Tracking outreach

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  • Tham khảo sách 'going places youth outreach: smart marketing strategies for your library', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

    pdf129p namde02 05-04-2013 25 7   Download

  • Marketing and outreach to children have many similar characteristics.To perform each successfully, your library needs to have a specific plan of implementation that includes who you want to reach, why you should target that group, where the population will be served, what you will market, and when the effort will be implemented. There are many books on library and nonprofit marketing techniques as well as separate titles on outreach to youth. This book supposes that marketing and outreach are intertwined and should be pursued as such.

    pdf129p baobinh1311 25-09-2012 24 5   Download

  • Inside The Minds The first “how” is to conduct another round of market research to determine whether your target audience was affected by your communications and outreach efforts. Are consumers more aware of your company name and product? Has there been an increase in demand for your product or service? Is your Web site getting more traffic and inquiries? The marketing agency you used before launching the PR campaign can help you with the followup market research.

    pdf10p anhheomap 13-12-2010 40 4   Download

  • During Subaru’s 14-year history with the gay and lesbian communities, the company has cultivated an unwavering, authentic relationship with key external stakeholders. While Ford Motor Company has also partnered with the gay and lesbian communities for over a decade, its track record is troubled. Ford was entangled in a 2005-06 battle over gay advertising with two opposing stakeholders: the conservative American Family Association (AFA) and numerous gay organizations.

    pdf39p lenh_hoi_xung 21-02-2013 20 3   Download

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