Thực tiễn tất cả các tổ chức đều phải đối diện với cạnh tranh trên các lĩnh vực
như nguồn lực vật chất, con người, vốn hoặc khách hàng. Tương tự bất kỳ một tổ
chức nào cũng phải đối diện với một môi trường đầy biến động, bởi vì chu kỳ
sống của cả sản phẩm lẫn công nghệ đang không ngừng bị rút ngắn.
So what exactly is a business plan? It’s simply a written description of your business’s
future—a document that tells what you plan to do and how you plan to do it. Business plans
can help perform a number of tasks for those who write and read them. Perhaps the most
important use of a business plan is for you, the entrepreneur, to document your vision and
your strategies. Think of your business plan as a playbook of sorts, where you lay out your
Building Vocabulary Skills & Strategies series. Heres a great vocabulary program that is equally appropriate for younger students working at grade level and older students who have forgotten or never mastered the basics. The friendly look and tone of this series belies the comprehensive sweep of the instructional sequence. Every topicfrom primary level phonics to the specialized terminology of essay testsis developed from the ground up. Includes answer key
Does creativity come naturally to you, or do you usually ﬁnd yourself desperately scrambling for ideas whenever you reach for some creativity? The good news is, regardless of how creative you think you are, there’s creativity to be found within everyone. Try these strategies to boost your creativity…
1. BE DRIVEN.
You can have whatever you want if you put your mind to it. If there’s an area of your life where you want to be more creative, you can achieve it with the right mindset.
2. STUDY YOUR SUBJECT.
If you have a certain area you want to boost with creativity, start...
This is a book about Creative Business Ideas.
These words do not necessarily trip off the tongue. And there are those who
might suggest that “creative” and “business” are as unnatural a combination as
“business” and “ideas.” I can understand that. Most often, business thinking is based
only in numbers, research, analysis, and logic. These are comfortable staples of predictability
for business-trained minds and corporate decision makers. And for risk
avoidance in general. Creativity is for the artists and dreamers, poets and ad people.
The purpose of this book is fairly simple, to introduce and reflect on some of the key writers,
ideas, models and approaches in strategic management.
Chapter one is brief overview of how strategy got here. Whittington’s work is used to give an
overview of different views (or even philosophies) of strategy positioned for us in a framework.
We use Whittington’s (2001) model of strategy as our base model. Whittington’s classical,
evolutionary, processual and systemic strategy offers us a reference point as well as the
underpinning for different ways of dealing with strategy....
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others.
Chapter 2 - Leading the process of crafting and executing strategy. Learning objectives of this chapter include: Grasp why it is critical for company managers to think long and hard about where a company needs to head and why, understand the importance of setting both strategic and financial objectives, recognize that the task of crafting a company strategy draws on the entrepreneurial talents of managers at all organizational levels,...
This book provides authoritative and comprehensive coverage of the tools and techniques of quality improvement. The book's core premise is that the key to effective improvement is centering all efforts on the needs of patients. The editors have assembled a nationally prominent group of contributors to provide the best available thinking in each area of quality.
Price fluctuation in agricultural commodities is very complicated. Currently, export prices of Vietnam agricultural commodities are equivalent to only 30-40% of the world market price. This urges us to think about ways to improve our product quality to meet world demands and to reduce marketing costs in order to increase profit from exports. This will be investment capital for industry sector in the future.
Chapter 2 - Leading the process of crafting and executing strategy. Learning objectives of this chapter include: Grasp why it is critical for company managers to think long and hard about where a company needs to head and why, understand the importance of setting both strategic and financial objectives,...
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies.
One day, in the not too distant future, I fully expect my grandmother to ask me about Facebook. She’s particularly hip, as grandmothers go, and is already all over email. She even occasionally “surfs” the Web to read up on the latest events in her native South Africa! You might not think she falls into Facebook’s target demographic, but I would hate to be the person standing between her and her Mac if anyone told her that she could learn even more about her beloved Toronto Maple Leafs by registering for a Facebook account. She is, after all, their number-one...
In Think Like Your Customer Bill Stinnett draws upon more than two decades as a sales professional and consultant to the
Fortune 500 to offer you a powerful new approach for connecting with clients and building enduring, highly profitable
What follows is written for people who want to succeed at Exam taking and know that they have a fight on their hands.
And that is the first point to make - any Exam is a fight of wills, a struggle between you and the people who set the Exams. That fight takes place each time you take an Exam. It is very important therefore to be at your peak of fitness then, not before not after.
When you stop and think about it, the concept of email as a communication
vehicle is a revolutionary one. Long before email became a marketing tool,
it was a communication device. The impact that email has had on our culture
and our lives is tremendous. Yet, many people forget the vast change in
communication that email has produced and think of email marketing simply
as a cheap or fast way to sell a product. Email deserves a much higher
level of respect.