Many people find statistics challenging, but most statistics professors do not.
As a result, it is sometimes hard for our professors and the authors of statistics
textbooks to make statistics clear and practical for business students,
managers, and executives. Business Statistics Demystified fills that gap. We
begin slowly, introducing statistical concepts without mathematics.
What do you need to calculate? Manufacturing output? A curve for test scores? Sports stats? You and Excel can do it, and this non-intimidating guide shows you how. It demystifies the different types of statistics, how Excel functions and formulas work, the meaning of means and medians, how to interpret your figures, and more - in plain English.
The goal of this book is to show how usability metrics can be a powerful tool for
successfully evaluating the user experience for any product. When some people
think about usability metrics, they feel overwhelmed by complicated formulas,
contradictory research, and advanced statistical methods. We hope to demystify
much of the research and focus on the practical application of usability metrics.
We’ll walk you through a step-by-step approach to collecting, analyzing, and
presenting usability metrics.