Abstract Purpose The purpose of this study is to investigate the relationship between advertisement terminology and consumer product knowledge in the attitudes toward advertisements and brands. Design/Methodology/Approach One hundred and twenty undergraduates participated in a 2 9 2 (terminologies are used versus terminologies are not used 9 high consumer product knowledge versus low consumer product knowledge) between-subjects design.
Consumer financing have become increasingly important in the private sector of Pakistan for the last two decades. With the new reforms in the banking sector, the marketing of financial products has become very competitive, creating a needfor strategizing the marketing efforts. This study investigates the shift of Pakistani consumers towards the use of plastic money, with emphasis on credit cards. A survey of consumers holding (at least) one or no credit card were used for data collection.
The three chapters of this report cover an assessment on the impacts of China ’s
accession to the WTO (World Trade Organization), an analysis on Free Trade Areas in
China, Japan and Korea, and an analysis on the perspectives and issues of Japanese and
Korean direct investment in China, with a focus on technology transfer. These three
areas represent the major issues related to the trend toward liberalized trade and
investment in Northeast Asia.
Towards an Agent Oriented approach to Software Engineering describes a methodology for agent oriented software engineering, called tropos. Tropos is based on three key ideas. First, the notion of agent and all the re lated mentalistic notions (for instance: goals and plans) are used in all phases of software development, from the early analysis down to the actual implementation.
3D models are getting more and more attention from the research community. The application potential of 3D models is enormous, especially in creating virtual environments. In Vietnam National University - Hanoi, there is a need for a test-bed 3D environment for research in virtual reality and advance learning techniques. This need raises a very good motivation for the research of 3D reconstruction. In this paper, we present our work toward the creating of a 3D model of Vietnam National University - Hanoi automatically from image sequences.
This paper discusses the task of formulating a model of linguistic performance and proposes an approach toward this goal that is oriented toward an embodiment of the model as a digital-computer program. The methodology of current linguistic theory is criticized for several of its features that render it inapplicable to a realistic model of performance, and remedies for these deficiencies are proposed.
This paper describes a novel approach towards the empirical approximation of discourse relations between different utterances in texts. Following the idea that every pair of events comes with preferences regarding the range and frequency of discourse relations connecting both parts, the paper investigates whether these preferences are manifested in the distribution of relation words (that serve to signal these relations).
In this paper we discuss our approach toward establishing a model of the acquisition of English grammatical structures by users of our English language tutoring system, which has been designed for deaf users of American Sign Language. We explore the correlation between a corpus of error-tagged texts and their holistic proﬁciency scores assigned by experts in order to draw initial conclusions about what language errors typically occur at different levels of proﬁciency in this population.
The paper will try to identify the various concurrent factors which, in the last years, have contributed to the increasing attention paid to the issue of reusable linguistic resources for natural language processing. The role of various major Organisations (EEC, Council of Europe, DARPA, NEH, etc.) will be examined, taking into account the reasons which seem to have stimulated their active participation.
This research aims to suggest solutions to capacity buiding of university presidents toward competence-based approach, which will contribute to an increasingly quality improvement of university presidents in Hanoi in a context of a substantial and comprehensive renewal of higher education of Vietnam today.
In this paper we present a method to group adjectives according to their meaning, as a first step towards the automatic identification of adjectival scales. We discuss the properties of adjectival scales and of groups of semantically related adjectives and how they imply sources of linguistic knowledge in text corpora. We describe how our system exploits this linguistic knowledge to compute a measure of similarity between two adjectives, using statistical techniques and without having access to any semantic information about the adjectives. ...
While both theoretical and empirical studies of questionanswering have revealed the inadequacy of traditional definitions of Ve*-no q u e s t i o n s (YNQs), little progress has been made toward a more satisfactory redefinition. This paper reviews the limitations of several proposed revisions. It proposes a new
definition of YNQs baaed upon research on a type of
conversational termed here setdar i m p / i e , , t u r e , that helps define appropriate responses to YNQs. By representing YNQs as sealer qtteriee it is possible to support a wider variety of system anti...
Aligning sentences belonging to comparable monolingual corpora has been suggested as a ﬁrst step towards training text rewriting algorithms, for tasks such as summarization or paraphrasing. We present here a new monolingual sentence alignment algorithm, combining a sentence-based TF*IDF score, turned into a probability distribution using logistic regression, with a global alignment dynamic programming algorithm. Our approach provides a simpler and more robust solution achieving a substantial improvement in accuracy over existing systems. ...
FlexRAM: Toward an Advanced Intelligent Memory System A Retrospective Paper lead to our ICCD-1999 FlexRAM paper started in 1996. At that time, there was great interest in potential of integrating compute capabilities in large DRAM memories — an architecture called processing in memory (PIM) or intelligent memory.
Tham khảo tài liệu 'báo cáo hóa học: " atomic force microscopy investigation of the kinetic growth mechanisms of sputtered nanostructured au film on mica: towards a nanoscale morphology control"', luận văn - báo cáo phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
Tham khảo tài liệu 'voices of fear and safety¿ women¿s ambivalence towards breast cancer and breast health: a qualitative study from jordan', y tế - sức khoẻ, sức khỏe phụ nữ phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
In 1987, the United Nations published a document that challenged the economic orthodoxy of the relationship between development and environmental degradation. Called Our Common Future 1, it emphasised the concept of ‘sustainable development’.
In theory, sustainable development simply means meeting the needs of the present generation, without compromising the needs of future generations. The true challenge of sustainable development lies in putting the theory into practice.
Cleaner production provides a practical way of moving towards sustainable
This study investigated young female consumers' beauty product shopping behavioural patterns, their perceived importance of product attributes, and their attitude towards and purchase of natural beauty products. This study also examines whether consumers' product attitudes and shopping behaviours are influenced by their health and environmental consciousness. Data were collected from a convenience sample of 210 female college students enrolled at a south-eastern university in the US.