoody.

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