Tham khảo sách 'strategic adaptation: cross-cultural differences in company responses to an economic crisis', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
The main reason for conducting business is creating and maintaining value
(cf. Conner 1991; Sirmon et al. 2007). As companies are not stand-alone,
closed systems, value creation is dependent in various ways on interrelations
with the environment. It is from the environment that organizations are acquiring
all the inputs and resources that they need for their operation,
whether these are tangible or intangible resources, capital or human resources.
After reading this chapter, you should have a good understanding of the following learning objectives: The role of opportunities, resources, and entrepreneurs in successfully pursuing new ventures; three types of entry strategies - pioneering, imitative, and adaptive - commonly used to launch a new venture; how the generic strategies of overall cost leadership, differentiation, and focus are used by new ventures and small businesses;...
After studying this chapter, you should have a good understanding of: The role of opportunities, resources, and entrepreneurs in successfully pursuing new ventures; three types of entry strategies - pioneering, imitative, and adaptive - commonly used to launch a new venture; how the generic strategies of overall cost leadership, differentiation, and focus are used by new ventures and small businesses;...
Adapting Information and Communication Technologies for Effective Education addresses ICT assessment in universities, student satisfaction in management information system programs, factors that impact the successful implementation of a laptop program, student learning and electronic portfolios, and strategic planning for e-learning. Providing innovative research on several fundamental technology-based initiatives, this book will make a valuable addition to every reference library.
This is probably the first study that has used resilience, the adaptive cycle and
panarchy as a major part of the conceptual foundation for the work. Resilience
(as used here) has been explored in the literature for about 30 years, the
adaptive cycle originated about 18 years ago and both have been integrated
within the panarchy concept for only a few years.
Working on operational performance improvement projects in chemical
industry gave me the opportunity to experience first hand the challenges
this industry is faced with due to changes of the competitive landscape and
the shift of demand growth to the developing regions of the world. Ad-
dressing these challenges requires not only an operational but also a strate-
gic response. The production (network) strategy is at the heart of the prob-
lem for many companies.
Sales promotions can be seen as a service that provides encouragement to purchase a product or service by changing
the perceived value-for-money equation. In the past decade manufacturers and retailers have been gradually switching
from above the line mass media advertising to a variety of below the line sales promotions. Although sales promotions
take up a very large share of total marketing expenditure, they remain an area which has less strategic consideration or
attention than any other aspect of the promotion mix, especially in the international market arena.
Getting back to 2003, I was still a top
producer in sales but simply wanted a change.
I’d been selling for too long and had no desire
at all to get into sales management. I’ve
always had a strong entrepreneurial drive and
decided to put my prospecting system in
writing and have a try at selling it online. I sat
at my computer from a Friday afternoon
through Sunday evening with no sleep at all
and put my system on paper. Over the next
week I recorded two full-length audio CDs to
The Single Market needs to continue to adapt to reach the potential for businesses and
consumers in a borderless Europe. Technological change offers huge possibilities, but it needs
to be accompanied by new approaches in areas like procurement, standards, and intellectual
property. The EU needs a long-term framework for energy and climate policies so that
investment and policy target competitiveness and tackle climate change.
The AIFM Directive foresees a pan-European marketing regime that will become available to EU managers with EU funds in 2013, and may be available to non-EU managers and non-EU funds from 2015. Meanwhile, and for the upcoming seven years at least, national PPRs will remain available for the distribution in Europe of non-EU funds and to non-EU managers. However, individual Member States may impose stricter rules.
Unemployment and under-employment have increased continuously over the last five years,
encouraging internal and external migration. Unemployment currently affects 11% of the labour
force and the informal sector accounts for more than 65% of economic activity, providing
sources of marginal employment and under-employment to a large percentage of adults of
working age and even to school-age children.
According to a recent view of culture as a dynamic process (Miller 1995; Shaw and Clarke 1998), cultural
differences often cause differences in consumer behavior within and across national borders. Referring to the
identification of consumer segments across countries, macro-level geographic, political, economic, and cultural
data have been typically used (e.g., Helsen et al. 1993; Kale 1995). In fact, to identify market segments, national
borders and the study of culture are appropriate as segmentation criteria when consumer behavior is "culture
Some adaptation of the Greek dress, the most perfect of known costumes has
been suggested as meeting all needs. The simple Chyton would be pretty
enough for young and finely moulded women, but for the many it would be
too trying and monotonous. Robust and lovely as is the pure English type, the
race is too mixed as I have said to endure one costume; long-limbed and short-
limbed, the small waisted and the heavily built, could not be equally set off by
such a dress, any more than fair and dark can submit to one colour. The Greek
I feel it's my job to tell you this. I believe any good service provider should look after their clients by being their "advocate". What I mean is protecting you from things that could harm your wallet and your chances of success. It's a philosophy I've adapted in my business that turned me from a broke $12 an hour painter who lived with my dad to someone who makes sometimes over $40,000 in a month - without being close to any of the "big gurus" or having a hundred thousand joint venture partners. And one of the things that I...
In this chapter we will discuss: What’s the motivation for studying motivation? What kinds of needs motivate employees? Is a good reward good enough? How do other factors affect motivation? What’s the best way to design jobs adapt people to work or work to people?
The objective of this standard is to develop a comprehensive homestay standard that can be adapted by ASEAN Member States as recommended in the ASEAN Tourism Strategic Plan (ATSP): 2011 – 2015 to create quality visitor experience by showcasing their rural resources in a presentable, safe, and attractive manner.
This lecture introduces you to international management. The topics discussed in this chapter are: Nature of international management, assessing the international environment, gauging strategic issues, organising international business, adapting to cultural differences, social responsibility & ethical issues.
SERVICE DIFFERS FROM product marketing due to the fact
that services are intangible and typically require personal interaction with the customer. Yet an understanding of this type of marketing is important since service jobs generate 74 percent of gross domestic product. Even though many of the tactics of product marketing (e.g., advertising) require only minor adaptation to be applied to services, the role of interpersonal relationships distinguishes service and product marketing in strategic vision and organizational considerations.