Overall Definition: Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows: "Strategy is the direction and scope of an organisation over the long-term: which achieves advantage for the organisation through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfil stakeholder expectations".
On a warm autumn day in 1962, a young chief executive stood before a large assembly and introduced a long-term, daring mission for his enterprise. It was both terrifying and inspiring. To many, successfully completing the mission seemed an impossible task..Leveraging Technology to Execute Winning Strategies
Broadly defined, Electronic Government (e-Government) is the use of ICT:
- to promote more efficient and effective government’s activities,
- to facilitate accessibility to government services,
- to allow greater public access to information, and
- to make government more accountable to citizens.
e-Government involves delivering services via the Internet, telephone,
electronic media, community centers (self-service
or facilitated by others), wireless devices or other communications systems
Define generic strategies and show how they
relate to a firm’s strategic position. Describe the drivers of low-cost, differentiation, and
focus strategic positions. Identify and explain the risks associated with each
generic strategy position
Define international strategy and identify its
implications for the strategy diamond. Understand why a firm would want to expand
internationally and explain the relationship between
international strategy and competitive advantage
On a warm autumn day in 1962, a young chief executive stood before a
large assembly and introduced a long-term, daring mission for his enterprise.
It was both terrifying and inspiring. To many, successfully completing
the mission seemed an impossible task.
In this chapter, the following content will be discussed: Companywide strategic planning: Defining Marketing ’s role, designing the business portfolio, planning Marketing: Partnering to build customer relationships, Marketing strategy and the Marketing mix, managing the Marketing effort, measuring and managing return on Marketing investment.
Chapter 7 define product and the major classifications of products and services; describe the decisions companies make regarding their individual products and services, product lines, and product mixes; discuss branding strategy – the decisions firms make in building and managing their brands; identify the four characteristics that affect the marketing of a service and the additional marketing considerations that services require; discuss two additional product issues: socially responsible product decisions and international product and services marketing.
When you complete this chapter you should be able to: Define mission and strategy, identify and explain three strategic approaches to competitive advantage, identify and define the 10 decisions of operations management, understand the significance of key success factors and core competencies, identify and explain four global operations strategy options.
The topics discussed in this chapter are: Discuss important issues in office layout; define the objectives of retail layout; discuss modern warehouse management and terms such as ASRS, cross-docking, and random stocking; identify when fixed-position layouts are appropriate; explain how to achieve a good process-oriented facility layout; define work cell and the requirements of a work cell; define product-oriented layout; explain how to balance production flow in a repetitive or product-oriented facility.
The paper presents a systematic approach to find optimal maintenance strategies for pavement management systems by using the World Bank’s Highway Development and Management System (HDM-4) combined with gradient methods proposed by Tsunokawa et al (2005). The optimal maintenance strategy is defined as the set of optimal maintenance options corresponding to different traffic levels and various initial pavement conditions, which minimizes the sum of agency costs and road user costs in present value or maximizes the net benefit to society over an analysis period.
After reading this chapter, you will be able to: Describe the role of product in the marketing mix, including how products are developed, classified, and identified; define price and discuss its importance in the marketing mix, including various pricing strategies a firm might employ; identify factors affecting distribution decisions, such as marketing channels and intensity of market coverage;...
Chapter 2: Developing marketing strategies and a marketing plan. When you finish this chapter, you should: Define a marketing strategy, describe the elements of a marketing plan, analyze a marketing situation using SWOT analysis, describe how a firm chooses which consumer group(s) to pursue with its marketing efforts, outline the implementation of the marketing mix as a means to increase customer value, summarize portfolio analysis and its use to evaluate marketing performance, describe how firms grow their business.
Chapter 8 - International strategy. The learning objectives for this chapter include: Explain traditional and emerging motives for firms to pursue international diversification; explore the four factors that lead to a basis for international business-level strategies; define the three international corporate-level strategies: multidomestic, global, and transnational;...
Chapters 1 through 3 focus on the concept of CRM. Chapter
1 defines what CRM means in today’s business environment
and why only organizations with clear and effective CRM strategies
are destined for long-term success. Chapter 2 introduces
the Customer Service/Sales Profile model, a brand new tool for
understanding the dynamic relationship between stand-alone
service transactions, repeat customers, and the creation of wonderful
customer advocates who love to spread the good word
about you and your products and services.
This book is designed to help you improve your reading comprehension skills by studying 20 minutes
a day for 20 days. You’ll start with the basics and move on to more complex reading comprehension
and critical thinking strategies. Please note that although each chapter can be an effective skill builder
on its own, it is important that you proceed through this book in order, from Lesson 1 through Lesson 20.
The difference between a brand and branding
Most experts define what a brand is in one of two ways. The first set of defifinitions focuses on some
of the elements that make up a brand:
• “The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”2
• “A name, sign, or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors.
In the 1950s and 1960s airports were seen as just another, fairly inconsequential arm of government. Over the past 20 years, however, it has become obvious that airports can actually be run as highly successful and profitable businesses. Despite this success the industry has, until now, had no defined economic theory to base itself on. The aim of The Airport Business is to change this.
Along which basic lines could an organization which plans to invest in knowledge
management proceed? What general initiatives can be suggested for knowledge management?
First, an array of knowledge management goals and strategies is presented taken from
theoretical and empirical studies which are then related to each other in the light of what we
call a strategic intervention into an organization’s way of handling knowledge. We then make
the case for the integration of process orientation into a comprehensive multi-dimensional
framework for knowledge management strategies.
TLC at Work presents a practical approach for developing workplace competencies.
It is designed as a resource for trainers, leaders, coaches, and
human resources professionals, and for people who recognize a need to
build their performance at work. You can use this book to define, describe,
and clarify specific areas of performance key to workplace success. You
will learn an effective process for assessing performance gaps and facilitating
development in others or in yourself.