Tourism Marketing for Cities and Towns teaches readers how to develop a city’s brand to attract tourists and their spending. The brand that is developed will use a city’s already existing tourist attractions, distinctive cultural features, natural beauty, and/or heritage. These unique features plus the available tourist services can then be packaged together and promoted to tourist segments, including day visitors, business travelers, and traditional tourists.
Be aware of Marketing , Service Marketing & Tourism Marketing concepts
Identify the similarity and the differences between Service Marketing & Tourism Marketing
List characteristics of Services and Marketing - Mix Components
Classify the differences between marketing and sales.
Tourism Marketing for Cities and Towns teaches readers how to develop a city’s
brand to attract tourists and their spending. The brand that is developed will
use a city’s already existing tourist attractions, distinctive cultural features,
natural beauty, and/or heritage. These unique features plus the available tourist
services can then be packaged together and promoted to tourist segments,
including day visitors, business travelers, and traditional tourists.
Sustainable tourism, sustainable development through tourism, principles of sustainable
development in tourism and tourism development in terms of sustainable tourism, in the
literature often treated as names for the same phenomenon, are becoming increasingly
interesting for scholars and practicians of tourism from various countries.
This Marketing Plan is based on the Northern Territory
Tourism Strategic Plan 2003-2007. The Strategic Plan was
launched in November 2003, following extensive
consultation with industry. The Strategic Plan provides a
framework and clear direction for a sustainable tourism
industry in the Northern Territory for future generations of
visitors and residents.
Tourism is big business and getting bigger. In the 20 years from1980 to 2000
global tourism receipts increased at an annual rate of nearly 8 per cent,
much faster than the rate of world economic growth of around 3 per cent.
In 2000, income from tourism combined with passenger transport totaled
more than $575 billion, making this sector the world number one export
earner, ahead of automotive production, chemicals, petroleum and food
(UNEP web site1).
Effective tourism managers who are able and willing to apply appropriate
management techniques are increasingly needed. They should
possess an understanding of the specialised management functions
such as financial management, human resource management, as well
as an appreciation of the structure, economics, and historical development
of the tourism industry.
As consumers increasingly value environmental resources they are prepared to pay for them
premium prices (Pigram,1996; Archer,1996; Thomas, 1992; Garrod and Willis, 1992; Laarman, and
Gregersen, 1996). Hence, local resources become a central asset for destinations and tourism
suppliers and their sustainability a core function of tourism marketing. Middleton and Hawkins
Hence, tourism marketing should not only be regarded as a tool for attracting more visitors to a
region, as it has been the case for most destinations. Instead, tourism marketing should operate as
a mechanism to facilitate regional development objectives and to rationalise the provision of
tourism in order to ensure that the strategic objectives of destinations are achieved. Tourism
marketing should also ensure equitable returns-on-resources-utilised for the production and
delivery of tourism products, as well as the regeneration of these resources.
Often destinations are artificially divided by
geographical and political barriers, which fail to take into consideration consumer preferences or
tourism industry functions. An example of that is the Alps shared by France, Austria, Switzerland,
Italy by often perceived and consumed as part of the same product by skiers. For the purpose of
this paper destinations are considered to be a defined geographical region which is understood by
its visitors as a unique entity, with a political and legislative framework for tourism marketing and
Information Communication Technologies and City Marketing.City marketing (related to city branding) is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there It is used to alter the external perceptions of a city in order to encourage tourism, attract inward migration of residents, or enable business relocation. A significant feature of city marketing is the development of new landmark, or 'flagship', buildings and structures.
In order to address the human resource challenges
facing China’s hotel and travel industry, a
roundtable discussion was held at Zhejiang
University in conjunction with the Hong Kong
Polytechnic University International Executive
Development Center. Participants from hotels,
travel agencies, and academic institutions attended
the discussion. The theme for the roundtable
discussion was “Human resource challenges facing
the hotel and travel industry in China”.
This paper outlines some examples of the ways in which these measures have been undertaken at the
enterprise level and the accreditation framework within which these are often established. It also
proposes the idea that it may be useful to extend satisfaction measurement from a focus on the enterprise to
that of the destination. This is a much more complex task that at the individual enterprise level but may be
worth the effort as destinations compete for market share.
PSI President and CEO Karl Hofmann recalls:
“In just over 10 years, the YouthAIDS platform grew into a brand that drove attention and
resources for HIV prevention and education. PSI, at that time, was a highly successful
implementing organization but traveled below the radar with little brand awareness
except among a small set of development insiders. By creatively marketing the HIV
implementation arm of our organization in a more attractive and media friendly way,
Roberts was able to give YouthAIDS real substance and to raise diversified funds.
Destination marketing is increasingly becoming extremely competitive worldwide. This paper
explains the destination concept and attempts to synthesise several models for strategic marketing
and management of destinations. It provides an overview of several techniques widely used and
illustrates examples from around the world. The paper also explains that marketing of destinations
should balance the strategic objectives of all stakeholders as well the sustainability of local
Kinh tế du lịch và phát triển bền vững
cho các gợi ý hữu ích để Luca De Benedictis. Hỗ trợ nghiên cứu tuyệt vời bởi Fabio Manca thừa nhận với lòng biết ơn. Hỗ trợ tài chính từ Interreg IIIC là ghi nhận của Francesco Pigliaru. Sự phát triển quan điểm của các nước du lịch Copeland (1991), Hazari và Sgro (1995), Lanza và Pigliaru (1994, 2000a, b).
Our model might be a useful instrument for both academics and practitioners who want to better understand consumer
behavior; it may also serve as a basis to successfully create, market and monitor luxury brands or products in a cross-
cultural context. Even if the world of luxury products is not homogeneous, we believe that the underlying consumer
motives and desires transcend national boundaries in a structure that derives from the individual‘s situation and the luxury
Earlier this year, Israel and the Palestinian Authority announced a cease-fire in the four-year-long intifada. Whether the peace holds or not, Israeli companies have adapted their business to the current threat. In this interesting and well-written book, these companies share their secrets. Information from interviews is presented as Q&A, then discussed. The author interviews an Israeli CEO, for example, then discusses the main points. A summary follows. The book proceeds like this through three sectors: hotel/tourism, high technology, and transportation...
Although there is plenty of literature on destination planning and development of facilities (Inskeep,
1991 and 1994; Pearce, 1989; Gunn, 1994; Davidson and Maitland, 1997), there are few textbooks
examining destination marketing (Heath and Wall, 1992; Goodall and Ashworth, 1988) and even
fewer illustrate destinations as an experience-provider for tourists and locals (Ryan, 1997 and 1991a).
This is also reflected in the academic literature published in journals and other scientific publications.
Sự gia tăng số lượng du lịch đã dẫn đến một loạt các vấn đề môi trường, từ áp lực trên các dịch vụ nước thải xả rác và ùn tắc trong thị trấn Hvar. Đường bờ biển và cảnh quan, cùng với các di tích văn hóa, tài nguyên thiên nhiên có giá trị nhất và là một phần của việc thu hút khách du lịch đến khu vực. Theo Luật Bảo vệ Thiên nhiên, đảo Pakleni otoci và đảo nhỏ Galesnik (ở lối vào cảng Hvar) đang được coi là vùng cảnh quan bảo vệ. Theo Luật Bảo...