Ditch Medicine describes advanced medical procedures in a field setting. Should the Pre-Hospital Care Provider (PHCP) find himself in the middle of a medical disaster, his ability to use the procedures in this book can mean the difference between life and death.
SERVICE DIFFERS FROM product marketing due to the fact
that services are intangible and typically require personal interaction with the customer. Yet an understanding of this type of marketing is important since service jobs generate 74 percent of gross domestic product. Even though many of the tactics of product marketing (e.g., advertising) require only minor adaptation to be applied to services, the role of interpersonal relationships distinguishes service and product marketing in strategic vision and organizational considerations.
The old saying, “You can’t get fired for hiring IBM” just isn’t valid anymore. These
days, clients choose the best consultants, not the best-known ones. Today’s clients
seek talent, not firm names. The competition for new work is not between firms, but
between people and their ideas.
Consultants’ marketing efforts haven’t changed in response to this reality. In fact, their
marketing hasn’t changed much in decades—except to get slicker, flashier and more
That’s not working.
Enteric pathogens have developed a variety of tactics to overcome host defenses. Understanding the virulence factors employed by these organisms is important in the diagnosis and treatment of clinical disease.
The number of microorganisms that must be ingested to cause disease varies considerably from species to species. For Shigella, enterohemorrhagic Escherichia coli, Giardia lamblia, or Entamoeba, as few as 10–100 bacteria or cysts can produce infection, while 105–108Vibrio cholerae organisms must be ingested orally to cause disease.