Tham khảo sách 'everyone is a customer - a proven method for measuring the value of every relationship in the era of collaborative business', tài chính - ngân hàng, tài chính doanh nghiệp phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả
Leading Minds and Landmark Ideas In An Easily Accessible Format
From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, The Harvard Business Review Paperback Series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world.
As technology and globalization have disrupted traditional operations along the supply chain, the relationship between suppliers, customers, and competitors has changed dramatically.
In this chapter you will learn: What is Marketing? Understand the marketplace and customer needs, designing a customer-driven marketing strategy, preparing an integrated marketing plan and program, building customer relationships, capturing value from customers, the changing marketing landscape.
In two decades the Internet has become central to social and economic life and is, today, a mature and integral element of the U. S. national economy. It is not only vital infrastructure, it is a spur to entrepreneurship and social change. It has changed the way firms find customers, customers find information, and people manage social relationships. It contributes significant value to the U.S. economy by creating and maintaining jobs, facilitating the rapid flow of information, and generally enabling the growth and prosperity of businesses.
After studying chapter 3, you should be able to: Understand what is meant by “the time value of money"; understand the relationship between present and future value; describe how the interest rate can be used to adjust the value of cash flows – both forward and backward – to a single point in time;...
Chapter 14: Pricing concepts for establishing value. In this chapter you will learn: List the four pricing orientations, explain the relationship between price and quantity sold, explain price elasticity, describe how to calculate a product’s break-even point, indicate the four types of price competitive levels,...
Appendix B: The time value of money - Future amounts and present values. In this chapter, the learning objectives are: Explain what is meant by the phrase time value of money, describe the relationships between present values and future amounts, explain three basic ways in which decision makers apply the time value of money,...
Chapter 14 - Pricing and negotiating for value. Upon completion of this lesson, the successful participant will be able to: Describe a comprehensive framework for pricing decisions; identify some of today's pricing pitfalls in business-to-business marketing; list the key interest groups in the pricing decision; appreciate price as a strategic variable at the intersection of many factors: costs, demand, competitors, channel coordination, and regulations; recognize the tactical value of price for cash and production flow, inventory control, promotion, and more;...
(BQ) Part 1 book "Marketing management - A relationship approach" has contents: Analysing relationships in the value chain, competitor analysis and intelligence, customer behaviour, development of the firm’s competitive advantage, identification of the firm’s core competences,...and other contents.
For example, what
is the connection between the words fish and scales? Obviously, a fish is covered with scales; now think of two other
words that share a similar relationship.A good example of this would be bird and feathers. The similarity between
these two unrelated pairs of words is an analogy. The best way to approach an analogy question is to make up a
sentence that describes the relationship between the first two words and find another pair in the choices that would
fit into that same sentence. A fish is covered with scales, as a bird is covered with feathers....
Given the important role being played by knowledge management (KM) systems in the current
customer-centric business environment, there is a lack of a simple and overall framework to
integrate the traditional customer relationship management (CRM) functionalities with the
management and application of the customer-related knowledge, particularly in the context
of marketing decisions.
In the euphoria over IT and the Internet in the 1990s and early
2000s, Customer Relationship Management (CRM) took center
stage. Most every major company invested heavily in broad suites of
demand side applications that were supposed to transform interactions
with customers and drive sales and profitability. The logic behind
CRM seemed compelling, and companies invested to the tune of
tens of billions of dollars. Siebel Systems, among others, attained the
status of a stock market darling as sales of software licenses grew exponentially.
The traditional view of the relationship between business and the arts is
very much a one-way affair: organisations may endorse, fund or publicise
the arts but the arts have nothing to offer from a business perspective. The
Value of Arts for Business challenges this view by showing how the arts,
in the form of Arts-based Initiatives (ABIs), can be used to enhance valuecreation
capacity and boost business performance. The book introduces
and explains three models that show how organisations can successfully
implement and manage ABIs.
Experts estimate that more than fifty percent of all Customer Relationship Management (CRM) implementations will be seen as failures from a company’s viewpoint. However, implemented the right way, CRM is useful, profit-enhancing, and even vital to businesses. Focusing on the implementation of effective customer strategy and driving return (i.e., through customer insight vs. simply loyalty), CRM Unplugged demonstrates how CRM should be defined, approached, and profitably applied to any size business....
We began both of our previous books with a quote from
Peter Drucker—considered by many to be the foremost
management thinker of the 20th century. So naturally
we were thrilled to have the great privilege of meeting
Peter Drucker and speaking on the same stage during the Delphi
Group’s Collaborative Commerce Summit in June 2001.
As the reader of this book, you are our most important critic and commentator.
We value your opinion and want to know what we’re doing right, what we could
do better, what areas you’d like to see us publish in, and any other words of wisdom
you’re willing to pass our way.
We welcome your comments. You can email or write to let us know what you did
or didn’t like about this book—as well as what we can do to make our books better
However, there are a number
of advantages to examining the smart money effect in fund management using
our U.K.mutual fund data. First, ourmoney f low data aremonthly rather than
quarterly. Second, we observe exact f lows rather than approximations based on
fund values and fund returns. Third, we can distinguish between institutional
and individualmoney f lows. Fourth, we can distinguish between purchases and
A further advantage is that we are able to examine mutual fund investor
behavior in a different institutional setting from that of the United States.
Direct marketing is an effective marketing tool that SMEs should deploy as part of their everyday marketing activity. It is one of the most effective ways a small business can acquire new customers, retain existing customers and or increase the revenue potential of an existing base of customers