Strategic market

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  • Chapter 1 - Strategic market management - An introduction and overview. This chapter presents the following content: what is a business strategy? a business strategy, strategic market management, marketing and its role in strategy.

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  • Lecture Strategic market management: Chapter 2 - External and customer analysis. This chapter presents the following content: External analysis, the scope of customer analysis, segmentation, customer motivations, unmet needs.

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  • Lecture Strategic market management: Chapter 8 - Alternative value propositions. This chapter presents the following content: business strategy challenges, alternative value propositions, superior quality, value.

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  • Lecture Strategic market management: Chapter 9 - Building and managing brand equity. This chapter presents the following content: brand awareness, brand loyalty, brand associations, brand identity.

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  • Lecture Strategic market management: Chapter 11 - Energizing the business. This chapter presents the following content: innovating the offering, energizing the brand and marketing, increasing the usage of existing customers.

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  • Phân khúc thị trường là quá trình phân chia người tiêu dùng thành từng nhóm trên cơ sở những điểm khác biệt về nhu cầu, tính cách hay hành vi mua hàng.Dividing a market into distinct groups of buyers with different needs, characteristics of behavior, who might require separate products or marketing mixes

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  • This course examines recent developments in marketing thinking and market strategy development. It focuses on the dynamic aspects of market strategy development and current issues such as relationship and Internet marketing. The course will try to give you practical experience on how to develop and adjust strategies in an integrative manner through the use of a simulation exercise.

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  • Tham khảo sách 'strategic marketing process ebook', kinh doanh - tiếp thị, internet marketing phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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  • Tutor Dr. George Balabanis, senior lecturer Objectives This course examines recent developments in marketing thinking and market strategy development. It focuses on the dynamic aspects of market strategy development and current issues such as relationship and Internet marketing. The course will try to give you practical experience on how to develop and adjust strategies in an integrative manner through the use of a simulation exercise.

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  • (BQ) Part 1 book "Marketing strategy" hass contents: Marketing in today’s economy, strategic marketing planning, collecting and analyzing marketing information, developing competitive advantage and strategic focus, the marketing program, branding and positioning,...and other contents.

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  • After studying this chapter you will be able to: Know the variables that shape the environment of marketing strategy planning, understand why company objectives are important in guiding marketing strategy planning, understand target marketing, be familiar with the four Ps in a marketing mix,...

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  • When you finish this chapter, you should: Know why company objectives are important in guiding strategic market planning, see how the resources of a firm affect the search for opportunities, know the variables that shape the environment of strategic market planning, know how the different kinds of competitive situations affect strategic planning.

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  • In this chapter you will learn: Understand why physical distribution (logistics) is such an important part of place and strategic market planning, understand why the physical distribution customer service level is a marketing strategy variable. understand the physical distribution concept and why it requires coordination of storing,...

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  • Chapter 22 - Pulling it all together: the strategic marketing process. After reading chapter 22, you should be able to: Explain how marketing managers allocate their limited resources, describe Porter’s generic business strategies and synergy analysis planning frameworks, explain what makes an effective marketing plan,...

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  • (BQ) Part 2 book "The market planning guide" has contents: Marketing and the internet, the marketing plan, strategic marketing, advertising and promotion, strengths and weaknesses.

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  • (BQ) Part 1 book "The market planning guide" has contents: The quick strategic marketing plan, marketing overview, products and services, customers and prospects, competitive analysis, price setting, location and sales practices.

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  • (BQ) Part 1 book "Marketing real people real choices" hass contents: Welcome to the world of marketing - create and deliver value; strategic market planning - take the big picture; thrive in the marketing environment - the world is flat; marketing research - gather, analyze, and use information,...and other contents.

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  • Chapter 3 - Competitor analysis. This chapter presents the following content: Identifying competitors - customer-based approaches, identifying competitors - strategic groups, potential competitors, competitor analysis - understanding competitors, competitor strengths and weaknesses, the competitive strength grid, obtaining information on competitors.

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  • Chapter 4 - Market/submarket analysis. This chapter presents the following content: Dimensions of a market/submarket analysis, emerging submarkets, actual and potential market or submarket size, market and submarket growth, market and submarket profitability analysis, cost structure, distribution systems, market trends, key success factors, risks in high-growth markets.

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  • Chapter 5 - Environmental analysis and strategic uncertainty. This chapter presents the following content: Technology trends, consumer trends, government/economic trends, dealing with strategic uncertainty, impact analysis - assessing the impact of strategic uncertainties, scenario analysis.

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