Chiến lược phân phối (Placing strategy)
Mục tiêu chương 8
1. Giới thiệu về phân phối trong marketing 2. Giới thiệu các kênh phân phối phổ biến 3. Trình bày các căn cứ lựa chọn kênh phân phối 4. Giới thiệu các hình thức phân phối 5. Giới thiệu một số hoạt động phân phối vật chất
8.1 Tầm quan trọng của phân phối trong marketing
Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world.
Distills complex theories for the benefit of the average trader with little or no background in finance or mathematics by offering a wide range of valuable, practical strategies for limiting risk, avoiding catastrophic losses and managing the futures portfolio to maximize profits.
Building Vocabulary Skills & Strategies series. Heres a great vocabulary program that is equally appropriate for younger students working at grade level and older students who have forgotten or never mastered the basics. The friendly look and tone of this series belies the comprehensive sweep of the instructional sequence. Every topicfrom primary level phonics to the specialized terminology of essay testsis developed from the ground up. Includes answer key
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year......
Does creativity come naturally to you, or do you usually ﬁnd yourself desperately scrambling for ideas whenever you reach for some creativity? The good news is, regardless of how creative you think you are, there’s creativity to be found within everyone. Try these strategies to boost your creativity…
1. BE DRIVEN.
You can have whatever you want if you put your mind to it. If there’s an area of your life where you want to be more creative, you can achieve it with the right mindset.
2. STUDY YOUR SUBJECT.
If you have a certain area you want to boost with creativity, start...
In Vietnam, after the conversion from the command economy to market economy, the local enterprises faced many difficulties in strategic management. Businesses need to research, develop a strategic tool to have enough flexibility to respond to market changes. A business strategy must be formulated on the basis of analysis and forecast opportunities, threats, strengths and weaknesses of the enterprise, helping businesses obtain general information about the external and internal business environment.
Viettel Group is one successful model of change to the market economy.
The shipping industry is both special and fascinating. It is special, above all, because of its
truly global nature, the huge discrete investments needed, the highly cyclical markets at play,
and the unique competitive structure, with many determined players. It is fascinating, above
all, because fortunes are made—and lost—at a fast pace, with some of the most risk-willing
owners also serving as decision makers.
This book is the result of at least seven forces that have shaped my interest in shipping
corporations and their strategies. The first is purely personal.
This valuable guide is a complete day trading course (with a companion workbook) that walks novice traders through all the day trading opportunities. The Day Trader's Course is packed with basic technical skill, proven winning strategies, and essential background. Lewis Borsellino reveals when to buy and when to sell, and shows readers how to identify when "it's over" for a particular stock, option, or future. Drawing from his considerable experience, he identifies the rules that every trader should follow....
This is a book about Creative Business Ideas.
These words do not necessarily trip off the tongue. And there are those who
might suggest that “creative” and “business” are as unnatural a combination as
“business” and “ideas.” I can understand that. Most often, business thinking is based
only in numbers, research, analysis, and logic. These are comfortable staples of predictability
for business-trained minds and corporate decision makers. And for risk
avoidance in general. Creativity is for the artists and dreamers, poets and ad people.
Overall Definition: Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows: "Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations".
The purpose of this book is fairly simple, to introduce and reflect on some of the key writers,
ideas, models and approaches in strategic management.
Chapter one is brief overview of how strategy got here. Whittington’s work is used to give an
overview of different views (or even philosophies) of strategy positioned for us in a framework.
We use Whittington’s (2001) model of strategy as our base model. Whittington’s classical,
evolutionary, processual and systemic strategy offers us a reference point as well as the
underpinning for different ways of dealing with strategy....
To conduct the complete top-down and competitive analyses, develop alternative strategies and select a prioritized set of strategies that will ensure a competitive advantage for Viettel mobile in the period of 2011-2015.
Subject & Scope of the study
- Subject: Viettel group & other competitive companies in the mobile telecommunication industry.
- Scope: Basing on specific statistics on the macro environment, industry and organizational environment of the Viettel from 2005 to 2010 and orientation until 2015....
Synthesis has a central role in the development of Science especially in Chemistry.
The strategies adopted in synthesis of molecules and materials have undergone
considerable changes in recent times and it was felt that it may be necessary to
assess and assimilate information on this topic in a single place. Though, no
originality is claimed to the contents on this topic, the very fact that the available
information on this topic is available in one place itself is considered to be a major
"Customer Relationship Management: The Winning Strategy in a Challenging Economy"
As the economic environment continues to fluctuate, many organizations are asking themselves what strategies they can pursue to bring tangible business benefits while taking stock of the economic conditions.
In a growth economy, businesses typically work hard to expand their customer base and spend aggressively to stoke the growth engine. When money is tight however, existing customer relationships grow in importance as organizations seek a cost-effective way to nurture business expansion.
When we talked to colleagues and friends during the last few months about our
e-business book project, many of them asked whether we were arriving too late with
this book. They reminded us that the Internet bubble had burst three years ago and
that most online companies had since gone bankrupt. This is certainly true, yet we
nonetheless believe that it is indeed a very timely moment to publish a book on
e-business and strategy.