The creative process of advertising is guided by specific goals and objectives and requires the development of a creative strategy or plan of action for achieving the goal. Creative strategy development actually begins with a thorough assessment of the marketing and promotional situation and a determination of what needs to be communicated to the marketer’s target audience. Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform....
10 ways to tap into your creative genius Did you know the number of ideas it is possible for your brain to create is greater than the number of atoms in the known universe? Creativity is not just painting a picture or playing an instrument - it can be part of every decision you take! This book is full of fun games and tools to help you make the most of your own creativity. When you are creative, you are full of energy, enthusiasm, and ideas. Using the famous Mind Map techniques that he invented, Tony Buzan shows you how...
As an introduction to the nature of Mind Mapping, compare and contrast the traditional linear Table of Contents on the previous page with the diagram below. Note the nonlinear,freeassociative nature of Mind Mapping — a technique that works the way your brain does.
Shrimp farming is an evolving sector of agriculture that creates important economic
opportunities in many rural communities plagued by under and unemployment. This
water farming practice relies on the wise and responsible use of coastal natural
resources and habitats. The long-term, local success of shrimp farming is also influenced
by global market forces, consumer preferences and international food safety standards.
Advances depend on accessibility of critical research, educational and laboratory services.
That’s where The Creative Training Idea Book can help. By providing a comprehensive
resource of research on learning, creative tips, techniques, and sources for obtaining
innovative and inexpensive items to add pizzazz to any training program, I hope to
spark your imagination. I also intend to provide you with a valuable tool for future reference
in your efforts to create the best possible learning environment and experience
for your audiences
Produce the kind of images that would otherwise demand a professional photographer or darkroom—or both. Through a series of tutorial projects, author Julie Adair King shows readers how to light shots, choose the right camera settings, use camera accessories and photographic software, and much more. You’ll learn step-by-step to use your existing digital camera for professional results. Set up a home studio, create a 360-degree panoramic image, learn low light and action photography, work in black and white, and adopt many other professional techniques....
Let's face it. Sometimes learning the basic techniques of drawing and art can seem boring. Just like in any skill or trade, there are moments and subjects that you would rather glaze over. Creative drawing is most likely not one of those subjects. Learning art philosophy and color theory sounds like taking courses where you're in an old dust-covered room with a teacher just reading through a textbook and putting everyone to sleep. The movie "Ferris Bueller's Day Off" comes to mind. When I think of creative drawing, I think of the part where Ferris and his friends go...
In this paper, we propose a computational approach to generate neologisms consisting of homophonic puns and metaphors based on the category of the service to be named and the properties to be underlined. We describe all the linguistic resources and natural language processing techniques that we have exploited for this task.
A few years after this classic book on how to improve your brainpower was first published, a fairly average student announced that he intended to try for a place at Cambridge University. His chances were assessed as ‘slim’, since his grades were usually unexceptional. But with the help of Use Your Head, he went on to achieve four As at A-level, two starred firsts at Cambridge and a top job with a multi-national company. Teach you the vital skills of Learning How to Think and Learn, Increase your creative thinking and problem-solving capacity, Enable you to make the best of...
Graphic design is the phrase to refer to a career focused on the fine arts. In particular the term "graphic" to only the drawing is displayed on a flat surface (multi-material), and the verb "design" includes constructive sense, creative. Then you can understand, "graphic design" is to create an image, a work surface to a certain material, meaning the purpose of art decoration, beauty, serve the needs of children people.
Tham khảo sách '101 more games for trainers: a collection of the best activities from creative training techniques', ngoại ngữ, anh văn thương mại phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
This electronic book is dedicated to the millions of people to pursue excellence in research, education, scholarship and life. Its goal related to how the techniques and procedures should be used to enhance intelligence and intelligence.Thinking is a philosophical category refers to the activities of the spirit, the sense of bringing people to modify and improve the world through physical activity, making people aware of things right and behave positively to it
Tham khảo tài liệu 'creative photoshop: digital illustration and art techniques photoshop cs4- p2', công nghệ thông tin, đồ họa - thiết kế - flash phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
From architecture to animation, film to photography, the vital
role of lighting is understood across a whole spectrum of
creative disciplines. The modernist architect Le Corbusier
poetically summed up the considerable role it plays in his quote, above. Though speaking specifically about architecture, his words express succinctly just why lighting is so important in the world of 3D. Equally, he speaks for those working across the full spectrum of visual arts.
Tham khảo tài liệu 'creative photoshop: digital illustration and art techniques photoshop cs4- p3', công nghệ thông tin, đồ họa - thiết kế - flash phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
Adobe® Illustrator® CS4 lets you create artwork for a variety of uses. Illustrator’s drawing
tools let you take advantage of many ways to control color, text, and artwork in your designs.
Illustrator provides you with ways to express your creative ideas and experiment with the
presentation. Illustrator CS4 is also tightly integrated with other Adobe products such as
Photoshop® CS4 and Flash® CS4 Professional.
Tham khảo tài liệu 'creative photoshop: digital illustration and art techniques photoshop cs4- p10', công nghệ thông tin, đồ họa - thiết kế - flash phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
The language structures we focus on in this collection are ones which our research into classroom practice and feedback from teachers of various nationalities have shown to be particularly difficult to get across successfully- We have not attempted to cover all possible grammar points. But we have tried to include a wide range of techniques which you can draw on when teaching grammar points not covered here.
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