Tìm tài liệu cho tag: ebook marketing

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  MARKETING MANAGEMENT ( PHILIP KOTLER & KEVIN LANE KELLER ) - PART 1

  M arketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But

  473 trang Chia sẻ:socolanong Ngày:19-04-2012 |Lượt xem: 130 |Download:97

  Từ khóa: ebook marketing, human resources, economic science, business, management experience, executive coaching

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  MARKETING MANAGEMENT ( PHILIP KOTLER & KEVIN LANE KELLER ) - PART 2 (end)

  M arketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of Marketing Management, published in 1967, introduced the concept that companies must be customer-and-market driven. But

  376 trang Chia sẻ:socolanong Ngày:19-04-2012 |Lượt xem: 144 |Download:87

  Từ khóa: ebook marketing, human resources, economic science, business, management experience, executive coaching

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  Basic Marketing

  This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition

  848 trang Chia sẻ:socolanong Ngày:19-04-2012 |Lượt xem: 65 |Download:49

  Từ khóa: ebook marketing, human resources, economic science, business, management experience, executive coaching

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  Fundamentals of Business Marketing Research

  It is a pleasure to announce the establishment of the Foundation Series in Business Marketing. This book series fills a critical void in business-to-business marketing knowledge especially when no resources currently available address the needs of business marketing practitioners and academics

  309 trang Chia sẻ:socolanong Ngày:19-04-2012 |Lượt xem: 62 |Download:40

  Từ khóa: ebook marketing, human resources, economic science, business, management experience, executive coaching

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  Marketing Research

  The field of marketing has experienced unprecedented developments in the 20th century which have continued at no lesser pace in the 21st century. Within the last few decades shifts have been observed in the marketing thought, marketing practice and every direct and indirect issue and function

  117 trang Chia sẻ:socolanong Ngày:19-04-2012 |Lượt xem: 39 |Download:27

  Từ khóa: ebook marketing, human resources, economic science, business, management experience, executive coaching

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  PRINCIPLES OF ECONOMICS

  ebook marketing, human resources, economic science, business, management experience, executive coaching

  329 trang Chia sẻ:transang3 Ngày:29-09-2012 |Lượt xem: 6 |Download:4

  Từ khóa: ebook marketing, human resources, economic science, business, management experience, executive coaching

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  PRIVATE ENTREPRENEURS IN CHINA AND VIETNAM

  ebook marketing, human resources, economic science, business, management experience, executive coaching

  409 trang Chia sẻ:transang3 Ngày:29-09-2012 |Lượt xem: 16 |Download:8

  Từ khóa: ebook marketing, human resources, economic science, business, management experience, executive coaching

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  Marketing Insights from A to Z

  My 40-year career in marketing has produced some knowledge and even a little wisdom. Reflecting on the state of the discipline, it occurred to me that it is time to revisit the basic concepts of marketing. First, I listed the 80 concepts in marketing critical today and spent time mulling over their

  203 trang Chia sẻ:conrepcon Ngày:12-04-2012 |Lượt xem: 25 |Download:11

  Từ khóa: ebook marketing, human resources, economic science, business, management experience, executive coaching

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  Marketing Insights from A to Z

  My 40-year career in marketing has produced some knowledge and even a little wisdom. Reflecting on the state of the discipline, it occurred to me that it is time to revisit the basic concepts of marketing. First, I listed the 80 concepts in marketing critical today and spent time mulling over their

  244 trang Chia sẻ:socolanong Ngày:19-04-2012 |Lượt xem: 46 |Download:19

  Từ khóa: ebook marketing, human resources, economic science, business, management experience, executive coaching

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  Marketing Management

  Change is occurring at an accelerating rate; today is not like yesterday, and tomorrow will be different from today. Continuing today’s strategy is risky; so is turning to a new strategy. Therefore, tomorrow’s successful companies will have to heed three certainties: Global forces will

  456 trang Chia sẻ:thientruc1605 Ngày:14-06-2010 |Lượt xem: 182 |Download:118

  Từ khóa: ebook marketing, Marketing Management, marketing environment, marketing concept, planning , implementation

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  Market Neutral Strategies

  Most investors, when they hear the term “market neutral,” think of strategies that simultaneously go long and short equities in order to eliminate stock market risk. True enough. But Market Neutral Strategies goes beyond equities to provide a comprehensive review of the full range of these

  303 trang Chia sẻ:conrepcon Ngày:12-04-2012 |Lượt xem: 27 |Download:13

  Từ khóa: ebook marketing, human resources, economic science, business, management experience, executive coaching

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  MOMENTUM STRATEGIES

  We examine whether the predictability of future returns from past returns is due to the market's underreaction to information, in particular to past earnings news. Past return and past earnings surprise each predict large drifts in future returns after controlling for the other. Market risk,

  34 trang Chia sẻ:conrepcon Ngày:12-04-2012 |Lượt xem: 14 |Download:6

  Từ khóa: ebook marketing, human resources, economic science, business, management experience, executive coaching

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