What is SWOT Analysis?
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a tool used to provide a general or detailed snapshot of a company's health. Think of your SWOT as a tune-up that every business needs periodically to diagnose and fix what’s a bit worn, what’s on the verge of breaking down, or what’s already broken and needs replacement--so that you can keep the business humming—even better than it has in the past. SWOT offers professional managers an effective evaluative technique to aid the decision making process.
Phân tích SWOT là một trong những kỹ năng hữu ích nhất. Nhờ công cụ này, nhà lãnh đạo làm việc hiệu quả, giảm thiểu stress, cải tiến khả năng quyết định, tối đa hóa hiểu qua cá nhân và còn nhiều hơn nữa. Phân tích SWOT ( SWOT Analysis) là một kỹ thuật phân tích rất mạnh trong việc xác định Điểm manh và Điểm yếu để từ đó tìm ra Cơ hội và nguy cơ.
Phần mềm Marketing SWOT Analysis sẽ hướng
dẫn bạn từng bước trong quá trình phân tích
SWOT để giúp bạn phân tích tình huống tương lai,
định vị và chiến lược hóa. Đây là một quá trình
chuyên sâu và toàn diện, giúp bạn phân tích có
định hướng sản phẩm và dịch vụ của mình. Cũng
với phần mềm này, bạn có thể làm ra gói tiếp thị
bằng thư trực tiếp và quảng cáo nhanh hơn, chỉ
bằng 1/3 thời gian.
The importance of strategy and why it matters to organizations The key roles of vision, mission, and goals in shaping an organization’s future The four stages of the strategic management process The concept of a SWOT analysis The concepts of corporate and business strategies The central role of ethics in strategy The different stakeholders of an organization
Chapter 3: Assessing the internal environment of the firm. After reading this chapter, you should have a good understanding of the following learning objectives: The benefits and limitations of SWOT analysis in conducting an internal analysis of the firm, the primary and support activities of a firm's value chain, how value-chain analysis can help managers create value by investigating relationships among activities within the firm and between the firm and its customers and suppliers,...
After studying this chapter, you should have a good understanding of: The benefits and limitations of SWOT analysis in conducting an internal analysis of the firm, the primary and support activities of a firm's value chain, how value-chain analysis can help managers create value by investigating relationships among activities within the firm and between the firm and its customers and suppliers.
When you are planning strategically with any company--online or offline--it is useful
to complete an analysis that takes into account not only your own business, but your
competitor's businesses and the current business environment as well. A SWOT is
one such analysis.
Describe the three steps of the planning process. • Explain the relationship between planning and strategy. • Explain the role of planning in predicting the future and in mobilizing organizational resources to meet future contingencies. • Outline the main steps in SWOT analysis.
Discuss the components of strategy, types of strategic alternative, and the distinctions between strategy formulation and implementation
•Describe how to use SWOT analysis in formulating strategy.
•Identify and describe alternative approaches to business-level strategy formulation.
•Describe how business-level strategies are implemented.
•Identify and describe alternative approaches to corporate-level strategy.
•Describe how corporate-level strategies are implemented.
I. THEORETICAL QUESTIONS
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Present the four basic functions of management? Present the three kinds of managers? Present the basic management skills? Present decision making in the business operation What is SWOT analysis? Why is it necessary for a planning process? Explain the hierarchy of human needs by Maslow? Explain the theory X, Y Present centralisation and decentralisation in an organization What are some communication barriers in the workplace? Identify the main characteristics of the leadership
Research In Motion (RIM) Ltd. was incorporated in 1984 by Michael Lazaridis and Douglas Fregin in Waterloo, Ontario, Canada under the Ontario Business Corporations Act. RIM is engaged in the research, design, manufacture and sale of wireless and is a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry solution in 1999. (Euromonitor, 2011)
This chapter describe the process of moving from an idea to a business plan; understand the components of a sound business model; identify some of the best practices for high-growth, high-performance firms; understand the importance of timing in venture success; describe the use of a SWOT analysis as an initial “litmus test”;...
Chapter 2: Developing marketing strategies and a marketing plan. When you finish this chapter, you should: Define a marketing strategy, describe the elements of a marketing plan, analyze a marketing situation using SWOT analysis, describe how a firm chooses which consumer group(s) to pursue with its marketing efforts, outline the implementation of the marketing mix as a means to increase customer value, summarize portfolio analysis and its use to evaluate marketing performance, describe how firms grow their business.
After studying this chapter, you will know: Explain how to implement a competitive strategy by using Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis, explain how to implement a competitive strategy by focusing on the execution of goals, explain how to implement a competitive strategy using value-chain analysis.
Step 1 : Assessment Mục đích : Đưa ra được mission, vision, core values, goals cho toàn doanh nghiệp. Cách thực hiện : Sử dụng các phương pháp đánh giá (SWOT, Porter's Five Forces, Competitive Analysis) kết hợp phỏng vấn, tham khảo ý kiến của Executive Team (executive interview). Lưu ý : Nếu doanh nghiệp đã có mission, vision, core values, goals rõ ràng từ trước thì bước này có thể bỏ qua.