On a warm autumn day in 1962, a young chief executive stood before a large assembly and introduced a long-term, daring mission for his enterprise. It was both terrifying and inspiring. To many, successfully completing the mission seemed an impossible task..Leveraging Technology to Execute Winning Strategies
Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world.
The shipping industry is both special and fascinating. It is special, above all, because of its
truly global nature, the huge discrete investments needed, the highly cyclical markets at play,
and the unique competitive structure, with many determined players. It is fascinating, above
all, because fortunes are made—and lost—at a fast pace, with some of the most risk-willing
owners also serving as decision makers.
This book is the result of at least seven forces that have shaped my interest in shipping
corporations and their strategies. The first is purely personal.
Wedweek and Brandweek Books are designed to present interesting, insightful books for the general business reader and for professionals in the worlds of media, marketing, and advertising. These are innovative, creative books that address the challenges and opportunities of these industries, written by leaders in the business. Some of our writers head their own companies, others have worked their way up to the top of their field in large multinationals. But they share a knowledge of their craft and a desire to enlighten others....
Overall Definition: Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows: "Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations".
"Customer Relationship Management: The Winning Strategy in a Challenging Economy"
As the economic environment continues to fluctuate, many organizations are asking themselves what strategies they can pursue to bring tangible business benefits while taking stock of the economic conditions.
In a growth economy, businesses typically work hard to expand their customer base and spend aggressively to stoke the growth engine. When money is tight however, existing customer relationships grow in importance as organizations seek a cost-effective way to nurture business expansion.
On a warm autumn day in 1962, a young chief executive stood before a
large assembly and introduced a long-term, daring mission for his enterprise.
It was both terrifying and inspiring. To many, successfully completing
the mission seemed an impossible task.
The Sun to the Earth—and Beyond: A Decadal Research Strategy in
Solar and Space Physics is the product of an 18-month effort that began in
December 2000, when the National Research Council (NRC) approved a
study to assess the current status and future directions of U.S. ground- and
space-based programs in solar and space physics research. The NRC’s
Space Studies Board and its Committee on Solar and Space Physics organized
the study, which was carried out by five ad hoc study panels and the
15-member Solar and Space Physics Survey Committee, chaired by Louis J.
In simple, overarching terms, compellent strategies involve efforts to compel states or groups to adopt certain policies, postures, or courses of action. But the real targets of compellent strategies are individuals — leaders who are able to make decisions and carry them out, and its challenge is to threaten or hold at risk what those individuals care most about. Compellence is becoming an i......
A new U.S. grand strategy has been emerging, one that requires not only resources but patience and commitment: the promotion of democracy and freedom abroad. The U.S. armed forces will continue to be among the myriad contributors necessary to achieve this goal. In the face of increasing complexity, changing
Recent work in Question Answering has focused on web-based systems that extract answers using simple lexicosyntactic patterns. We present an alternative strategy in which patterns are used to extract highly precise relational information offline, creating a data repository that is used to efficiently answer questions. We evaluate our strategy on a challenging subset of questions, i.e. “Who is …” questions, against a state of the art web-based Question Answering system.
Chapter 1 - Business markets and business marketing. In this chapter we will discuss: marketing salt, business marketing is unique, market driven means, typical business to business goods and services, business to business: it is all about relationships, business to business challenges,...
(BQ) Part 2 book "Marketing strategy" hass contents: Innovation in an evolving industry, mattel confronts its marketing challenges, monsanto balances the interests of multiple stakeholders, BP struggles to repair its tarnished reputation,...and other contents.
From the very beginning of the transition from the traditional purchasing system reviews to the
redesigned assessment approach that replaced them, it was understood that further refinement
and continuous improvement was planned. Consistent with that long-term strategy, and building
on the originally redesigned federal purchasing assessments, the business system assessment
models of the PEAmembers have evolved to be more aligned with the Balanced Scorecard
(BSC) approach to performance measurement and management, which is currently in use by
many “world class” private corporations.
CRM strategy (Customer Relationship Management) is a business philosophy, stemming from Relationship Marketing that joins strategy and technology, with the aim of creating value for both customers and the company. In this paper we justify the interest of establishing a formal system to measure CRM performance. In order to do that, we first focus on the role of marketing performance measurement throughout the time. Then, we compare different frameworks and metrics used to measure performance in the CRM era.
Because of the simple fact that high school standards and quality vary widely, colleges look to standardized
tests to level the playing ﬁeld for all students. Unlike the SAT, the aim of the ACT is to test what you have
learned in high school. It is not an “aptitude” test, as the SAT claims to be, nor is it an intelligence test. So if
you have taken challenging courses in high school, you have already set the foundation to do well on the ACT.
f you’d rather fight off an alien invasion than be grilled in an interview,
take heart — you’ve come to the right guidebook. With the help of dozens
of interviewing authorities, I make your interviewing challenge easy, successful,
and even fun (steal a peek at the last chapter).
I share with you lots of new things in this fourth edition of Job Interviews For
Dummies, ranging from the cosmic shift sparked by the rise of social media
that changes what privacy means, to increasingly popular video interviewing
that changes how communication occurs.
Let me begin by confessing the intent of this foreword right up
front. My hope for Lloyd Reeb’s book, which you now hold,
is that it will convince you of two things—the first is that the
change-of-life season described as Halftime is nearly universal in
the developed world and critical to Halftimers. The second is
that the transition from success to significance as a central
motive force in life’s second half is not at all dependent upon
income and net worth.
Six Sigma is a data-driven management system with near-perfect performance that is a statistical target of operating with no more that 3.4 defects per one million chances. Six sigma has both created avid interest and raised concerns among executives and its practioners.
Marketing focuses on attracting customers, getting them to buy, and
making sure they’re happy enough with their purchases that they
come back for more. What could be more important?
Marketing is part science, part art, and it can be challenging to bottle up
both parts into a winning campaign.