Xem 1-20 trên 1972 kết quả Towards
  • Abstract Purpose The purpose of this study is to investigate the relationship between advertisement terminology and consumer product knowledge in the attitudes toward advertisements and brands. Design/Methodology/Approach One hundred and twenty undergraduates participated in a 2 9 2 (terminologies are used versus terminologies are not used 9 high consumer product knowledge versus low consumer product knowledge) between-subjects design.

    pdf7p toan184 11-01-2011 118 15   Download

  • Consumer financing have become increasingly important in the private sector of Pakistan for the last two decades. With the new reforms in the banking sector, the marketing of financial products has become very competitive, creating a needfor strategizing the marketing efforts. This study investigates the shift of Pakistani consumers towards the use of plastic money, with emphasis on credit cards. A survey of consumers holding (at least) one or no credit card were used for data collection.

    pdf12p toan184 11-01-2011 137 12   Download

  • The three chapters of this report cover an assessment on the impacts of China ’s accession to the WTO (World Trade Organization), an analysis on Free Trade Areas in China, Japan and Korea, and an analysis on the perspectives and issues of Japanese and Korean direct investment in China, with a focus on technology transfer. These three areas represent the major issues related to the trend toward liberalized trade and investment in Northeast Asia.

    pdf47p truongdoan 10-11-2009 124 11   Download

  • Ebook Towards career fitness is an invaluable aid: it can allow you to add, in a manageable way, a powerful thread to your career management activity and thus give your career progression a positive boost.

    pdf46p kinhadthu 17-11-2016 19 6   Download

  • This study aims to investigate customer attitudes towards marketing activities in the smartphone market in Vietnam. In order to reach this aim, the index of consumer sentiment towards marketing, which is based on the marketing mix paradigm (4Ps), is adopted.

    pdf11p hieutinhcotu 19-06-2017 8 5   Download

  • Towards an Agent Oriented approach to Software Engineering describes a methodology for agent oriented software engineering, called tropos. Tropos is based on three key ideas. First, the notion of agent and all the re lated mentalistic notions (for instance: goals and plans) are used in all phases of software development, from the early analysis down to the actual implementation.


    pdf6p namdmcist 24-05-2015 17 4   Download

  • 3D models are getting more and more attention from the research community. The application potential of 3D models is enormous, especially in creating virtual environments. In Vietnam National University - Hanoi, there is a need for a test-bed 3D environment for research in virtual reality and advance learning techniques. This need raises a very good motivation for the research of 3D reconstruction. In this paper, we present our work toward the creating of a 3D model of Vietnam National University - Hanoi automatically from image sequences.

    pdf11p tuanlocmuido 19-12-2012 32 2   Download

  • This paper discusses the task of formulating a model of linguistic performance and proposes an approach toward this goal that is oriented toward an embodiment of the model as a digital-computer program. The methodology of current linguistic theory is criticized for several of its features that render it inapplicable to a realistic model of performance, and remedies for these deficiencies are proposed.

    pdf14p nghetay_1 06-04-2013 10 2   Download

  • This paper describes a novel approach towards the empirical approximation of discourse relations between different utterances in texts. Following the idea that every pair of events comes with preferences regarding the range and frequency of discourse relations connecting both parts, the paper investigates whether these preferences are manifested in the distribution of relation words (that serve to signal these relations).

    pdf5p nghetay_1 07-04-2013 17 2   Download

  • In this paper we discuss our approach toward establishing a model of the acquisition of English grammatical structures by users of our English language tutoring system, which has been designed for deaf users of American Sign Language. We explore the correlation between a corpus of error-tagged texts and their holistic proficiency scores assigned by experts in order to draw initial conclusions about what language errors typically occur at different levels of proficiency in this population.

    pdf8p bunrieu_1 18-04-2013 23 2   Download

  • The paper will try to identify the various concurrent factors which, in the last years, have contributed to the increasing attention paid to the issue of reusable linguistic resources for natural language processing. The role of various major Organisations (EEC, Council of Europe, DARPA, NEH, etc.) will be examined, taking into account the reasons which seem to have stimulated their active participation.

    pdf1p buncha_1 08-05-2013 18 2   Download

  • This research aims to suggest solutions to capacity buiding of university presidents toward competence-based approach, which will contribute to an increasingly quality improvement of university presidents in Hanoi in a context of a substantial and comprehensive renewal of higher education of Vietnam today.

    pdf24p change01 05-05-2016 12 2   Download

  • In this paper we present a method to group adjectives according to their meaning, as a first step towards the automatic identification of adjectival scales. We discuss the properties of adjectival scales and of groups of semantically related adjectives and how they imply sources of linguistic knowledge in text corpora. We describe how our system exploits this linguistic knowledge to compute a measure of similarity between two adjectives, using statistical techniques and without having access to any semantic information about the adjectives. ...

    pdf11p bunmoc_1 20-04-2013 28 1   Download

  • While both theoretical and empirical studies of questionanswering have revealed the inadequacy of traditional definitions of Ve*-no q u e s t i o n s (YNQs), little progress has been made toward a more satisfactory redefinition. This paper reviews the limitations of several proposed revisions. It proposes a new definition of YNQs baaed upon research on a type of conversational termed here setdar i m p / i e , , t u r e , that helps define appropriate responses to YNQs. By representing YNQs as sealer qtteriee it is possible to support a wider variety of system anti...

    pdf4p bungio_1 03-05-2013 18 1   Download

  • Aligning sentences belonging to comparable monolingual corpora has been suggested as a first step towards training text rewriting algorithms, for tasks such as summarization or paraphrasing. We present here a new monolingual sentence alignment algorithm, combining a sentence-based TF*IDF score, turned into a probability distribution using logistic regression, with a global alignment dynamic programming algorithm. Our approach provides a simpler and more robust solution achieving a substantial improvement in accuracy over existing systems. ...

    pdf8p bunthai_1 06-05-2013 15 1   Download

  • The thesis was undertaken to build a scientific basis for the solution of agricultural development towards sustainability in the Red River Delta in Vietnam.

    doc27p change01 05-05-2016 12 1   Download

  • FlexRAM: Toward an Advanced Intelligent Memory System A Retrospective Paper lead to our ICCD-1999 FlexRAM paper started in 1996. At that time, there was great interest in potential of integrating compute capabilities in large DRAM memories — an architecture called processing in memory (PIM) or intelligent memory.

    pdf2p doanhtuanbkhn 12-07-2016 15 1   Download

  • With the aim of contributing to this research field, this paper adopts a new approach to find out consumers’ perception and behaviors towards green consumption by constructing a survey tool.

    pdf9p thithi300610 09-03-2018 0 0   Download

  • This paper explores the environmental awareness of Vietnamese consumers, their understanding of eco- products and attitude towards green purchasing through a questionnaire survey in three big cities of Vietnam - Hanoi, Ho Chi Minh City and Da Nang.

    pdf13p thithi300610 09-03-2018 1 0   Download

  • The objective of this study is to explore students’ attitude toward learning English. Data were collected through a questionnaire from a sample of 694 students at Nong Lam University. The results of the study showed that the students have positive attitude toward learning English as a foreign language.

    pdf9p tieuthi3006 16-03-2018 0 0   Download


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