(BQ) Part 2 book "Global marketing" has contents: Product decisions, pricing decisions and terms of doing business, distribution decisions, communication decisions (promotion strategies), cross-cultural sales negotiations, organization and control of the global marketing programme.
This chapter presents the following content: Global marketing today, looking at the global marketing environment, deciding whether to go global, deciding which markets to enter, deciding how to enter the market, deciding on the global marketing program, deciding on the global marketing organization.
(BQ) Part 2 book "Global marketing management" has contents: Global pricing, communicating with the world consumer, global marketing and the internet, marketing strategies for emerging markets, export and import management, global logistics and distribution,...and other contents.
Chapter 8: Global marketing. In this chapter you will learn: Describe the components of a country market assessment, understand the marketing opportunities in BRIC countries, identify the various market entry strategies, highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.
(BQ) Part 1 book "Global marketing" has contents: Global marketing in the firm, initiation of internationalization, internationalization theories, development of the firm’s international competitiveness, global marketing research,...and other contents.
Carbon offsets are an innovative tool for allowing companies and individuals to reduce
greenhouse gas emissions beyond what they can easily achieve on their own. In the past
two years, interest in carbon offsets has grown dramatically as companies and concerned
consumers have sought ways to help mitigate climate change. However, the global
market for voluntary carbon offsets is currently unregulated, which has led to growing
concerns about whether buyers are really getting what they are paying for.
The main restructuring of the garment industry in Europe and America, involving consolidation and relocation, has already happened, said Scheffer. Production shifted offshore massively in a way that nobody predicted. Currently, production in these regions is primarily restricted to up-market niche markets, he explained.
Chapter 15 discuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing decisions; discuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing decisions; explain how companies adapt their marketing mixes for international markets; identify the three major forms of international marketing organization.
Chapter 21 - Tapping into global markets. In this chapter, we will address the following questions: What factors should a company review before deciding to go abroad? How can companies evaluate and select specific foreign markets to enter? What are the differences between marketing in a developing and a developed market? What are the major ways of entering a foreign market?
Chapter 3 - Doing business in global markets. The purpose of this chapter is: Discuss the importance of the global market and the roles of comparative advantage and absolute advantage in global trade, explain the importance of importing and exporting, and understand key terms used in global business, illustrate the strategies used in reaching global markets and explain the role of multinational corporations,…
The European Commission contracted RAND Europe and the Trimbos Institute to analyse in detail the operation of the world market in illicit drugs and the policies aimed at curtailing it. This was in the context of the European Union’s Strategy on Drugs 20052012 which calls for evidence-based policies and in turn responds to the EU Resolution adopted by the UN’s Commission on Narcotic Drugs, calling for ‘… an objective, scientific, balanced and transparent assessment by Member States of the global progress achieved and of the difficulties encountered in...
Chapter 16 - Global marketing and R&D. After studying this chapter you will be able to understand: Explain why it might make sense to vary the attributes of a product from country to country, recognize why and how a firm's distribution strategy might vary among countries, identify why and how advertising and promotional strategies might vary among countries,...
Chapter 16 - Integrated marketing communications and international advertising. After studying this chapter you will be able to understand: Local market characteristics that affect the advertising and promotion of products, the strengths and weaknesses of sales promotions and public relations in global marketing, when global advertising is most effective; when modified advertising is necessary,...
After studying this chapter, you should have a good understanding of: The importance of international expansion as a viable diversification strategy; the sources of national advantage that is, why an industry in a given country is more (or less) successful than the same industry in another country; the motivations (or benefits) and the risks associated with international expansion, including the emerging trend for greater offshoring and outsourcing activity;...
Chapter 5 decribes Canada in the global economy. In this chapter you will learn: That trade is crucial to Canada’s economic well-being, the importance of specialization & comparative advantage in international trade, how the value of a currency is established on foreign exchange markets, the economic costs of trade barriers, about multilateral trade agreements & free trade zones.
Chapter 1 - The scope and challenge of international marketing. What you should learn from chapter 1: The benefi ts of international markets, the changing face of U.S. business, the scope of the international marketing task, the importance of the self-reference criterion (SRC) in international marketing, the increasing importance of global awareness, the progression of becoming a global marketer.
Chapter 3 - History and Geography: The foundations of culture. Geography and history in chapter 3 are included as important dimensions in understanding cultural and market differences among countries. Not to be overlooked is concern for the deterioration of the global ecological environment and the multinational company’s critical responsibility to protect it.
Chapter 4 - Cultural dynamics in assessing global markets. In this chapter, the following content will be discussed: The importance of culture to an international marketer, definition and origins of culture, the elements of culture, the impact of cultural change and cultural borrowing, strategies of planned and unplanned change.
Chapter 9 - Economic development and the Americas. What you should learn from chapter 9: The importance of time zones for trade relationships and marketing operations, the political and economic changes affecting global marketing, the connection between the economic level of a country and the marketing task, the variety of stages of economic development among American nations,...