derisory term meant something vastly different in its heyday. Hackers then, as now, were concerned about how things fit together, what makes things tick. Generally, many early hackers concerned themselves with understanding the nature of the telephone system, which encouraged the development of “blue boxes” and war dialers such as Ton Loc. Public bulletin boards (such as Prestel) had security flaws exposed and various services disrupted.
Building a social media program is an exciting opportunity. It’s an opportunity to dramatically change the way you connect with customers and other constituents - a chance to tap into conversations, learn more about how your brand is perceived, promote your product or service in new ways, and ultimately grow your business. Often the things you learn in your social media program can inform your more traditional marketing eﬀorts as well, as you engage directly with your audience and learn more about what makes them tick.
Maybe things are getting out of hand, Lenie Clarke wonders.
The others don't seem to care. She hears Lubin and Caraco talking up
in the lounge, hears Brander trying to sing in the shower— as if we didn't
all get enough abuse during our childhoods— and envies their unconcern.
Everyone hated Scanlon— well, not hate, exactly, that's a bit strong— but
there was at least a sort of—
That's the word. Contempt. Back on the surface, Scanlon ticked everyone.