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  BUSINESS MODEL PROJECT MANAGEMENT  FOR APPLE’S CLASSIC IPOD 

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  BUSINESS MODEL PROJECT MANAGEMENT  FOR APPLE’S CLASSIC IPOD 

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Finally, promotion—what marketing is often stereotyped to mean—is how to spread the positive word about the product to influential people and potential customers. Surprisingly, promotion is a small part of a business analyst or product manager’s time (maybe 10–20%). So, marketing plans define much more than what the ads will look like or what promotional deals will be made. Also, note that the four Ps of marketing apply to almost anything. There is always a product (HR web site), a price (free), a placement (intranet), and a promotion (email) for it. But when the business perspective is dealt with alone, it shows only one-third of what’s needed. The quality of a...

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