Viral consumers

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  • This volume contains edited versions of papers that were presented at the 2001 Advertising and Consumer Psychology Conference in Seattle, Washington. This annual conference was sponsored by the Society for Consumer Psychology (Division 23 of the American Psychological Association) with sponsorship assistance from Accenture Institute for Strategic Change.

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  • These three types of characteristics are summarised in Table 1, which gives a stylised presentation of di erences with respect to pre-costs, post-costs, which type of consumers buying behaviour the evaluation a ect, and nally examples of the di erent types of characteristics. An example of a search characteristic could be visible fat of a chop of pork; an example of an experience characteristic is the taste of pork under di erent preparations; and animal welfare of the production system that delivers pork exemplify a credence characteristic.

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  • If you find an error on your report, you should notify the credit bureau in writing immediately. The bureau is responsible for investigating and for changing or removing any incorrect data. The source of the error must then notify all consumer reporting agencies where they sent information. If you are not satisfied with the correction, you have the right to add a brief statement (100 words or less) about the issue to your credit report. The statement should be a clarification, not an explanation, of credit problems.

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  • Some CG companies are fi nding an upstream approach works as well: using packaging and other in-store marketing promotions to drive consumers back online, where they can engage further with the brand. US-based Orabrush, for example, labels its tongue-cleaning products with “As Seen on YouTube” to fuel what the chief marketing offi cer, Jeffrey Harmon, calls “the engagement loop”. Viral videos drive consumers to retail outlets, which drive them back online to see more of Orabrush’s original video content, which increases awareness, engagement and loyalty.

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  • The costs of hospital-acquired (nosocomial) and other health care– associated infections are great. It is estimated that these infections affect 2 million patients, cost $4.5 billion, and contribute to 88,000 deaths in U.S. hospitals annually. Efforts to lower infection risks have been challenged by the growing numbers of immunocompromised patients, antibiotic-resistant bacteria, fungal and viral superinfections, and invasive devices and procedures.

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  • What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.

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  • The detection of specific DNA sequences provides the basis for detecting a wide variety of microbial and viral pathogens. Traditional methods for DNA sequencing, based on the radioisotopic and fluorescent detection, are labor and time consuming, and are, thus, not well suited for routine and rapid medical analyses, particularly for point-of-care tasks. Fast electrochemical detection of DNA sequences may greatly reduce the assay time, simplify its protocol and therefore can be used for on-site monitoring.

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