A New and Radical Approach To Spiritual Evolution
By Stephen Davis. George had a problem.
Although he hid it fairly well, George was basically unhappy. He was feeling
unfulfilled; his life had become dull and boring; he hated his job; he was probably going
to be fired soon because of the economic recession; his relationship with his wife had
What can business leaders learn from rock and roll? It’s a question
that appears simple, yet it proved to be extraordinarily complex. The
answer started as one that was entertaining (to us, and we hope to
you), yet it yielded highly educational principles. The topic was conceptually
intriguing, yet verbally challenging. These polarities of a
seemingly contradictory paradigm excited us as we began talking to
friends, professors, and business leaders ranging from frontline salespeople
to CEOs about the Brands That Rock concept.