The global market

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  • (BQ) Part 2 book "Global marketing" has contents: Product and brand decisions, pricing decisions, global marketing channels and physical distribution, strategic elements of competitive advantage, leading, organizing, and controlling the global marketing effort, the digital revolution and the global e marketplace,...and other contents.

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  • (BQ) Part 2 book "Global marketing" has contents: Product decisions, pricing decisions and terms of doing business, distribution decisions, communication decisions (promotion strategies), cross-cultural sales negotiations, organization and control of the global marketing programme.

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  • This chapter presents the following content: Global marketing today, looking at the global marketing environment, deciding whether to go global, deciding which markets to enter, deciding how to enter the market, deciding on the global marketing program, deciding on the global marketing organization.

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  • (BQ) Part 2 book "Global marketing management" has contents: Global pricing, communicating with the world consumer, global marketing and the internet, marketing strategies for emerging markets, export and import management, global logistics and distribution,...and other contents.

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  • Chapter 8: Global marketing. In this chapter you will learn: Describe the components of a country market assessment, understand the marketing opportunities in BRIC countries, identify the various market entry strategies, highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.

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  • (BQ) Part 1 book "Global marketing" has contents: Introduction to global marketing, the global economic environment, the global trade environment, social and cultural environments, the political, legal, and regulatory environments of global marketing, global information systems and market research,...and other contents.

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  • (BQ) Part 1 book "Global marketing" has contents: Global marketing in the firm, initiation of internationalization, internationalization theories, development of the firm’s international competitiveness, global marketing research,...and other contents.

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  • (BQ) Part 1 book "Global marketing" has contents: Introduction to global marketing, the global economic environment, the global trade environment, social and cultural environments; the political, legal, and regulatory environments; global information systems and market research,...and other contents.

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  • (BQ) Part 2 book "Global marketing" has contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,...and other contents.

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  • (BQ) Part 1 book "Microeconomics" has contents: What is economics, the economic problem, demand and supply, efficiency and equity, government actions in markets, global markets in action, utility and demand; possibilities, preferences, and choices.

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  • Carbon offsets are an innovative tool for allowing companies and individuals to reduce greenhouse gas emissions beyond what they can easily achieve on their own. In the past two years, interest in carbon offsets has grown dramatically as companies and concerned consumers have sought ways to help mitigate climate change. However, the global market for voluntary carbon offsets is currently unregulated, which has led to growing concerns about whether buyers are really getting what they are paying for.

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  • Chapter 21 - Tapping into global markets. In this chapter, we will address the following questions: What factors should a company review before deciding to go abroad? How can companies evaluate and select specific foreign markets to enter? What are the differences between marketing in a developing and a developed market? What are the major ways of entering a foreign market?

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  • The main restructuring of the garment industry in Europe and America, involving consolidation and relocation, has already happened, said Scheffer. Production shifted offshore massively in a way that nobody predicted. Currently, production in these regions is primarily restricted to up-market niche markets, he explained.

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  • Chapter 15 discuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing decisions; discuss how the international trade system, economic, political-legal, and cultural environments affect a company’s international marketing decisions; explain how companies adapt their marketing mixes for international markets; identify the three major forms of international marketing organization.

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  • Chapter 3 - Doing business in global markets. The purpose of this chapter is: Discuss the importance of the global market and the roles of comparative advantage and absolute advantage in global trade, explain the importance of importing and exporting, and understand key terms used in global business, illustrate the strategies used in reaching global markets and explain the role of multinational corporations,…

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  • The European Commission contracted RAND Europe and the Trimbos Institute to analyse in detail the operation of the world market in illicit drugs and the policies aimed at curtailing it. This was in the context of the European Union’s Strategy on Drugs 20052012 which calls for evidence-based policies and in turn responds to the EU Resolution adopted by the UN’s Commission on Narcotic Drugs, calling for ‘… an objective, scientific, balanced and transparent assessment by Member States of the global progress achieved and of the difficulties encountered in...

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  • Only multinational giants facilitate and benefit from the globalization of markets. The most global markets currently are markets for consumer products.

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  • Chapter 16 - Global marketing and R&D. After studying this chapter you will be able to understand: Explain why it might make sense to vary the attributes of a product from country to country, recognize why and how a firm's distribution strategy might vary among countries, identify why and how advertising and promotional strategies might vary among countries,...

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  • Chapter 16 - Integrated marketing communications and international advertising. After studying this chapter you will be able to understand: Local market characteristics that affect the advertising and promotion of products, the strengths and weaknesses of sales promotions and public relations in global marketing, when global advertising is most effective; when modified advertising is necessary,...

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  • After studying this chapter, you should have a good understanding of: The importance of international expansion as a viable diversification strategy; the sources of national advantage that is, why an industry in a given country is more (or less) successful than the same industry in another country; the motivations (or benefits) and the risks associated with international expansion, including the emerging trend for greater offshoring and outsourcing activity;...

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