The Daily Perc (TDP) is a specialty beverage retailer. TDP uses a system that is new to the beverage
and food service industry to provide hot and cold beverages in a convenient and time-efficient way.
TDP provides its customers the ability to drive up and order (from a trained Barista) their choice of a
custom-blended espresso drink, freshly brewed coffee, or other beverage. TDP is offering a highquality
option to the fast-food, gas station, or institutional coffee.
Chapter 11 - The Asia Pacific region. What you should learn about in chapter 11: The dynamic growth in the region, the importance and slow growth of Japan, the importance of the Bottom-of-the-Pyramid Markets, the diversity across the region, the interrelationships among countries in the region, the diversity within China.
A positive financial outlook. Small businesses are expecting better bottom lines in 2010 than
in the previous year and a half. For the first time, more businesses expect to gain revenue (31
percent) in the current year than lose revenue (23 percent). To further support their optimism,
more small businesses (58 percent) expect to show a profit this year than just six months ago (47
percent in December 2009 expected to show a profit in the current year).
More caution with the economy. Despite the expectation of better bottom lines, small
Chapter 6 - Choosing the best process and form. This chapter presents the following content: The writing process and effective strategies, the importance of readable formatting, the main types and purposes of business messages, the inverted pyramid structure for writing.