Tourism marketing

Xem 1-20 trên 55 kết quả Tourism marketing
  • Tourism Marketing for Cities and Towns teaches readers how to develop a city’s brand to attract tourists and their spending. The brand that is developed will use a city’s already existing tourist attractions, distinctive cultural features, natural beauty, and/or heritage. These unique features plus the available tourist services can then be packaged together and promoted to tourist segments, including day visitors, business travelers, and traditional tourists.

    pdf328p transang4 01-10-2012 68 38   Download

  • Be aware of Marketing , Service Marketing & Tourism Marketing concepts Identify the similarity and the differences between Service Marketing & Tourism Marketing List characteristics of Services and Marketing - Mix Components Classify the differences between marketing and sales.

    ppt129p minhsilver133 04-05-2013 71 27   Download

  • Tourism Marketing for Cities and Towns teaches readers how to develop a city’s brand to attract tourists and their spending. The brand that is developed will use a city’s already existing tourist attractions, distinctive cultural features, natural beauty, and/or heritage. These unique features plus the available tourist services can then be packaged together and promoted to tourist segments, including day visitors, business travelers, and traditional tourists.

    pdf327p orchid_1 28-09-2012 37 12   Download

  • Sustainable tourism, sustainable development through tourism, principles of sustainable development in tourism and tourism development in terms of sustainable tourism, in the literature often treated as names for the same phenomenon, are becoming increasingly interesting for scholars and practicians of tourism from various countries.

    pdf489p baobinh1311 25-09-2012 42 21   Download

  • This Marketing Plan is based on the Northern Territory Tourism Strategic Plan 2003-2007. The Strategic Plan was launched in November 2003, following extensive consultation with industry. The Strategic Plan provides a framework and clear direction for a sustainable tourism industry in the Northern Territory for future generations of visitors and residents.

    pdf31p moser 04-03-2009 198 88   Download

  • Tourism is big business and getting bigger. In the 20 years from1980 to 2000 global tourism receipts increased at an annual rate of nearly 8 per cent, much faster than the rate of world economic growth of around 3 per cent. In 2000, income from tourism combined with passenger transport totaled more than $575 billion, making this sector the world number one export earner, ahead of automotive production, chemicals, petroleum and food (UNEP web site1).

    pdf325p conrepcon 12-04-2012 71 35   Download

  • Effective tourism managers who are able and willing to apply appropriate management techniques are increasingly needed. They should possess an understanding of the specialised management functions such as financial management, human resource management, as well as an appreciation of the structure, economics, and historical development of the tourism industry.

    pdf423p kimngan_1 06-11-2012 47 14   Download

  • As consumers increasingly value environmental resources they are prepared to pay for them premium prices (Pigram,1996; Archer,1996; Thomas, 1992; Garrod and Willis, 1992; Laarman, and Gregersen, 1996). Hence, local resources become a central asset for destinations and tourism suppliers and their sustainability a core function of tourism marketing. Middleton and Hawkins (1998,p.

    pdf153p lenh_hoi_xung 21-02-2013 34 9   Download

  • Hence, tourism marketing should not only be regarded as a tool for attracting more visitors to a region, as it has been the case for most destinations. Instead, tourism marketing should operate as a mechanism to facilitate regional development objectives and to rationalise the provision of tourism in order to ensure that the strategic objectives of destinations are achieved. Tourism marketing should also ensure equitable returns-on-resources-utilised for the production and delivery of tourism products, as well as the regeneration of these resources.

    pdf90p lenh_hoi_xung 21-02-2013 34 7   Download

  • Often destinations are artificially divided by geographical and political barriers, which fail to take into consideration consumer preferences or tourism industry functions. An example of that is the Alps shared by France, Austria, Switzerland, Italy by often perceived and consumed as part of the same product by skiers. For the purpose of this paper destinations are considered to be a defined geographical region which is understood by its visitors as a unique entity, with a political and legislative framework for tourism marketing and planning.

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  • Information Communication Technologies and City Marketing.City marketing (related to city branding) is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there It is used to alter the external perceptions of a city in order to encourage tourism, attract inward migration of residents, or enable business relocation. A significant feature of city marketing is the development of new landmark, or 'flagship', buildings and structures.

    pdf438p ngocuyen 15-07-2009 320 167   Download

  • In order to address the human resource challenges facing China’s hotel and travel industry, a roundtable discussion was held at Zhejiang University in conjunction with the Hong Kong Polytechnic University International Executive Development Center. Participants from hotels, travel agencies, and academic institutions attended the discussion. The theme for the roundtable discussion was “Human resource challenges facing the hotel and travel industry in China”.

    pdf5p hanhnguyen72 29-10-2009 152 47   Download

  • This paper outlines some examples of the ways in which these measures have been undertaken at the enterprise level and the accreditation framework within which these are often established. It also proposes the idea that it may be useful to extend satisfaction measurement from a focus on the enterprise to that of the destination. This is a much more complex task that at the individual enterprise level but may be worth the effort as destinations compete for market share.

    pdf9p moser 04-03-2009 217 44   Download

  • PSI President and CEO Karl Hofmann recalls: “In just over 10 years, the YouthAIDS platform grew into a brand that drove attention and resources for HIV prevention and education. PSI, at that time, was a highly successful implementing organization but traveled below the radar with little brand awareness except among a small set of development insiders. By creatively marketing the HIV implementation arm of our organization in a more attractive and media friendly way, Roberts was able to give YouthAIDS real substance and to raise diversified funds.

    pdf42p lenh_hoi_xung 21-02-2013 36 10   Download

  • Destination marketing is increasingly becoming extremely competitive worldwide. This paper explains the destination concept and attempts to synthesise several models for strategic marketing and management of destinations. It provides an overview of several techniques widely used and illustrates examples from around the world. The paper also explains that marketing of destinations should balance the strategic objectives of all stakeholders as well the sustainability of local resources.

    pdf30p lenh_hoi_xung 21-02-2013 29 9   Download

  • Kinh tế du lịch và phát triển bền vững cho các gợi ý hữu ích để Luca De Benedictis. Hỗ trợ nghiên cứu tuyệt vời bởi Fabio Manca thừa nhận với lòng biết ơn. Hỗ trợ tài chính từ Interreg IIIC là ghi nhận của Francesco Pigliaru. Sự phát triển quan điểm của các nước du lịch Copeland (1991), Hazari và Sgro (1995), Lanza và Pigliaru (1994, 2000a, b).

    pdf32p myngoc1 07-09-2011 21 8   Download

  • Our model might be a useful instrument for both academics and practitioners who want to better understand consumer behavior; it may also serve as a basis to successfully create, market and monitor luxury brands or products in a cross- cultural context. Even if the world of luxury products is not homogeneous, we believe that the underlying consumer motives and desires transcend national boundaries in a structure that derives from the individual‘s situation and the luxury value dimensions.

    pdf14p nhacchovina 22-03-2013 35 8   Download

  • Earlier this year, Israel and the Palestinian Authority announced a cease-fire in the four-year-long intifada. Whether the peace holds or not, Israeli companies have adapted their business to the current threat. In this interesting and well-written book, these companies share their secrets. Information from interviews is presented as Q&A, then discussed. The author interviews an Israeli CEO, for example, then discusses the main points. A summary follows. The book proceeds like this through three sectors: hotel/tourism, high technology, and transportation...

    pdf0p transang3 30-09-2012 33 7   Download

  • Although there is plenty of literature on destination planning and development of facilities (Inskeep, 1991 and 1994; Pearce, 1989; Gunn, 1994; Davidson and Maitland, 1997), there are few textbooks examining destination marketing (Heath and Wall, 1992; Goodall and Ashworth, 1988) and even fewer illustrate destinations as an experience-provider for tourists and locals (Ryan, 1997 and 1991a). This is also reflected in the academic literature published in journals and other scientific publications.

    pdf82p lenh_hoi_xung 21-02-2013 16 7   Download

  • Sự gia tăng số lượng du lịch đã dẫn đến một loạt các vấn đề môi trường, từ áp lực trên các dịch vụ nước thải xả rác và ùn tắc trong thị trấn Hvar. Đường bờ biển và cảnh quan, cùng với các di tích văn hóa, tài nguyên thiên nhiên có giá trị nhất và là một phần của việc thu hút khách du lịch đến khu vực. Theo Luật Bảo vệ Thiên nhiên, đảo Pakleni otoci và đảo nhỏ Galesnik (ở lối vào cảng Hvar) đang được coi là vùng cảnh quan bảo vệ. Theo Luật Bảo...

    pdf38p myngoc1 07-09-2011 28 6   Download

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