Nothing spices up websites like cool sound effects (think ker-thunk as visitors press a button) or embedded videos. Think you need a programmer to add sizzle to your site? Think again. This hands-on guide gives you the techniques you need to add video, music, animated GIFs, and sound effects to your site.
This Mini Missing Manual is excerpted from Creating a Web Site: The Missing Manual.
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs....
Whether you’re in the preliminary stages of planning a site or you’re looking to improve the look of an existing site, this reference book covers it all. Now updated with the latest site tools, design techniques, and commerce options, this new edition of the bestseller offers a solid framework for building a Web site from scratch. Packed with all the essentials to help make your site the best it can be, this resource goes beyond just basic design and page building to show you how to incorporate both of those elements into a successful site. ...
Learn all the basic functions with Beginning Microsoft Office Live and get advice on how to improve site usability for your visitors, plus explore more advanced topics. Your website will soon be better designed and even more effective once you’ve mastered the more sophisticated aspects, such as sending e-mail to and from your site and adding dynamic functionality.
Know your audience, plan your site, and make it both interactive and cool
Gone are the days when you could get by with a boring Web site. With Flash, you can add interactivity, video, an exciting and easy-to-navigate interface, and eye candy like custom cursors and flying text. This friendly guide makes Flash fun and easy, so you can have your site up and running in no time.
Performance is critical to the success of any web site, and yet today's web applications push browsers to their limits with increasing amounts of rich content and heavy use of Ajax. In this book, Steve Souders, web performance evangelist at Google and former Chief Performance Yahoo!, provides valuable techniques to help you optimize your site's performance.
Souders' previous book, the bestselling High Performance Web Sites, shocked the web development world by revealing that 80% of the time it takes for a web page to load is on the client side....
To be a success, a website has to attract-and keep visitors. This Mini Missing Manual shows you how to attract new and return visitors and use the power of keywords and Web search engines to rise up in the rankings of search results. You'll also learn how to use a powerful-and free service that tracks visitor activity on your site so you know which of your Web pages they love, and-just as important which pages don't work for them
Praise for The Art of SEO:
Roll up your sleeves, buckle your seat belt, and take your foot off the brake. You are about to go on a journey from the very basics to the very high-end, enterprise level, and then into the future of the art of SEO. These four authors have been involved in Internet marketing from the very start and have handson experience.
This tutorial shows you how to use two open source, cross-platform tools for creating a
dynamic Web site: PHP and MySQL. When we are finished, you will know how dynamic sites
work and how they serve the content, and you will be ready to serve your own dynamic content
from your site.
The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers...
This well-crafted and easy-to-use book is a complete guide to creating Joomla! templates for your website. It guides you through setting up a basic workflow for Joomla! template design, debugging and validating the template code, creating drop-down menus, interactive forms, and dynamic forms for your site, and packaging up your finished template in a ZIP file for users. This book is aimed at web designers who want to create their own unique templates for Joomla!.
(BQ) Ebook 301 Ways To Use Social Media To Boost Your Marketing organizes the most popular and widely used social media tools into seven categories: blogging, microblogging, social networking, social bookmarking, multimedia, reviews and opinions, and wikis. Within each category you’ll i nd examples of sites and tools.
Are you excited about opening your Web store, but a little intimidated too? Relax! Web Stores Do-It-Yourself For Dummies is here to guide you step by step through the whole process. You’ll find the easiest and best ways to choose a provider, sign up with payment processors, and open for business in no time.
An effective Web site is the key to success for every venture from class reunions to major corporations. And since Web technology changes rapidly, Building a Web Site For Dummies, 4th Edition is fully updated for the cutting-edge tools and trends.
If you need to build and maintain a Web site, even if your experience is severely limited, this book makes it easy and fun.
.."If you only buy one book to step you through the intricacies of online job searching, choose Alison Doyle's Internet Your Way to a New Job: How to Really Find a Job Online. With Alison at your side, no more geek-speak headaches from trying to figure out how to make digital job search work for you. She knows!" Joyce Lain Kennedy, Syndicated Careers Columnist "Stop your job search immediately and read this book. Alison provides firsthand experiences as well as resources you can leverage to have a successful career. From selecting the most effective tools to proven methodologies and expert...
Now more than ever, it is imperative that users be able to protect their system from hackers trashing their Web sites or stealing information. Written by a reformed hacker, this comprehensive resource identifies security holes in common computer and network systems, allowing system administrators to discover faults inherent within their network- and work toward a solution to those problems.
Your one-stop guide to building a user-friendly site with professional flair
Whether you're building a site to keep in touch with others, sell products, or promote a cause, you want to make sure yours stands out in the crowd. This handy reference shows you how to design an accessible site, create graphics and navigation menus, build forms, insert sound and video, and keep your visitors coming back for more.
Discover how to
Plan, maintain, and promote a Web site
Design with users in mind
Work with HTML and CSS