Television commercials

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  • Commercially available since the late 1920s. Color TV system began commercial broadcasting on 1953. Plasma TV was invented in 1964 by Donald Bitzer. Web TV was rolled out in 1996. Funding In 2009 the global TV market represented 1,217.2 million TV households with at least one television, and total revenues of 268.9 billion EUR

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  • In a country like the US, That is founded upon competitions and capitalism, producing clever television advertisements is the only way to keep up with a company’s competitors. If this means that false information must be presented by doctors, athletes, or celebrities to promote a product, then so be it. The US believes in freedom of speech, and the first amendment certainly protects the company’s right to advertise in a testimonial fashion.

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  • The basis of all business is buying and selling goods or services or a combination of the two. The word product is these days used for both goods and services. A television is a product and a particular type of insurance scheme may be described by the provider as a product. For the purposes of this Report the word product will be used in the former sense. Products are designed and produced and sold to customers as end items in themselves.

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  • The nonverbal aspect of an ad or commerical carries half the burden of communicating te big idea. in fact, the nonverbal message is inseparable from te verbal. As advertising copy goes through the editing process, copywriters must be prepared for an inevitable (and sometimes lengthy) succession of edits and credits from agency and client managers and legal departments. Copywriters must be more than creative; they must be patient, flexible, mature and able to exercise great self control.

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  • Marketing and advertising play a significant role in setting norms and encouraging behaviors, especially for children. Annually, children view tens of thousands of television commercials and see hundreds of billboard and poster advertisements; the majority of these commercials promote food products. As a result, children view multiple food advertisements every day, with the heaviest food advertising for the least nutritious foods and beverages.

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  • In 1978, China had only one bank. This acted both as the central bank and the commercial bank, but today there are six commercial banks, a few regional banks, and urban and rural credit co-operations, as well as the central bank. The further reform in China's financial system is still in progress. Before 1978, there were no advertisements in China, but today advertisements are part of the daily life of China's masses.

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  • This Week was launched by Associated-Rediffusion Television in January 1956, three months a�er the beginning of independent television (ITV) in Britain. It was continued by Thames Television, which took over the commercial franchise for London weekdays in 1968. For eight years, from 1978 to 1986, Thames’s main current affairs series became TVEye. The name This Week was reinstated in 1986 and the series finally closed when Thames lost its franchise in December 1992. For ease of reference, in this book I shall o�en be using ‘This Week’ as a shorthand for both series....

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  • Sport plays an important role in many people’s lives. Satellite television beams pictures of sporting events around the world, pictures which enables us to see world class performance in action. These performers had to start somewhere. 1.2 The Influence Of Social Institutions On The Development Of Sport There are four social institutions identified that has an influence on sports development.

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  • The Government is not mandating ownership structures or business models. It will be for the market to respond to this framework and bid for the relevant licence or licences in support of business plans and having regard to anticipated revenues and costs.

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  • Reality TV is only one of the ways in which the visual images of surveillance cameras are circulated. It is institutional and often commercial, so usually individuals do not have an active role in producing it – except when it comes to some programs presenting ‘the funniest home videos’. Webcams are of a different order. Also many of them are institutional and commercial, but there is a huge amount of webcams installed by individuals, for other individuals, without any commercial tone.

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  • taxes – money we pay to the state for the government to use household – group of people sharing a home licence – a piece of paper you have to buy from the government to be allowed to do something adverts – short films designed to encourage you to buy things commercial breaks – interruptions during and between programmes to show adverts finance – fund distinct – visibly or noticeably different from each other viewers – people who watch television similar – looking almost the same as each other, having almost the same appearance increasingly – more and more in...

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  • (BQ) Ebook Microwave Engineering emphasizes the fundamental concepts of Maxwell's equations, wave propagation, network analysis and design principles as applied to modern microwave engineering. Applications of microwave engineering are also changing, with increasing emphasis on commercial use of microwave technology for personal communications systems, wireless local area networks, millimeter wave collision avoidance vehicle radars, radio frequency (RF) identification tagging, direct broadcast satellite television, and many other systems related to the information infrastructure.

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  • Marketers have identified urban, low-income African-American and Latino youth as “superconsumers” of soda, candy, and snack products. Many young people report frequent snacking, unstructured meals, and eating “junk food,” such as candy, chips, and soda, for their primary meal. Recent research studying the amount and type of advertising on prime-time television programs oriented to African-American audiences compared to those for general audiences found that far more food commercials appear on shows with large...

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  • Economic forces in mass media markets result in the undersupply of diverse sources of information, inadequate production of investigative "watch dog" news and the exercise of market power by media owners. · Increasing commercialism, concentration, consolidation and conglomeration undermine the ability of newspapers, television and the Internet to promote the robust exchange of views on which a vibrant democracy depends.

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  • TV commercials for tobacco also came under fire. When th were barred by Congress in 1972, cigarette makers started talkin about how to exploit the movies in a more systematic way, usin Hollywood to position their brands in the global marketplace.

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  • During the last few decades inordinate attention has been paid to the promotion of ‘healthy’ living. This has come from governmental, academic, commercial and popular sources. Few people today can be unaware of the espoused merits of such a lifestyle. Anyone who has visited a supermarket recently, turned on the television, listened to the radio or read a magazine must have noticed that awareness of health issues is growing. Health is clearly a topical issue at both political and cultural levels....

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  • Public media, whether TV, radio or newspapers, attract sizeable audiences and are the market leaders in many countries. Without exception, the western European public broadcasting channels examined in this survey attract one-third or more of the national television audience. In contrast, audiences for public service channels in Canada, Australia and New Zealand, as well as the United States, tend to be significantly smaller.

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  • ABC receives nearly all its funding directly from the government via legislative appropriations, and is prohibited by law from airing commercial advertising on domestic television and radio services (although it does have the capacity to earn additional revenue via merchandising). Early in its history, ABC was funded by a license fee, though this was abolished in 1973 when the Labor government argued that the near-universality of television and radio meant that direct public funding was a more equitable method of providing revenue (Inglis 2006). In 2008, ABC received $728.

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  • One event dominates the consciousness of America every year in early February. The two weeks leading up to the Super Bowl are filled with interviews, stories of football greatness, predictions, and, unfortunately, the occasional scandal. On Super Bowl Sunday fans gather around television sets at the local bar or in their living room to watch two teams play for the Lombardi Trophy. Those who aren’t fans of the game and don’t watch it much during the regular season often tune in to the Super Bowl (or at least the high-priced commercials that have become a part of the spectacle)....

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  • Only a few years ago professional football in England was in a state of serious decline. Attendances were falling, revenues were stagnant and the image of the game wasmarred by hooliganism.Academic economists and the business and finance community paid very little attention to the sector, and most of the publicity surrounding the sport was bad. Since the start of the 1990s, however, professional football in England and elsewhere has experienced an astonishing transformation.

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